Anton Fonseka, Sales And Business Development Manager

Anton Fonseka

Sales And Business Development Manager

Summer Crescent Foodstuff Trading LLC.

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Bachelor of Science in Business Administration (B.Sc. B.A)
Experience
18 years, 4 Months

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Work Experience

Total years of experience :18 years, 4 Months

Sales And Business Development Manager at Summer Crescent Foodstuff Trading LLC.
  • United Arab Emirates - Dubai
  • My current job since June 2018

Key Responsibilities
• Responsible for entire business development process and customer retention, responsible for company’s entire sales of AED 8million/month, responsible for developing key account relationship of many 3, 4, 5 star hotels, restaurants, catering services, ship chandlers, labor camps, supermarkets and developing them as well as prospect for potential new clients in HORECA field and turn them into increased business.


• Leading a team of sales representatives and coaching them in their respective fields.

• Preparing budgets, planning, executing and managing sales & marketing strategies.

• Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.

• Analyzing the marketplace and feeding back important market and competitive information.

Achievements

• contracted 50+ new clients since joining, resulting increased revenues of over AED 2 million/month including some major customers such as Sevenseas, AHM marine, UNITAC, Gulf Ship chandlers, Wrist Ship Supply, Four N Catering, Imperial Catering, HWH, Emirates Catering, Abela Catering, Royal Catering, MH enterprises, YYT, Ethos, Foodco enterprises, AWJ Investments, etc.

Business Development Manager at Ghulam Ali Ahmed Trading Company LLC (GAACO), Dubai. UAE
  • United Arab Emirates - Dubai
  • December 2015 to June 2018

Key Responsibilities
• Responsible for kick starting retail section of the business, hired and developed a sales team, prepared all marketing material, planed entire sales plan for HORECA field and implemented. Responsible for business development from scratch.


• Contracted 100+ new clients since starting of the retail supply division.

Business Development Manager at Civilized General Trading LLC, Dubai.
  • United Arab Emirates - Dubai
  • December 2012 to August 2015

Key Responsibilities
Responsible for creating a market for various products such as: FMCG products, Garments, Safety Equipment,
Household Products, Cleaning Products, Hotel Products, Etc.
Responsible for hiring, training and developing a team of salesmen, one for each emirate, also responsible for their
budgets and entire P&L.
Opened key accounts and penetrated company products into major retailers (Abu Dhabi Coop, Union Coop,
Choithrams, Carrefour Hypermarkets, Nesto, Hyper Panda, Geant Hypermarkets etc.)
Conducted market research to identify market requirements for current and future products.

Achievements

Successfully negotiated while opening of Carrefour vendor agreement and reduced 25% in listing fees, resulting
major saving for the company.
Manage to convince Union Coop to list us as a regular vendor instead of a rental paying vendor, at the time they
were only listing rental paying vendors, resulting major saving for the company in the long run.

Section Manager at Auchan Nakheel Hypercorp LLC.
  • United Arab Emirates - Dubai
  • December 2008 to December 2010

Acting as a decision maker with regards to building product line-up for the respective sections.
Involved in Stock ordering, damage control and inventory control.
Responsible for over AED 1 million monthly sales target, Responsible for the entire inventory assigned.
Managed over 8000 SKU’s, over 40 supplier relationships and a team of 12 staff members and 8 merchandisers.
Aggressive visual merchandising according to Auchan’s strategy and Discount concept.
Sourcing suppliers and organizing supplier meetings. Negotiating cost prices for selected products.
Contributing in cost savings by exploring best offers for regular promotional offers within the supplier source.
Building assortment display in selling area and implementing strategy of launching the right product in the right place to effectively highlight product potential to consumers.
Identifying best sellers and control margin; working towards building the product presence in the market by analyzing opportunities and developing goals accordingly.
Analyzing sales trends, foot traffic and average spend in order to identify strength and weakness to implement crucial changes within range.
Performing market surveys regularly on competitor selling prices, product range, and ongoing promotions.
Conducting market analysis and presenting findings with suggestions on selling prices and product selections.
Providing training to staff to enhance their product knowledge, customer service excellence and increase technical know-how.

Revenue Controller at Srilankan Airlines LTD
  • Sri Lanka - Colombo 1
  • December 2002 to December 2007

Perform complete processing of interline prime billing, flight interruption manifests, 1st/2nd/3rd rejection billing, correspondences, miscellaneous billing and Invoices as per IATA MPA and/or Bilateral SPA rules & regulations.
Ensuring that Other Air Line (OAL) billings on UL coupons are in accordance to IATA rules & regulations and those payments are made with minimum losses to UL.
Perform audit of OAL billings on UL coupons and ensure application of correct fares, Debit stations/agents when required to minimize losses to UL.
Preparing accounting reports, filing and maintaining all the related invoices/documents/ticket stocks. Ensure completeness and accuracy of data records and control reports.
Provide Training for new staff and perform general administrative duties.

Education

Bachelor's degree, Bachelor of Science in Business Administration (B.Sc. B.A)
  • at University of Sri Jayewardenepura, Srilanka.
  • November 2008
Diploma, CCNP (Cisco Certified Network Professional - Cisco ID CSCO11259293)
  • at Microcomm Inc
  • August 2008
High school or equivalent, G.C.E. O/L Examination, G.C.E. A/L Examination
  • at De Mazenod College, Colombo, Srilanka
  • July 2007

Mathematics

Specialties & Skills

People Management
Marketing
Microsoft Office
Business Development
Cisco Hardware (Cisco 1900, 2900, 3500, 4500, Catalyst Series Switches, Ethernet Hubs)
Microsoft products
People Management

Languages

English
Expert
Hindi
Expert

Training and Certifications

CCNP (Certificate)
Date Attended:
July 2008

Hobbies

  • Boxing, Camping