Marketing Manager
Saudi Building Materials (SBM)
Total years of experience :28 years, 11 Months
DEVELOPMENT & IMPLEMENT BRAND STRATEGY & DEVELOPING THE MARKETING
FOR NEW & EXISTING PRODUCTS. OVERSEEING IMPLEMENTATION OF THE MARKETING
STRATEGY-INCLUDING CAMPAIGNS, EVENTS, DIGITAL MARKETING AND PR.
* RESPONSIBLE FOR MANAGING MARKETING, ADVERTING, PROMOTIONAL STAFF AND
ACTIVITIES. TAKE STEPS TO MEASURE, ENHANCE AND ENRICH THE POSITION AND
IMAGE OF THE COMPANY THROUGH VARIOUS GOALS & OBJECTIVES.
* DETERMINES ROI AND GROSS-PROFIT PLANS BY IMPLEMENTING MARKETING
STRATEGIES; ANALYZING TRENDS AND RESULTS.
* ESTABLISHES SALES OBJECTIVES BY FORECASTING AND DEVELOPING ANNUAL SALES
QUOTAS FOR REGIONS AND TERRITORIES; PROJECTING EXPECTED SALES VOLUME AND
PROFIT FOR EXISTING AND NEW PRODUCTS
* ASSESSMENT OF INFRASTRUCTURE REQUIREMENTS OF THE TRADE BASED ON THE
SIZE, COMPANY, BRAND AND MARKET POTENTIAL
* MAINTAINS SALES VOLUME, PRODUCT MIX, AND SELLING PRICE BY KEEPING CURRENT
WITH SUPPLY AND DEMAND, CHANGING TRENDS, ECONOMIC INDICATORS, AND
COMPETITORS.
* FOCUS ON PRODUCT MIX WHICH DRIVERS HIGH MARGINS.
* COMPLETES NATIONAL SALES OPERATIONAL REQUIREMENTS BY SCHEDULING AND
ASSIGNING EMPLOYEES; FOLLOWING UP ON WORK RESULTS.
* MAINTAINS NATIONAL SALES STAFF BY RECRUITING, SELECTING, ORIENTING, AND
TRAINING EMPLOYEES.
* MAINTAINS NATIONAL SALES STAFF JOB RESULTS BY COUNSELING AND DISCIPLINING
EMPLOYEES; PLANNING, MONITORING, AND APPRAISING JOB RESULTS.
* MAINTAINS PROFESSIONAL AND TECHNICAL KNOWLEDGE BY REVIEWING
PROFESSIONAL PUBLICATIONS; ESTABLISHING PERSONAL NETWORKS; PARTICIPATING
IN PROFESSIONAL SOCIETIES.
* CONTRIBUTES TO TEAM EFFORT BY ACCOMPLISHING RELATED RESULTS AS NEEDED.
* BRINGING CUSTOMER, CHANNEL AND TRADE VOICE TO THE COMPANY AND TO
ENSURE ALL OUR PLANS ARE MARKET AND CHANNEL ORIENTED.
* COMPETITORS ACTIVITIES AND MOTIONS UNDERSTANDING AND PROVIDE FEEDBACK
TO THE BUSINESS.
Managing all marketing for the company and activities within the marketing
department
* Developing the marketing strategy for the company in line with company objectives
* Set company budget and goals and Overseeing the company’s marketing budget
* coordinating marketing campaigns with sales activities
* Creation and publication of all marketing material in line with marketing plans &
Open new markets and expand products line.
* Set sales & marketing plans, forecast and annual goals, quarterly and monthly
objectives in terms of sales, margins & receivables.
* Develop and recommend pricing strategy for assigned channels which will result in
greater share in market and
* Planning and implementing promotional campaigns and continuous survey of
products and competition to initiate timely action.
* Monitor monthly stock ageing report, prepare action plan for product liquidation
and implement the same for better stock management.
