Haitham Azayem

 Responsible for the Middle East region based in Dubai for all the group Sales & Operations activity.

 In charge of the roll-out of sales and communication strategies for the Group, managing an international sales team based on local markets and the strategy of international development for the group in the Middle East.

 Building market position in the Middle East by locating, developing, defining, negotiating and closing business relationships.


 Identify trendsetter ideas by researching industry and related events, publications and announcements along with the Press Releases and Press Conferences in the region


 Planning publicity strategies, campaigns and maximize the public awareness by organizing promotional events and participating in the exhibitions meet the public inquiries needs

Develop and execute strategies to drive sales generation, market share and profits for luxury brands.
Handling the group of Cosmetics like Biosilk, CHI, Kardashian Beauty, Sothys, Yves Rocher and Niche Perfumes.
Drive the business development initiatives to establish luxury brands within assigned region by effectively identifying target customers and growing existing customer base.
Continuously research and spearhead 3M AED in Monthly revenue from regional private and public companies.
Facilitate successful portfolio presentations in all market segments to facilitate new client acquisition and to increase brand awareness.
Initiate, develop, submit and follow up on offers and tenders, negotiate contracts to boost sales and impact the bottom line.
Follow up on offer submissions and products delivery to ensure high client satisfaction and retention rates.
Represent the company in regional promotional events and effectively network with executive level stakeholders to establish partnerships and close high-value contracts.
Secure significant revenues for key product lines of 45% above plan in 2016.
Leverage strong negotiation skills to close a direct purchase order of 2.2M AED with an established company.
Coordinate Brand Management by streamlining communication between Abu Issa and the Brands owner.
Successfully identify and address gaps in distribution channels by improving performance and implementing an effective sales strategy for existing key accounts.
Forge solid relationships with customers and strategic clients such as: Grand Stores, Behbahani, Quraishi, Al Hawaj, Khimji, Virgin (GCC), W H Smith (Global), Duty Frees (GCC), and Harvey Nichols (GCC) / Galleries Lafayette / Paris Gallery/ Saks 5th Avenue/ Bloomingdales/ Jashanmal.
Significantly improve monthly brands sales within stores by leveraging strong negotiation and interpersonal skills.
Initiate, develop and implement a feasible business plan to introduce brands to strategic clients and, direct post launch operations to maximise sales and revenues.

Conduct over 200 checks, staff and managers evaluation and provide feedback on the experience with Luxuries, Hotels, Cars and Airports.
First Premium Mystery Shopper in GCC, Certified in 5 main sectors: F&B, Luxury Hotels, Airports, High-end Cars plus Jewellery and White Gold.
Certified from Mcdonald's as an Official Evaluator and done more than 55 branches around MENA and accomplished checks in different category like:

Cars: Nissan, Toyota, Infinity, Bentley, Porsche, Ferrari, Lamborghini, McLaren, BMW etc..
Watches: Breitling, Vacheron Constantin, Zenith, Audemars, Chopard, Rolex, IWC etc…
Luxury: Gucci, Burberry, Mont Blanc, Bulgari, Fendi, Swarovski, D&G, Damas etc...
F&B: Costa, Nespresso, Macdonalds, Vapiano, Hakkasan, Chillis, Noodles House, Roberto's etc…
Airports: MENA Region Airport Lounges & Boutiques
Hotels: 5+ Hotels Suites, Bars & Restaurants (Kempinski, Sheraton, InterCon., Hilton, Atlantis)

Identified new business opportunities and spearheaded highly efficient sales strategies to enhance market share and profits.
Forged strategic partnerships to increase value to the customer and increase sales, while exceeding the monthly sales targets.
Managed key accounts and cultivated past customer relationships to ensure elite customer retention and satisfaction rates.
Built solid customer relationships at all levels to maximise sales and revenue generation.
Oversaw performance of the sales team on a daily and weekly basis to ensure meeting established KPI’s.
Held local procurement and logistics accountabilities by developing company's S.O.P and establishing new offices.
Prepared and managed a survey and report to assess sales performance and to identify key improvement areas.

Key contributor to the PR strategy for ADFC and Top Fight to maximize participation and awareness of the company’s events within Mena Region.
⦁ Directed and organized PR Stunts, Press Releases and Conference to increase brand awareness and to strengthen company’s position within competitive markets.
⦁ Partnered with FOX Network in touring the MENA region to select candidates for the first Arabic reality show.
⦁ Initiated, developed and implemented marketing ideas, concepts and public relations campaigns to enable company’s development objectives.
⦁ Oversaw the staffing and organization of exhibition stands for a wide range of events to maximize the PR value.
⦁ Recognized as the Legacy Talent Management Company and MENA Travel Awards planner.
⦁ Key contributor to the development initiatives to maximize awareness of company’s events

⦁ Successfully managed the Oracle e-Business Suite deployment to streamline operations and financial reporting.
⦁ Monitored the End-to-End full cycle implementation (module owner: CM, GL, FA, AP and AR), Bank Reconciliation & Security Template, closing the Daily & Monthly Banking Transactions with Financial Analysis and departments’ integration.
⦁ Key liaison with the client to ensure elite customer care, problem resolution and improved client satisfaction.
⦁ Deployed and tested Oracle recommendations in Test instance and test custom solutions.
⦁ Coached and trained key users and end users to enable competencies development.
⦁ Created and implemented the documentation and user guides for deployed solution.