Marketing Operations Manager
Al Tayer Motors
مجموع سنوات الخبرة :23 years, 6 أشهر
Joined the company as Assistant Manager - Marketing Operations and worked up the hierarchy to the position of Marketing Operations Manager.
Key Brands Handled:
• Ford
• Lincoln
• Mercury
• Jaguar
• Land Rover
• Ferrari
• Maserati
Key Responsibilities as Marketing Operations Manager (Jul 2012 - Present):
• Researching new business opportunities by compiling tertiary market information and formulating strategic plans to ensure achievement of set targets in terms of operational efficiency, sales revenue and market share.
• Developing and implementing an integrated range of branding and marketing concepts to extend core communication strategies across all elements of sales, marketing research, brand development and promotional platforms.
• Strategically implementing marketing programs, designing layout for POS and associated marketing materials to ensure smooth execution of marketing/promotional initiatives of the company.
• Targeting potential clients, expanding current accounts, negotiating/ developing revenue-generating relationships with company clients for enhancing profits and market share growth.
• Forecasting, tracking and managing functional budget/resources to ensure adequacy to meet commitments and adherence to forecasts, time, cost and quality constraints. Compiling and analyzing data to highlight major variances against targets.
• Defining performance standards and resource allocations to optimize overall brand performance, research plans and innovations/extension plans are appropriately developed.
• Maintaining efficient business relationships with industry influencers and key strategic partners, organizing regional motor shows to create brand awareness and fostering positive relations with partners and vendors.
Key Responsibilities as Assistant Manager - Marketing Operations (Jul 2006 - Jun 2010):
• Devised marketing and brand positioning exercises with a view to achieve targets and maximize profits. Incorporated strategic up-gradations and devising pricing strategies to capture target markets while ensuring customer loyalty.
• Supported strategic initiatives to elevate brand equity and image with media, customers and key influencers/organizations.
• Enhanced effectiveness (time-to-close, market share) of market segment through creative approaches to product/service offerings and bundling using market research, customer suggestions, business partnerships, trend analysis observation and competitor analysis.
• Devised marketing budgets, monitored major categories of departmental costs and reconciled it with the target budget to prevent cost overflows.
• Administered dealership to maintain high volume along with increased turnover. Interfaced directly with dealer groups to achieve sales goals, increased brand awareness in the market.
• Collated and analyzed data pertaining to brand performance and competitor activity (distribution, promotion program performance, category reviews) and provided monthly reports on brand activity, competitive activity and distribution.
• Directed the preparation and maintenance of periodic reports to keep the upper management and peers abreast of marketing and brand management initiatives of the department.
• Provided leadership and direction to sales/marketing staff, evaluated brand marketing guidelines and provided professional guidance to improve performance.
The company provides creative and innovative solutions for building and nurturing brands for businesses in Arab countries.
Highlights:
• Played a pivotal role in launch of new brand identity for Al Islami Frozen Food in GCC markets.
• Efficiently led regional level campaigns for HP account as well as international campaigns for HP One Voice, Microsoft and Intel London, as per company's policies/procedures.
Key Responsibilities:
• Devised annual marketing plan/ budgets in conjunction with corporate vision and planned campaigns to promote a positive image of the company and represent client programs.
• Identified and developed additional value-added communication and business development strategies to influence client decision making and source profitable business for the agency.
• Provided innovative approaches to express the key message of client’s company through an appropriate image to represent their products and form the basis for brand identity.
• Assimilated and gained approval for campaign budgets to communicate anticipated costs and to ascertain availability of sufficient funds for the commercial success of the campaign.
• Ensured proactive/continual delivery of analysis, information, insight and competitor information across multiple brands and multiple markets to support the development and implementation of tactical initiatives.
Recruited as Account Executive and subsequently merited promotion to the Account Manager, through excellent performance.
Designation Chronology:
• Feb 2003 - June 2004: Account Manager
• Oct 2000 - Feb 2003: Account Executive
Key Clients Handled:
• Riyad Bank
• Ogertel, an ISP Client
• Tadawul, part of Saudi Monetary Agency.
Overall Responsibilities:
• Efficiently managed business relations with key clients and deployed an appropriate mix of advertising strategies/ tactics to ensure that strategic expectations and creative deliverables are being met.
• Provided innovative approaches to express the key message of client’s company through an appropriate image to represent their products and form the basis for brand identity.
• Planned and directed advertising programs, assisted in budget development and produced collateral materials to create effective advertising and marketing campaigns for client’s products and services.
• Reviewed existing ideas/concepts, revised/modified them as per client’s requirements, worked with the creative team to create new ideas within the framework of budget/time.
• Analyzed and presented competitive reports and budget reviews to senior agency personnel and client to contribute to the strategic development process.
• Ascertained problem areas with focus on productivity, profit, business development and personnel growth. Envisaged/ devised long term strategic plans for achievement of set targets.
Previous Professional Experience:
• May 2000 - Oct 2000 & Feb 1998 - Apr 1999: Assistant Sales & Marketing Manager, Assaid Stores, Coleman, Beirut, Lebanon.
• May 1999 - May 2000: Soldier, Lebanese Army (Special Forces)
Other Trainings: • Strategic Marketing Communications Management, Lebanon, May 2004 • Brands