* Ensure collection by sales team /sales officer / dealer and monitor collection tracking
report on monthly basis.
* Manage and improve lead generation campaigns, measuring results & Managing and
supervising outdoor and indoor sales.
* Overall responsibility for brand management and corporate identity Preparing online
and print marketing campaigns
Achievements:
* Drive company’ sales up to 45% in 2014 with growth in gross sales by 15%
per each year since 2011, achieving 9.4% increment market share in the year
2012 and increasing the net profit by 4.3%.
* Open two new braches one of them in Riyadh city and this achieved full
coverage with massive growth to company identity and sales. And other
branch in Dammam city.
* Establish and implement ERP system to company AX Dynamic Microsoft.
* Establishing sales & marketing department and led contacting with the outside
agencies, partners and sponsors.
Manage operational details of marketing, including the budget and a variety of
projects and initiatives aimed at generating leads and supporting direct selling
initiatives.
* Manage the sales team, sales goals, sales budget, sales plan, market targets,
and incentives, setting goals to the whole regions central, western, eastern,
contacting ministries and governmental establishments.
* Manage business strategies and activities from development to implementation
to achieve business objectives.
* Review business critical information, make recommendations, communicate
and facilitate solutions and develop internal and external relationships and
negotiate to achieve business objectives.
* Managing all marketing for the company and activities within the marketing
department
* Developing the marketing strategy for the company in line with company objectives
* Develop and recommend pricing strategy for assigned channels which will result in
greater share in market and
* Planning and implementing promotional campaigns and continuous survey of
products and competition to initiate timely action.
* Ensuring the CRM is being used effectively and provides a competitive advantage
Achievements:
* Drive company’ sales up to 19% in 2006, and a growth in gross sales by 18%
for year 2007, achieving 7% increment market share in the year 2008.
* Establishing marketing department and led contacting with the outside
agencies, partners and sponsors.
* Managed to drive all company’ advertising campaigns and exhibitions.
* Product development I experienced to company and improving market share
and gross margin.
* Market development I experienced by studying the target market potential
and requirements then open new branch office in western province.
CCuurrrriiccuulluumm VViittaaee Page 6
Set marketing plan & corporate market approaches, include managing
operational details of marketing, including the budget and a variety of projects
and initiatives aimed at generating leads and supporting direct selling
initiatives.
* Manage external resources including advertising and pr agencies
* Coordinate and arrange advertising campaign, events sponsorships, special
promotions, creative marketing activities, co-branded events, brochures, write-
ups, events, media and trade shows.
Main tasks:
DEVISING AND IMPLEMENTING THE COMPANY’S SALES STRATEGY.
SETTING REVENUE TARGETS FOR THE COMPANY AND SETTING KEY PERFORMANCE INDICATORS
MEETING WITH THE SALES MANAGERS ON A MONTHLY BASIS TO ASSESS COMPANY PERFORMANCE AGAINST KPI’S
PRESENTING SALES RESULTS TO THE BOARD ON A QUARTERLY AND ANNUAL BASIS
SPEAKING AT CONFERENCES AND EVENTS ABOUT THE COMPANY’S PRODUCTS AND SERVICES
IMPLEMENTING SALES STRATEGIES ACROSS THE COMPANY AND MONITORING EFFECTIVENESS
KEEPING A CLOSE EYE ON THE SALES ACTIVITIES OF COMPETITORS AND UTILIZING IDEAS WHERE APPROPRIATE.
