Marketing Manager
Taj Group
Total years of experience :16 years, 5 Months
• Taj suites (Hospitality & Short/Mid-term property management)
• Taj design (Interior design)
• Taj Real Estate
• Plan, develop, implement and direct operational and fiscal function and performance.
• Act as a strategic partner by developing and implementing the companys plans and programs.
• Analyze and make recommendation on the impact of long range growth initiatives, planning, and introduction of new strategies and regulatory actions.
• Act as a strategic advisor and consultant offering expert advice on contracts, negotiations or investment deals that the corporation may enter into.
• Evaluate companys financial, operational, and sales and marketing structures to plan for continual improvements and a continual increase of operating efficiencies.
• Optimize and analyze all performance marketing campaigns
• Managing online marketing tactics with an emphasis on efficient spending to generate high ROI.
• Setting the structure of the CRM in line with the businesss vision and strategy & training the customer service team (call center) and salesmen to use it.
• Moderating & Supervising Marketing & Sales team.
• Responsible for end to end Performance Marketing strategy, Online CRM, all digital paid ads.
• Planning and executing marketing and promotional calendar.
• Running and optimizing marketing campaigns on all channels such as (Facebook & Instagram), Google, Snapchat, etc.
• Maximizing the sales and profit potential of the digital sales channels through a commercial understanding of the product, customers, and our internal capabilities, whilst maintaining and enhancing the brand image and overall customer experience,
• Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIs (Direct/SEO/Paid social/ Organic social/PPC/Affiliates/Display).
مجموعة إيماس للاستثمار العقاري / IMES GROUP FOR REAL ESTATE INVESTMENT
Oct 2018 - Nov 2021 (3 years 2 months)
• Managing and optimizing online marketing tactics with an emphasis on efficient spending to generate high ROI.
• Using technical/analytical skills to increase the ROI of campaigns & working with external consultants to reach targets.
• Create, optimize and analyze all performance marketing campaigns especially SEM, Retargeting, Paid Social Media, Video, and Display Campaigns.
• Measure and evaluate performance reports of all digital marketing campaigns.
• Analyze online data using various analytical tools and provide regular reports.
• Using CRM data to understand how Google Ads and social media ads are performing for different campaigns, especially for Bitrix24 CRM.
• Providing recommendations and implementing actions to improve customer experience and leads generation to optimize digital channels performance.
• Taking an active role in SEO and content development campaigns using search marketing methodologies.
• Analyzing competitors assets and find new opportunities.
• Working on new ideas, to reduce costs and increase Leads via digital marketing
• Setting the structure of CRM in line with the businesss vision and strategy.
• Training the customer service team and salesmen to use Bitrix24.
• Providing recommendations and implementing actions to improve customer experience and leads generation to optimize digital channels performance.
• Working on new ideas, to reduce costs and increase Leads via digital marketing
• Create, optimize and analyze all performance marketing campaigns especially SEM, Retargeting, Paid Social Media, Video, and Display Campaigns.
• Managing and optimizing online marketing tactics with an emphasis on efficient spending to generate high ROI.
• Using CRM data to understand how Google Ads and social media ads are performing for different campaigns, especially for Bitrix24 CRM.
• Using technical/analytical skills to increase the ROI of campaigns & working with external consultants to reach targets.
• Measure and evaluate performance reports of all digital marketing campaigns.
• Analyze online data using various analytical tools and provide regular reports.
• Analyzing competitors assets and find new opportunities.
• Manage CMS platform:
• Assigns privileges and responsibilities based on roles such as authors, editors, and admins
• Publishing (organizes and pushes content live)
• Responsible for end to end Performance Marketing strategy, Online CRM, all digital paid media.
• Planning and executing marketing and promotional calendar.
• Running and optimizing marketing campaigns on all channels such as (Facebook & Instagram), Google, Snapchat, etc.
• Maximizing the sales and profit potential of the digital sales channels through a commercial understanding of the product, customers, and our internal capabilities, whilst maintaining and enhancing the brand image and overall customer experience,
• Responsible for Daily/Weekly/Monthly reporting of all Marketing channel KPIs (Direct/SEO/Paid social/ Organic social/PPC/Affiliates/Display).
Digital manager & Social Media Planner for 3 brands:
- Maa Althahab Fragrances. (B2B & B2C)
- Aqua Dor Parfums. (B2B)
- Water Gold Hijabs (Islamic fashion e-store).
#1: MAA-ALTHAHAB:
(Turkey - Egypt - Lebanon - Sudan - Morocco - Algeria - Tunisia - Iraq - Oman -Azerbaijan - KSA)
- Setting up marketing plans in the national, religious and social events of each country
- Social Media Coordinating. (Facebook - Instagram - YouTube - LinkedIn)
- Social analyst.
- Copywriter (English - Arabic)
- Paid Promotions & Advertising (SMM, PPC, PPV).
- Photo & Video editing.
- Job posting.
#2: AQUA DOR: ( Turkey - Egypt - Lebanon )
- Setting up B2B online marketing strategy.
- Social Media Coordinating. (Facebook - Instagram - Twitter - Pinterest)
- Social analyst.
- Copywriter (English - Arabic)
- Paid Promotions & Advertising.
#3: WATER GOLD: ( Sweden & EU )
* Shopify Panel admin.
* Copywriter (English - Arabic)
* Social Media Coordinating & analyzing (Facebook - Instagram - Pintereset - YouTube).
