Retail Marketing Manager
Lexus - Al Futtaim Group
Total years of experience :14 years, 8 Months
"Responsible for creative design for prominent .
To manage all Tactical Campaigns and coordinate preparations of all elements for Sales, Aftersales and Pre-Owned to support on achieving the target. Managing creative briefing process with Gmasco and ensuring all jobs are executing flawlessly and within budget.
Adequate planning and timely implementation of all activation elements of each event and exhibition to meet the KPI's as approved by management. Make sure to insure all units if applicable and arrange for logistics to transfer the units to the venue and back to its initial location.
Visits to showrooms and service centers and implementation of new/additional POS. Ensure all facilities have the approved Marketing materials/collaterals. Ensure that the e-brochures are updates on the websites along with the spec sheets.
Support internal branding and ensure a successful and smooth opening of any new or current facilities.
Prepare competitive advertising reports beginning/after each quarter campaign.
To make sure that the appearance of our associates reflects our company's image. Always seek for better uniforms quality to ensure our associate's comfort.
Support in proof reading Arabic content for tactical campaigns and e-brochures/showroom POS"
• Managing a designers on daily designing jobs requested from other department and Admission Media plan
• Manage All the digital Media for the University including (Google Ads, Bayt.com, LinkedIn etc)
• Managing a Mailer website to send out all the marketing campaign for the Academics
• Leading a marketing campaigns and execute direct marketing campaigns and all other marketing support projects as assigned
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
• Planning and Coordinating Micromarketing events and External event (Open Day, Wetex etc)
• Coordinating the annual congress that conduct by the university
• Managing the University website including updating the content
• Managing all the Training Marketing Material
• Provide new technique to market their Academic programs
• Research and analyze competitors
• Managing a Team of 3 designers on daily designing jobs requested from other department (Concert Menus, Restaurants branding, Promotional campaign etc)
• Leading a marketing campaigns and execute direct marketing campaigns and all other marketing support projects as assigned
• Work closely with the Hospitality and Venue team to ensure best possible brand representation for all collateral and presentations
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
• Organizing photo shoots on a monthly basis on trade center events
• Planning and Coordinating Micromarketing events and External event (Career Fair, Bride show Abu Dhabi & Dubai etc)
• Managing the branding of the new Emirati restaurants opening soon
• Create tools that help support our vertical sales teams, including sales kits or templates for channels of focus
• Dealing with the agency and strategically planning on new campaign and project (Event serve Product Catalogue, Dubai World trade Club 25th Anniversary book etc.)
Duties:
PR & Communication Executive
• Coordinating and planning events and initiative SCR
• Design and create the Internal Newsletter
• Overseeing social media PR strategies
• Coming up with PR strategies
• Building relationships with the Media
Duties:
Marketing Service Executive
• Developing marketing campaigns to promote a product, service or idea
• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
• Planning and Coordinating Micromarketing events, initiative SCR and recruitment fairs
• Provide new technique to market their products
• Research and analyze competitors
• Communicating with target audiences and managing customer relationships
• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organization and the campaign
• Creating and managing the production of marketing materials, including leaflets, posters, flyers, newsletters, Forms, Credit Card and business card etc.
• Prepare the guidelines and sales Manual for employees and customers
• Dealing with the agency and strategically planning on new campaign
• Handling the public relation service in the company
• Organizing photo shoots for the company event and the annual report
• Arranging for the effective distribution of marketing materials
• Maintaining and updating customer databases and work closely with Analytic team to find new opportunity
• Dealing with media buying agency on yearly spots calendar
• Handling the company digital marketing in term of development and briefing the agency about website changes
• Handling EMV( Europay MasterCard Visa ) Chip project from designing the card to managing partner for approval
• Create a monthly report of dunia online usage and conduct an analysis on upgrading customer user experience
• Handling the production of Corporate video ( briefing agency, director selection, casting process and Budgeting )
• Managing the company 19 branches and create a strategy to drive customer engagement through new campaigns
Higher Diploma in Business & Mgt (Marketing) 2009 Dubai Women's College, Dubai
Bachelor in Business & Mgt (Marketing) Jan 2013 Dubai Women's College, Dubai
High School Certificate-Art Section 2003 - 2005 Al Sofooh secondary school, Dubai
