Head of Digital Publishing & Social Media
ITP Publishing Group
Total years of experience :13 years, 5 Months
Operating and managing the Digital Department to service the digital channels for all ITP Magazines:
- Create the needed business plan, department structure, content production schedule, publishing policy, localization content plan.
- Define the scope of work for the needed candidate and recruit the full team.
- Provide the team with the needed training and set KPIs.
- Set the content production policy, marketing technique & social media strategy.
- Prepare the “RSD” Requirement Specification Documents in cooperation with publication managers to implement their digital platforms.
- Implement the require integration and launch new content site as per the set plan.
- Securing traffic growth, Social media engaging level, Content quality, and SEO standard.
- Innovate new businesses ideas and prepare the needed project information.
- Setup the relation with Agencies, and Arabic Content partners, and hosting providers.
- Prepare the regular monthly and quarterly reports for the top management including Production, Finance, Operation, Revenue, and HR
- Act as a member of Executive Committee and participate in setting the company vision and structure.
- Establishing the SMS channels project including the partnership, content, operation and revenue reporting.
- Shifting the eCommerce community in the largest online Arabic women forum www.hawaaworld.com to more modern trading base via the Internet.
- Launch a User base generated content project to enrich the content quality in the Forum of HawaaWorld to attract more organic traffic and add value to the talented users.
- Build a women department in the company in Saudi Arabia that serve the company projects with several function like Creating content, Community management, Social media monitoring, News disk serves.
Operating and managing the company to be a leader in the online digital publishing industry by :
- Create the business plan, competitive analyses and production schedule.
- Build the company structure, search for talents, provide them with training and set thir KPIs.
- Prepare the “RSD” Requirement Specification Documents for platforms we need.
- Set the content production policy, marketing technique & social media strategy.
- Managing the web site traffic growth, Social media engaging level, Content quality, Revenue stream.
- innovate new businesses development ideas and prepare the needed project information.
- Setup the Compotators Observing Technique to trace industry status to improve company plans.
- Managing company PR & Events.
- Setup the relation with Agencies, Content partners, Sales representative.
- Prepare the regular quarterly reports for the board including Finance, Operation, Revenue, and HR .
- Act as country manager in Saudi Arabia to Launch the company branch & site for Saudi users.
- Create the RSD for the localized Arabic version of the platform.
- Build the company team, set the job description, assign tasks, and set the KPIs.
- Manage in all departments " Marketing, PR, Customer Services Center, Finance, Logistics, and IT.
- Designing the needed plan to all departments to achieve the planed RIO
- Managing all legal setup and operations, include contract signing, governmental setup, executing PR campaigns, running related events and coordinate with media.
- Design and implement the Marketing & PR plans, events, online campaigns, prize of the week program
- Setup the help disk team, training, programs, scripts, monitoring and reporting.
- Responsible about the company set growth and users satisfaction.
Responsible on the Launching plan, including event, radiance analyses, campaign, & PR event
- Responsible of setting the Marketing Department structure, team, plan, requirements, prospective early adapters DB, company corporate video, company identity.
- Serve and Support the products development & Sales department with all marketing requirements including presentation, brochures, documentations, materials.
- Manage the relation and communication with online/offline Media in KSA & UAE.
- Collect day-to-day activities happening in the company for corporate documentations.
- Telecom sector PR activities monitoring, observing, and reporting.
- Create internal Info-Watch platform to share news, knowledge, information, between departments.
- Plan and Manage company Events & Ceremonies in different scales.
- Responsible about all Sales related to websites development services.
- Act as a website webmaster responsible about the site content and publish the needed promos.
- Coordinating with department’s managers to obtain their marketing materials & requirements.
- Execute, design and follow up to printing required materials for all departments.