General Manager
Evince Ag
Total years of experience :22 years, 6 Months
• Oversee the contract farming operation following proper traceability
• Developing working force in order to produce safe food following Global GAP procedures that ensures domestic and international buyer’s specification
• Establishing contact with International Development agencies those are facilitating in this process of progression
• Proper packing for international market as well as in domestic market
• Policy dialogue on safe food implementing issue and proper logistics system with different Gov institution
• Oversee 22 fish pond with different fish culture and a cattle farm with 50 hard for milking
for overall business development and regional research (Bangladesh, and North east India) vegetables, thereby focused on tropical vegetables
•Involved in crop performance evaluation of solanacious crop (Tomato, HP and Eggplant) under various segment, Cucumber (Gino, mono and PF oriental), Bitter Gourd (short-half long and long segments), Bottle Gourd, Wax Gourd, Ridge Gourd, Pumpkin, Sponge Gourd, onion (Short day), Okra, watermelon (FS +PS), Cabbage, Cauliflower, Kholrabi, sweet corn, Reddish, leafy vegetables etc.
•Responsible for trial evaluation both in station and farmers field in both region (Bangladesh and India)
•Actively involved in PASS (Product advancement support system) and PAC (Product Advancement Committee)
•Involved in Product registration process
•Proper segmentation of the crops above and formulated specific strategies in positioning those into proper geographical market in Bangladesh and North east India
•Overseeing branding and conducting competition analysis, market research & intelligence
•Farm Management (2 farms with adoptive research)
Key Deliverables:
•Responsible for the development of the business and maximizing revenue
•Conducted briefing/training of the field force for assigned products; created market penetration, market development & product development plans based on crop potentiality
•Carried out brand building activities for existing & new product to acquire competitive advantages
•Liaised with superiors, sales team, R & D department, colleagues & cross functional departments
•Ensured external communication with Department of Agriculture Extension (DAE), NGOs, Distributors, Dealers and Seed Certification Agencies (SCA)
Key Deliverables:
•Formulated strategies to increase the availability of higher quality agriculture inputs (seed, fertilizer & pesticides) and facilitating technical advice
•Designed & imparted technical training with government and private sector technical specialists
•Prepared training schedule, curriculum, module, lesson plans, facilitator guide, etc.; formulated training budget and developed TOR for external consultants & trainers
•Developed & maintained working relationships with horticulture Research Institutes, Seed Producers, Certification Agencies.
Highlights:
•Distinction of managing a sales force team of 20 MOs and 20 Sales Assistants along with 25 distributors & 250 dealers all over Bangladesh
•Successfully tuned existing marketing network that supported market expansion
•Played a pivotal role in gathering intelligence on developing Hybrid Chilli & Tomato Seed marketing from 100 kg to 800 kgs in just two years
•Significantly accomplished 80% & 100% target against sales in
Agri-business and Horticulture Consultant
Highlights:
•Formulated two business case studies for British American Tobacco Bangladesh (BATB) and Aziz Group of Industries respectively in “Bangladesh on Vegetable
Major - Horticulture , fruits, vegetables and flowers