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Gurmeet  Kaur, Marketing Executive – Travel Retail

Gurmeet Kaur

Marketing Executive – Travel Retail·African + Eastern Bvi Limited,

United Arab Emirates

Bachelor's degree, Bachelor of Business Administration

Work experience

Total years of experience: 12 years, 7 months

Marketing Executive – Travel Retail

January 2022 - Present

African + Eastern Bvi Limited,

Dubai, United Arab Emirates

January 2022 - Present

Overview: Hired to lead marketing efforts within the Travel Retail sector, focusing on enhancing
brand visibility, customer engagement, and revenue growth. Tasked with creating and
executing tailored marketing campaigns, leveraging data to improve customer experiences and
optimize offerings. Expected to manage promotional strategies, build client relationships, and
integrate marketing tools to drive results
• Managing procurement of Value-Added Products (VAPs) by collaborating with suppliers
(brands - Alcohol & Beverages), agencies, supply chain teams, and CMM to ensure seamless
stock availability and adherence to brand standards.
• Delivering monthly reports, insightful analyses, and presentations to support brand
growth and decision-making processes.
• Streamlining invoice processing, document handling, and payment workflows to
guarantee timely transactions.
• Developing and maintaining strong relationships with key travel retail customers,
understanding needs and ensuring satisfaction.
• Negotiating terms with agencies, ensuring activation of campaigns, artwork installations,
and compliance with brand guidelines.
• Maintaining and optimizing forecasting tools, promotional calendars, and brand asset
records, effectively managing promoter allocations and quarterly plans.

Company industry:
Food & Beverage Production

Customer Service Representative

January 2018 - January 2022

Gulf Agency Company Limited,

Dubai, United Arab Emirates

January 2018 - January 2022

processing orders, and coordinating deliveries, while maintaining shipping records and
managing customer expectations to enhance satisfaction and support overall business
efficiency.

Company industry:
Shipping

Customer Service Representative

January 2015 - January 2017

Global Hawk Imaging and Diagnostics,

Dubai, United Arab Emirates

January 2015 - January 2017

Appointed to enhance patient experience through effective customer service,
ensuring empathetic support. Tasked with addressing patient inquiries, scheduling
appointments, and coordinating with teams to resolve concerns. Also, maintained accurate
patient records, and provided timely solutions to improve overall satisfaction while supporting
a seamless healthcare experience.
• Facilitated seamless patient experiences by warmly greeting visitors, addressing inquiries,
and providing prompt assistance.
• Enhanced operational efficiency by optimizing appointment scheduling through Pro-Rad
software, ensuring effective time management for providers and maximizing treatment
room utilization.
• Maintained patient satisfaction and streamlined workflows, notifying providers of arrivals,
addressing delays, and proactively alleviating patient concerns.
• Ensured record-keeping by maintaining updated patient records, contributing to smooth
administrative operations, and supporting a well-organized reception area.

Company industry:
Other Healthcare Services

Guest Relations Assistant

January 2013 - January 2015

Kempegowda International Airport,

Bengaluru, India

January 2013 - January 2015

Selected to provide premium service to VIP and VVIP guests, overseeing their
arrivals, departures, and lounge experiences while ensuring top-tier hospitality and security.
• Facilitated VIP and VVIP Guests: Handled arrivals, departures, and diplomatic counter
processes with customs and immigration.
• Managed Lounge Operations: Oversaw housekeeping and hygienic food availability in
lounges, coordinating with vendors.
• Coordinated Security Arrangements: Worked with CISF to provide security for high-profile
guests.

Company industry:
Airlines

Education

Guru Nanak Institute of Management and Technology, Punjab Technical University

January 2012

January 2012

Bachelor's degree, Bachelor of Business Administration

India

Skills

Quick Learning

Expert

MS Office tools

Expert

Dedication

Expert

Guest Service

Expert

Customer Service

Expert

STRATEGIC PLANNING

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

CONTINUOUS IMPROVEMENT PROCESS

Intermediate

CAMPAIGN MANAGEMENT

Intermediate

SHIPMENT COORDINATION

Intermediate

COST MANAGEMENT

Intermediate

INVOICE MATCHING

Intermediate

SUPPLIER MANAGEMENT

Intermediate

TEAM MANAGEMENT

Intermediate

OPERATING SYSTEMS

Intermediate

ANALYTICAL SKILLS

Beginner

ASSISTANT MANAGER

Beginner

COM

Beginner

COMMUNICATION SKILLS

Beginner

CUSTOMER SERVICE

Beginner

DEC

Beginner

FINANCE

Beginner

GENERAL MANAGEMENT

Beginner

GESTIÓN

Beginner

QUALITY

Beginner

Quick Learning

Expert

MS Office tools

Expert

Dedication

Expert

Guest Service

Expert

Customer Service

Expert

Languages

English

Expert

Hindi

Expert

Punjabi

Expert

Hobbies and interests

Reading, Travelling

Received Reward & Recognition certificate twice for VVIP guest handling