Digital Projects Director
MOBIIWORLD
Total years of experience :17 years, 6 Months
Primarily been responsible for the management of digital and mobile business segment of the group while building relationships with clients and orchestrating operations.
As the senior point of contact for an agency’s customers, responsible for planning, strategising and successfully developing digital campaigns and projects while playing a positive role in agency’s new business activity.
Co-ordinating the resources needed to service projects, builds strategic operational plans and balances the expectations of clients with the execution of digital work.
Manage the financial implications of all delivery projects with regards to timely billing, invoicing and debt management.
Ensuring the smooth production of campaigns - from briefing designers and developers to managing budgets and a team of executives.
Successes include:
*Campaign management : Planned and launched integrated campaigns across web and social media using Facebook, twitter, Youtube for 10 FMCG and international automobile brands.
*Mobile Apps: Successfully planned, developed and launched over 20 mobile apps for leading local and international brand driven campaigns.
*E-commerce: Revamped a leading fashion retailer online store by improving the UX/UI Design and improving engagement by 223% within 2 months of new seasonal online campaign.
*Email marketing: Successfully implemented leading email marketing techniques for a leading fashion retailer on their e-commerce platform improving return visitors and cart abandonment drastically.
ROLE AND PURPOSE:
Responsible for spearheading, evangelizing and championing Jotun MEIA’s digital marketing ecosystem, digital content strategy on a regional level. Manage Jotun MEIA’s digital presence in all online channels regionally centered on Jotun.com/me and strengthening the brand position through the most efficient and relevant digital mix. Leading strategic digital experience for Jotun and its sub-brands across web, mobile, digital media and leading social media platforms in manner that results in increased brand awareness & engagement.
Led the company’s efforts to build a substantial presence in Social Media. Slowly built extensive presence on Facebook, Youtube, Pinterest and Instagram and organized a group of dedicated digital & social media ambassadors throughout the MEIA region who help amplify the message.
KEY FOCUS AREAS:
● To connect to the target Audience using digital & social platforms in an effort to increase Jotun's brand equity and online experiences for the customers while ensuring a consistent marketing message and strengthening the brand position in the market.
● Initiate, lead and manage Jotun Paints MEIA brand’s digital presence, including online brand management, strategy development, tactical implementation and tracking/reporting.
● Work cross-functionally with regional and local teams including Communications, Marketing, Sales, Product Management, Retail/Trade and IT to ensure optimization of online initiatives.
● Work with PR agency and ensure an active database of key press and media people is maintained, and ensure maximum media solicitations and exposures.
● Act as the Custodian of Jotun’s Brand guidelines, ensuring all activities strictly follow Corporate brand guidelines and central elements are followed as much as possible.
● Budgeting and Forecasting Marketing Communication activities into the Yearly Financial Calendar.
● Establish objectives & goals for social media channels in order to engage the target audience and initiate repeated returns and dialogue with Jotun Brands.
● Reporting the performance on various digital activations and platforms to the Regional Marketing Director for MEIA region.
● Lead Advisory to digital teams across the MEIA region on local brand activation campaigns.
● Monitor and Joint Advisory on all local marketing campaigns along with Communication Director across MEIA region.
AWARDS AND ACHIEVEMENTS
1. ‘Best Advertising Campaign Idea’ - Jotun Marketing Academy
2. ‘Marketing Communication Award’ - Jotun, for recognised efforts and contributions to marketing communications department and uplifting the brand image through online channels.
3. Nominated for ‘Best new website -Retail Category’ at ‘Internet Awards ME 2013’
4. Nominated for ‘Best IMC campaign - Non food FMCG Category’ at ‘Effies MENA 2013’
5. Launched one of the first ‘Augmented Reality’ campaigns at BIG5 Middle East exhibition 2013.
KEY PROJECTS:
● Led the Global CMS redesign and development project for Jotun Group for MEIA region partnering with Europe’s leading agency CapGemini.
● Successfully launched the first ‘Global TVC’ integrated campaign both offline and online reaching 1 million views on Youtube in less than 3 weeks and 4500% increased engagement on the official facebook page.
● Jotun ColourMatch Mobile App on iphone and Android platforms.
● Launched on of Middle East’s first ‘Augmented Reality’ technology based campaign in the leading exhbitions across the GCC such as BIG5 Middle East, Abu Dhabi Construction Week etc.
● Successfully launched and implemented Digital and Social Media guidelines for Jotun Paints MEIA
● Redesigned ‘JOIN’, Jotun’s Intranet for internal communication and collaboration.
MAIN TASKS AND RESPONSIBILITIES:
● Support the marketing team for key major events planning.
● Manage specific events and activations.
● Support in the management of consumer databases.
● Support the marketing manager in managing the budget as well as ensuring your marketing activities are in line with budget.
● Ongoing management and updating of both the official and CRM website. Work with Digital Agencies to deliver online Marketing Plans.
● Manage the processes necessary to consistently deliver email campaigns of the highest quality, setup and broadcast via the CRM tool.
● Assist in the production of all promotional material, including gathering of supporting data and collateral materials.
Distinction in Commerce Stream.