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Hala Bahsoun, MarketingSpecialist&SocialMediaManager

Hala Bahsoun

MarketingSpecialist&SocialMediaManager·21st century real estate

United Arab Emirates

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 5 years, 0 months

MarketingSpecialist&SocialMediaManager

January 2025 - November 2025

21st century real estate

Dubai, United Arab Emirates

January 2025 - November 2025

Planned and executed social media strategies aligned with
brand positioning and business goals
Managed daily content calendars, captions, stories, and reels
across Instagram platforms
Created engaging lifestyle and property-focused content to
increase brand visibility
Collaborated with internal teams to support campaigns,
launches, and promotions
Monitored performance metrics and optimized content based
on engagement and reach
Strengthened online community through consistent interaction
and brand voice
Key Achievements:
Increased engagement rate across social platforms
Improved brand consistency and visual identity
Supported lead generation through social content

Company industry:
Real Estate

SocialMedia&ContentRoles

January 2020 - January 2024

freelance

Beirut, Lebanon

January 2020 - January 2024

Managed social media accounts for lifestyle, fitness, and
beauty-related brands
Produced creative content including reels, stories, and captions
tailored to each brand
Stayed ahead oftrends to deliver timely and relevant content
Coordinated with photographers, videographers, and brand
owners

Company industry:
Fashion & Apparel

Education

American University of Culture & Education

February 2022

February 2022

Bachelor's degree, Business And Marketing

Lebanon

Lycee Claudel

June 2017

June 2017

High school or equivalent, Economics

Lebanon

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS METRICS
Intermediate
BUSINESS METRICS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

Arabic
Beginner
English
Beginner
French
Beginner

Training and Certifications

Certifications
Residency

Hobbies

  • Kuwait
  • Reading
  • Music
  • Fitness