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Gustavs Gulbis, Commercial & Investment Strategy Partner

Gustavs Gulbis

Commercial & Investment Strategy Partner·Freelance

Latvia

Diploma, Mini MBA in Innovation Management

Work experience

Total years of experience: 7 years, 11 months

Commercial & Investment Strategy Partner

January 2024 - Present

Freelance

Riga, Latvia

January 2024 - Present

• Analyzed financial and operational performance of an Everfield portfolio company across revenue drivers, sales efficiency, pricing, churn, and cost structure, identifying €180K in EBITDA uplift opportunities (€150K from untapped revenue streams leveraging existing product infrastructure and €30K from cost optimization), representing 30% EBITDA expansion on a €600K base
• Identified and progressed enterprise accounts into active sales cycles for an SMS aggregator; accounts collectively processed 86M SMS annually, equivalent to approximately €2.6M or 139% revenue expansion opportunity, generated within two weeks
• Reallocated €50K marketing budget across channels for e-commerce client; increased revenue generation from €150K to €200K
• Built market entry and unit economics models for vehicle-sharing companies in Riga and Dubai, covering pricing, supply chain and scenario analysis

Company industry:
Financial Services

Business Development

January 2022 - December 2023

Atom Mobility

Riga, Latvia

January 2022 - December 2023

• Built deal-level financial models for SaaS and hardware contracts, analyzing ROI, total cost of ownership and payback periods for enterprise and public-sector clients
• Analyzed CAC, LTV, conversion rates and funnel economics to inform pricing decisions, sales and marketing resource allocation and revenue forecasting accuracy
• Exceeded revenue target by 20%, closed deals up to €300K, implemented a repeatable sales and expansion framework that improved deal economics and expanded margins

Company industry:
Software Development

Founder

September 2019 - January 2022

E-commerce Company

Riga, Latvia

September 2019 - January 2022

• Scaled the business to €30K in monthly revenue within 7 months; managed 20+ suppliers, cash flow, P&L and budgeting to reach break-even and profitability without external funding
• Led a 4-person cross-functional team across software development, marketing and operations; signed enterprise clients including Skonto Group and the State Revenue Service of Latvia
• Owned outbound sequences, Google and Meta paid acquisition, SEO, email campaigns, creative production and WordPress/WooCommerce

Company industry:
FMCG

Sales & Account Management, Scandinavia

August 2018 - August 2019

Groglass

Riga, Latvia

August 2018 - August 2019

• Managed 6 key accounts (€150K - €1.1M); exceeded revenue targets and grew Scandinavian revenue by 30% YoY
• Completed 20+ in-market trips across Scandinavia, represented the company at trade shows in EU and USA
• Developed pricing and negotiation strategies based on account growth potential, volume economics and margin impact
• Expanded the customer base by 25%; assessed revenue concentration risk, account profitability and long-term growth potential across strategic accounts

Company industry:
Manufacturing

Education

Stockholm School of Economics in Riga

June 2026

June 2026

Diploma, Mini MBA in Innovation Management

Latvia

Riga Technical University

July 2018

July 2018

Bachelor's degree, Business Administration

Latvia