* SM Paid Promotions & Advertising.
* Google Ads campaigns. (PPC & PPV)
* Online PR: (Reporting outreach via social media - Engaging online reviews - Engaging comment)
* Mail campaigns (Mail Chimp Newsletters) include:-
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
* Graphic design: Photo & Video editing.
• Social Media Management - Building and managing more than 32 Clients social media brand awareness and e-marketing strategy, including their presence on Facebook, Instagram, Twitter, Snapchat, YouTube, Google+ and LinkedIn.
• Content creation - concept and create compelling content for use in inbound and targeted automation campaigns (content types include brochures, videos, case studies, infographics, articles, blog posts, etc.).
• Design - Development the visuals and videos of all campaigns assets
● Social Media Specialist:
Executing the Social Media Marketing Strategy focusing on: (Facebook, Twitter, Google+, and YouTube).
★ Social Media Management :-
- Manage social media accounts on a daily basis.
- Monitor feedback and optimize to increase engagement.
- Coordinate with design team to get creatives in place for social media accounts.
★ Social Media Marketing :-
- Executing the social media marketing strategy
- Monitor feedback and optimize to increase engagement.
- Nurture client relationships and develop relationships with new clients.
★ Social Media Advertising :-
- Create & Manage Ads Campaign on Facebook
- Monitoring the performance of social media campaigns and calls to action that drive target audience.
● Google AdWords (PPC) :
- Create & Manage Ads Campaign. - Keyword analysis. - Control Negative keywords.
● SEO Beginner:
Implementation and management of search engine optimization (SEO).
★ SEO Content. ★ Keyword analysis.
★ Search Engine Marketing Campaign.
● Copy-writing & Blogging.
• Social Media Manager: Executing the Social Media Marketing Strategy focusing on: (Facebook, Twitter, Google+, and YouTube). ★ Social Media Management:-
• Manage social media accounts on a daily basis.
• Monitor feedback and optimize to increase engagement.
• Coordinate with the design team to get creatives in place for social media accounts. ★ Social Media Marketing:-
• Executing the social media marketing strategy
• Monitor feedback and optimize to increase engagement.
• Nurture client relationships and develop relationships with new clients. ★ Social Media Advertising:-
• Create & Manage Ads Campaign on Facebook
• Monitoring the performance of social media campaigns and calls to action that drives the target audience.
• Google AdWords (PPC) :
• Create & Manage Ads campaigns. - Keyword analysis. - Control Negative keywords.
• SEO Beginner: Implementation and management of search engine optimization (SEO). ★ SEO Content. ★ Keyword analysis. ★ Search Engine Marketing Campaign.
• Copy-writing & Blogging.
» Set SMART goals for the companys branding and marketing strategy (Offline & Online).
» Create social media marketing plan for 3 Brands :
*Pizza Station (Fast Food) in Cairo & Alexandria
*Sinos (Fine Dining Restaurant) in Cairo & Alexandria
*AlGisaryah (Oriental Restaurant) in Cairo.
» Executing the social media marketing strategy focusing on : ( Facebook, Instagram, Twitter, Google+, YouTube ).
» Set SMART goals for the companys branding and marketing strategy (Offline & Online). » Create social media marketing plan for 3 Brands :
• Pizza Station (Fast Food) in Cairo & Alexandria
• Sinos (Fine Dining Restaurant) in Cairo & Alexandria
• AlGisaryah (Oriental Restaurant) in Cairo. » Executing the social media marketing strategy focusing on : ( Facebook, Instagram, Twitter, Google+, YouTube ).
» Set SMART goals for the companys branding and marketing strategy. » Create a social media marketing plan for 2 products :
• ISO sweet
• Germa
» Executing Ramadan campaign on social media: (Facebook, Instagram, Twitter, Google+, YouTube).
» Set SMART goals for the companys branding and marketing strategy (Offline & Online).
» Create social media marketing plan for 3 Brands :
*Pizza Station (Fast Food) in Cairo & Alexandria
*Sinos (Fine Dining Restaurant) in Cairo & Alexandria
*AlGisaryah (Oriental Restaurant) in Cairo.
» Executing the social media marketing strategy focusing on : ( Facebook, Instagram, Twitter, Google+, YouTube ).
» Manage social media platforms accounts on a daily basis
» Design, create and manage promotions and Social ad campaigns.
» Advocate for the Company in Social Media platforms, engaging in dialogues and answering questions.
» Monitoring the performance of social media campaigns and calls to action that drive target audience.
» Monitor feedback and optimize to increase engagement.
» Develop a strategy and implement a proactive process for capturing customer online reviews.
» Generating reports that clarify the audience growth and the detailed engagement.
» Compile monthly reports for management showing results (ROI).
» Report directly to general manager.
- Curate relevant content to reach the company’s ideal customers.
- Create and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Conduct online advocacy and open stream for cross-promotions when needed.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and instagram).
- Design, create and manage promotions and Ads Campaigns.
- Compile monthly reports for management showing results (ROI).
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Develop a strategy and implement a proactive process for capturing customer online reviews.
- Monitor trends in Social Media tools, applications, channels, design and strategy Identify threats and opportunities in user-generated content surrounding the business.
- Report notable threats/complaints to Management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
- Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Attend events when requested to and when necessary (mainly launches of new venues and events) to track social media listening
URL removed due to policy violation. Please contact support for further information.