OVERSEEING PERFORMANCE MANAGEMENT OF UNDER-PERFORMING SALES STAFF AND WORKING CLOSELY WITH THE NATIONAL ACCOUNTS TEAM IN ORDER TO SECURE LARGE ACCOUNTS
WORKING CLOSELY WITH THE NATIONAL ACCOUNTS TEAM IN ORDER TO SECURE LARGE ACCOUNTS
IMPLEMENTING A VARIETY OF NEW BUSINESS INITIATIVES TO DRIVE SALES
ENSURING THE ORGANIZATION HAS AN EFFECTIVE SALES TRAINING PROGRAM
WORKING WITH MEMBERS OF THE BOARD ON BUDGETING AND PLANNING
NEGOTIATING AGREEMENTS FOR CONTRACTS WITH CUSTOMERS AND ENSURING COMMERCIALITY
IMPLEMENTING AN EFFECTIVE SALES PIPELINE AND LEAD TRACKING PROCESS
IMPLEMENTING BEST PRACTICE IN SALES TECHNIQUES THROUGHOUT THE DEPARTMENT
Achievements:-
Managed to drive Samsung electronics market share towards 20% in 2003, and a growth in gross sales by 30% for the same period of operation, achieving 102% target achievement in sales in the year 2003
Led the sales department into ISO standards as a member in the ISO 9001 quality administrative committee
Establishing corporate sales department which increased sales by 10%
DEVISING AND IMPLEMENTING THE COMPANY’S SALES STRATEGY.
* SETTING REVENUE TARGETS FOR THE COMPANY AND SETTING KEY PERFORMANCE
INDICATORS
* MEETING WITH THE SALES MANAGERS ON A MONTHLY BASIS TO ASSESS COMPANY
PERFORMANCE AGAINST KPI’S
* PRESENTING SALES RESULTS TO THE BOARD ON A QUARTERLY AND ANNUAL BASIS
* SPEAKING AT CONFERENCES AND EVENTS ABOUT THE COMPANY’S PRODUCTS AND
SERVICES
* IMPLEMENTING SALES STRATEGIES ACROSS THE COMPANY AND MONITORING
EFFECTIVENESS
* KEEPING A CLOSE EYE ON THE SALES ACTIVITIES OF COMPETITORS AND UTILIZING
IDEAS WHERE APPROPRIATE.
* OVERSEEING PERFORMANCE MANAGEMENT OF UNDER-PERFORMING SALES STAFF
AND WORKING CLOSELY WITH THE NATIONAL ACCOUNTS TEAM IN ORDER TO SECURE
LARGE ACCOUNTS
* WORKING CLOSELY WITH THE NATIONAL ACCOUNTS TEAM IN ORDER TO SECURE
LARGE ACCOUNTS
* IMPLEMENTING A VARIETY OF NEW BUSINESS INITIATIVES TO DRIVE SALES
* ENSURING THE ORGANIZATION HAS AN EFFECTIVE SALES TRAINING PROGRAM
* WORKING WITH MEMBERS OF THE BOARD ON BUDGETING AND PLANNING
* NEGOTIATING AGREEMENTS FOR CONTRACTS WITH CUSTOMERS AND ENSURING
COMMERCIALITY
* IMPLEMENTING AN EFFECTIVE SALES PIPELINE AND LEAD TRACKING PROCESS
* IMPLEMENTING BEST PRACTICE IN SALES TECHNIQUES THROUGHOUT THE
DEPARTMENT
CCuurrrriiccuulluumm VViittaaee Page 7
Achievements:-
* Managed to drive Samsung electronics market share towards 20% in 2003,
and a growth in gross sales by 30% for the same period of operation,
achieving 102% target achievement in sales in the year 2003
* Led the sales department into ISO standards as a member in the ISO 9001
quality administrative committee
* Establishing corporate sales department which increased sales by 10%
Learn the technical details concerning how our software works and what problems it solves for our clients
Create new sales and marketing strategies that target B2B customers and positions our products as the best solutions for prospective clients
Manage customer relations by soliciting and logging client feedback and evaluating the data we receive through digital channels
Generate high-quality sales leads and follow up after initial meeting
Identify areas where we can improve customer satisfaction and repeat business, then communicate those issues and possible solutions to upper management
Set and achieve sales goals and quotas on a monthly and quarterly basis
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