World Of Coffee
world of coffee Est
Total years of experience :28 years, 4 Months
I am Contracted to play a significant role in ensuring the optimal performance of an organization’s overall operations.
Challenges:
I am guiding a business growth effort to ensure the right processes to utilize funds properly to grow and expand.
Key Responsibilities:
• Devolving a strategic expanding business plan 2025
• Preparing yearly business forecast by Value& volume per channel/customer/SR.
• Stock management & forecasting new orders from suppliers.
• Handling & manage Financial & HR affairs.
• Managing production forecast & pricing strategy.
Key Deliverables:
• Increase active account by 20%, 20Vs21. And 15% Y21 vs. Y22.
• Maintain Healthy sales Growth by Double, from 900K to 2.1M|Y20/21.
• Increased profitability by 200% Vs. 2020.
• Reducing operational cost by 15% Vs. 2020/2021.
Has appointed to set up traditional & modern trade divisions (Health Care, Physiotherapy & Special needs).
Challenges: Increase clients base and improve customer awareness
Key Responsibilities:
• evolving a yearly business plan.
• Preparing monthly forecast targets by Value& volume per channel/customer/SR.
• Unite P& L Management & credit control.
• People acquisition, hiring & job training.
• Stock management & forecasting new orders from suppliers.
Key Deliverables:
• Increase active account by 30%, 18Vs17. And 15% Y19 vs. Y18.
• Maintain Healthy sales Growth by Double, from 240K to 1.8m Y17/18 & 3.9m Y19.
• Create an additional business model. (Rehab & Daycare centers) worth 650k income by 2019
• Design & create a "Business care Business model." 2.7m income by 2019.
Recruit to increase business portfolio in smart building & low current systems solutions in the western & Southern region-KSA.
Key Deliverables:
• Maximum leads with 25% winning opportunities.
• Mange & handling 15 project
• Guarantee project implementation 100%.
• Ensure business cash flow.
Recruited to establish & set up a business focusing on sales and after-sales service & operation, recruiting, train, and coach sales and promoters team. Negotiate & close contracts with key clients, follow up to ensure delivering required service levels, managing 3 ASM 6 supervisor & 25 D.D sales representative with 6 W/S Sales Advisors. Managed $ 5 million Y2Y Sales revenue.
Challenges: Gain customers in a very competitive industry, Provide satisfactory service levels, and establish long-term business relationships.
Key Deliverables:
Achieved in Market Sales for seven dunes and increased customer base.
Outstanding execution of product visibility, placement of POSM, and promotional activities.
Achieved profitability target as 7% Y2Y.
Recruited to obtain in all accounts assigned the highest level of distribution & quality work standards, managing 3 supervisors & 15 D.D salesmen with 6 W/S Sales Advisors. Ensure achieving ROI targets. Execute promotional activities with maximum return to Axiom. Achieve highly efficient team, systems & sales procedures, monitor all outstanding by the sales representative, and reporting significant developments to the operation manager. Managed $125 million Y2Y Sales revenue.
Challenges: Profitable sales turnover, high level of vertical distribution within independent retail channel & poor product visibility.
Key Deliverables:
Increased In Market Sales for Axiom high-end devices that contributed to value share increase up to 3.5%.
Outstanding visibility and best use of POSM. Initiated and implemented loyalty schemes.
Established exceptional relationships with top accounts management to deliver mutual business growth
Recruited to oversee & manage AQM’s Business in the on-premise channel western region, supervising 2 supervisors & 12 Sales Executives, Reporting NSM. Set and implement a sales plan for HORECA accounts, aligning objectives with marketing team and Suppliers, presenting plans to the sales team; managed $2 million Sales revenue budget & $ 300k A & P.
Challenges: Low level of sales productivity, high cost of doing business with on-premise accounts & poor product visibility.
Key Deliverables:
Increased In Market Sales for AQM in HORECA by 22% in 2 years, delivering consistent double-digit 11% average growth rate on an annual basis. Achieved highest sales records for Fayrouz & Mcvities Biscuits in 2007.
Reduced Cost of Doing Business with HORECA by 19% in 2 years while boosted overall visibility with impressive & consistent displays.
Successful execution of promotional activities & Theme promotions.
Established exceptional relationships with top Accounts management to deliver mutual business growth
Hired to overlook the sales operation in the western region for key account channels. Supervised 8 sales representatives & 16 merchandisers with annual sales revenue of $3 million with $210 K in A & P spending, reporting to the national KA manager. Negotiate agreements; prepare sales forecast & promotional activities in coordination with Marketing.
Challenges: Gaining space versus market share and competitive cost of doing Business & trade inventory expiries.
Key Deliverables:
Actively participated to break Al Marae's exclusive agreement with AFS.
Increased SKU listing. Achieved multi-location displays.
Increased sales team efficiency in coverage and delivery.
Implementing category management projects in Major Key accounts.
Recruited to establish & set up a business focusing on sales and after-sales service & operation, recruiting, train, and coach sales and promoters team. Negotiate & close contracts with key clients, follow up to ensure delivering required service levels, managing 3 ASM 6 supervisor & 25 D.D sales representative with 6 W/S Sales Advisors. Managed $ 5 million Y2Y Sales revenue.
Challenges: Gain customers in a very competitive industry, Provide satisfactory service levels, and establish long-term business relationships.
Key Deliverables:
Achieved in Market Sales for seven dunes and increased customer base.
Outstanding execution of product visibility, placement of POSM, and promotional activities.
Achieved profitability target as 7% Y2Y.
# Key Responsibilities
- Manage A/R & GL transaction.( oracle system)
- Handling L/C & shipping record & STOCK controlling &forecasting.
- Develop YEARLY / MONTHLY financial report.
- Manage yearly stock inventory.
- New business development.
- Contract & deals negotiation & closing.
- Handling personal administration.
# Achievements:
- Closed 2 year branch financial statement.
- Closed 2 annual company stock inventories.
- Manage & Control USAF to PSAP transition projects.(AL Kharj).
- Establish a new branch facilities & Locations.
- Handling GL record & transaction.
- Supervision A/R department.
- Handling LC's transaction & records.
- Bank Transaction & records.