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Habib Ghanem, Sales Director

Habib Ghanem

Sales Director·East Groupe Impex

Lebanon

Bachelor's degree, Business Administration

Work experience

Total years of experience: 20 years, 2 months

Sales Director

July 2025 - Present

East Groupe Impex

Lebanon

July 2025 - Present

• Managing a FMCG distribution team of 9 sales managers driving 5
channels (Whole sale food, whole sale beverage, retail, modern trade, cash
operations).
•
◦ Forecasting and preparing annual sales budget
◦ Setting sales targets by channel and region
◦ Training managers and sales teams
◦ Maximizing brand awareness through BTL and ATL activities
◦ Building an effective route plan for all reps across all channels
◦ Key accounts management
◦ Identifying new sales opportunities and draft a winning
strategy
◦ Creating new markets: sales contracts, closing deals
◦ Leading, managing and training sales teams
Company industry:
FMCG

Sales Manager

January 2023 - January 2024

Lebanese Pearl Food (Daaboul Group)

Lebanon

January 2023 - January 2024

• Recruited, hired, and trained a sales team that achieved $500, 000 in
monthly revenues with a lean team (2 salespeople, 2 cash vans, 1 key
account representative).
• Developed annual budgets, KPIs, and marketing strategies; initiated
export
activities targeting the US market.
• Analyzed sales by region and SKU, implementing corrective actions and
maintaining credit sales at a maximum of 5%.
• Expanded distribution to 5 major Lebanese supermarket chains.
• Maintained optimal product mix and margins by monitoring competition
and adjusting strategies.
• Led, motivated, and incentivized the team to consistently meet targets
and adhere to SOPs.
Company industry:
Food & Beverage Production

Area Sales Manager

January 2016 - January 2022

Fantasia Group

Beirut, Lebanon

January 2016 - January 2022

• Developed and managed sales channels (retailers and wholesalers),
introducing new products (e.g., Dexter popcorn) that achieved record
sales.
• Managed key accounts and led a team of 8 salesmen and 2 supervisors,
consistently surpassing targets.
• Controlled account aging and credit limits, maintaining a 30-day limit.
• Prepared detailed sales forecasts and maintained strong customer
relationships.
Company industry:
Food & Beverage Production

Sales Supervisor

January 2009 - January 2010

Eagle Trading

Beirut, Lebanon

January 2009 - January 2010

• Managed a team of 4 sales representatives; launched new products
(Baron de
Valls wine, Elysee sparkling wine).
• Achieved 3.5% month-on-month sales growth for Royal Food brand.
Company industry:
Food & Beverage Production

Operation Manager

January 2007 - January 2009

La Casa Del Senior

Lebanon

January 2007 - January 2009

• Oversaw procurement, stock replenishment, and public relations to
increase customer traffic.
• Fostered a positive work environment for employees.
Company industry:
Catering, Food Service, & Restaurant

Sales Supervisor

January 2005 - January 2007

Gabriel Bocti & Sons

Beirut, Lebanon

January 2005 - January 2007

• Managed sales activities for 4-person team and P&L for major brands
(Stolichnaya Vodka, Elle & Vire, etc.).
• Led promotional activities and developed new markets.
Company industry:
Food & Beverage Production

Business Unit Manager

January 2002 - January 2005

Arla Kallasi Foods

Beirut, Lebanon

January 2002 - January 2005

• Led a 6-person sales team, grew customer base to 600 active accounts,
and managed P&L for brands such as Lurpak and Puck.
• Established a cash van network in remote areas.
Company industry:
Food & Beverage Production

Sales Manager

January 2000 - January 2002

Boulos Enterprises

Abuja, Nigeria

January 2000 - January 2002

• Managed a large sales force (20 reps, 4 supervisors) for Suzuki
products.
• Developed sales procedures and led commercial campaigns.
Company industry:
Food & Beverage Production

Sales Supervisor

January 1998 - January 2000

G. Vincenti & Sons

Beirut, Lebanon

January 1998 - January 2000

• Led sales in North Lebanon for key international brands (Ferrero, Barilla,
Bacardi, etc.).
Company industry:
FMCG

Education

Notre Dame University – Louaize

January 1996

January 1996

Bachelor's degree, Business Administration

Lebanon

Notre Dame University

January 1996

January 1996

Bachelor's degree, Marketing

Lebanon

Monsef National School

January 1992

January 1992

High school or equivalent, High School

Lebanon

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COACHING
Intermediate
COACHING
Intermediate
CONTRIBUTION MARGINS
Intermediate
CONTRIBUTION MARGINS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate

Languages

Arabic
Native Speaker
English
Expert
French
Expert