Digital Marketing Manager
Sport360
Total des années d'expérience :12 years, 0 Mois
Key Achievements:
1- Increased the Organic traffic by 262% within less than one year thanks to a solid On-Page and Off-Page SEO strategy.
2- Increased the Direct traffic by 306% through a smart reach strategy by targeting the right audience with the right message which turned it to a returning user.
3- Increased Social Media audience numbers by 38% to reach more than 9M followers on different platforms.
4- Saved 52% of the annual digital marketing budget thanks to the organic traffic increase and decreasing the PPC of the paid traffic.
5- Implemented Chatbot marketing and integrated it with our reach and building audience strategies.
Key Responsibilities:
- Set, manage and optimize all the digital marketing campaigns, including PPC, SEO, social media marketing, app installs and leads generation.
- Set and plan the digital marketing budget and forecast the performance results along with ROI.
- Identify trends and insights, and optimize spend and performance.
- Innovate and present new digital marketing platforms and strategies.
- Design social media growth strategies and building engaging audience
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Set and manage SEO and PPC campaigns of the agency mega clients like Atlantis The Palm hotel and The First Group.
- Optimize all PPC activity, including keyword research, bid management, copy-writing and competitor benchmarking.
- Implement A/B and multivariate testing to continuously improve ROI and performance.
- Execute on-page and off-page SEO strategies to maximize the high quality organic traffic and keep clients websites at the top of Google ranking.
- Make and share weekly and monthly performance reports with the clients.
- Set and manage all the digital marketing campaigns of the agency clients.
- Dealing with different clients goals, budgets and business modules like Ecommerce, real estate, online booking, etc..
- Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
- Provide daily, weekly and monthly performance reports to the clients.
- Worked with more than 20 clients on different digital marketing projects, strategies and budgets
- Help small business with the digital transformation.
- Help clients to build buyer persona and set the proper digital marketing according to their business goals and budgets.
- Set, manage, optimize SMM, SEO, SEM, display and app install campaigns according to clients
Collect the most common customer inquiries and formulate them as blogs
and topics to be published on SONY website.
Generating engaging and on-brand content to appeal marketing
objectives and provide the best user experience.
Assuring content conforms to SEO best practices.
Italian language department
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