Market Research
PROCTER & GAMBLE
Total years of experience :15 years, 0 Months
PROCTER & GAMBLE Cairo, Egypt
Consumer Market Knowledge Department- Market Research Jan 2011- Present
CMK Associate Manager Home Care (MEA/Central Europe)
• Undertakes qualitative and quantitative research on the consumer and market front influencing all major product and marketing decisions at a strategic level for the MEA and Central Europe markets including Egypt, Saudi Arabia, Poland and Romania.
• Works closely with product development; brand managers and sales managers looking for opportunities to maximize growth for the Home Care Category based upon knowledge of the respective market and its consumers.
• Develops and applies innovative research approaches and analyses to gain a thorough understanding of the Home Care Category in the MEA and Central Europe regions, their opportunities and consumers.
SHAHIRA H. FAHMY ARCHITECTS Cairo, Egypt
Marketing Department Jun 2010- July 2010
Trainee
• Gathered website material and communicated with creative agency to launch website
• Managed the awards portfolio
• Prepared creative work for the "+20 Design Egypt" exhibition
TJX COMPANIES Boston, MA
Corporate Marketing Department Jan 2009- June 2009
Co-op
• Completion of monthly "online marketing" performance reports for all domestic brands: TJ Maxx, Marshalls, AJWright and Homegoods.
• Gathering, styling and photographing merchandise from TJ Maxx and Marshalls that is reflective of the current season's trends to post on Facebook and Twitter for TJ Maxx's "Inventory Alert" program, as well as, for the CUBE by Marshalls "Weekly Focus" program.
• Managed the CUBE's facebook page and provided content updates.
• Researching and analyzing online and social media efforts of competitors in the retail industry.
• Assisting in proofing email and website creative prior to seasonal campaign launch.
DDB EGYPT Cairo, Egypt
Two-Week Rotational Internship May 2008
Intern: Learning Basic Functions at Advertising Agency
INTEL EGYPT Cairo, Egypt
Marketing Department June 2007- July 2007
Trainee
• Contributed to the comparative study of the amounts spent by Intel on advertising in the MENA region and
Europe.
• Documented and processed data using Excel to graphically compare study.
• Concluded that the amounts spent on advertising in the MENA region are relatively lower than those spent by
Intel in European countries, resulting in lower sales for the MENA region.
ALLIED CORPORATION EGYPT Cairo, Egypt
"Information Presentation on Garment Retail Market in Egypt" Sep. 2006- Oct. 2006
Surveyor
• Conducted field visits to several stores to prepare a market research study on the garments retail sector in
Egypt.
• Assessed retailers on market size, demographics, income level, purchasing power, competition, market
segmentation, growth, and potential for retailers.
"JICA/Job Opportunity Survey (JOS) " May 2005- July 2005
Data entry and processing
• Documented and processed data using Excel for a survey on 800 industrial companies in 9 major industrial
sectors.
• Identified quantitative and qualitative demand from industry for technicians in each sector.
MARRIOTT HOTEL Cairo, Egypt
Rotational Internship May 2003- June 2003
Trainee
• Completed hotel training program
• Rotated and assisted with several divisions including reception, kitchen, and restaurant.
Northeastern University Boston, MA Bachelor of Science Degree in Business Administration May 2010 Concentration: Marketing GPA 3.4 Honors and Dean's List
American University in Cairo (AUC) Cairo, Egypt Candidate for Bachelor of Arts and Science Degree May 2007 Concentration: Integrated Marketing Communication
Graduated with Abitur, German High school Certificate