Habib El-hayek

Leading and developing the TV Audience Measurement in Lebanon, ensure the products meet the customers and the market expectations and needs. Present insights and results to the clients.

Leading and developing the TV monitoring system for the 50 most popular TV stations in Saudi Arabia, defining the region standards based on our expertise and know-how in marketing and media sales.

Managing and developing the relationship with the clients, providing them the needed consultancy on business issues and research design.
Scoping new work with the clients and liaising with product development and delivery to implement such changes.
Search for new potential clients, and develop the needed proposals and contracts.

Managing the data acquisition operation of the retailers POS in Lebanon for consumer electronics, mobile phones, IT and major domestic appliances, the universe studies and other surveys.

Leading and developing Maddict mobile ad server and the HTML 5 Rich Media Mobile Advertising Platform, the first mobile ad platform in the Middle East, ensure the products meet the publishers and the market expectations and needs.

Present the company in Saudi Arabia, Managing and developing the relationship with the publishers, providing them the needed consultancy on business issues and research design.
Scoping new work with them and liaising with product development and delivery to implement such changes.
Search for new potential publishers, and develop the needed proposals and contracts.

Manage the Ad Operations and the production team.
Support the sales team with their strategies, commitments, media plans and the ROI for each campaign.

Role: Head of the Data Department.
Developing and installing services for GSM Operator in the Middle East and the Region, including SMS Gateways, VAS (Value Added Services) and Mobile Applications.
Developing and installing Interactive TV Applications.
Research & Development for new products and services.

Developing merchandise management and decision support software for global retailers, offers a comprehensive suite of web-based applications to support pricing, promotions, deals and category management (for international clients like Carrefour Spain).