Head of Marketing Retail and Corporate
American Express, Credit Agricole, BLOM Bank and Banque Du Caire
Total years of experience :39 years, 8 Months
After twenty nine years of practical experience in American Express of Egypt, Egyptian American Bank (Now Credit Agricole Egypt), BLOM Bank Egypt and now at Banque Du Caire which improved my skills and sharpened my experience in business proficiency in Retail& Corporate Marketing, Corporate Communication, Development in addition to Operational Card Sales and Marketing covering Customer Services, Travelers Cheques and New Accounts.
I possess strong capability of establishing and maintaining motivational and monitoring skills. Enjoy strong leadership, decision making, along with problem solving.
I am the Retail & Corporate Marketing & Sales Head for Banque Du Caire.
My current mission is to promote and sell the bank’s products and services in a professional way. My responsibilities consist of Marketing campaigns and offers to increase the cardholders’ spend and number of cards through different channels. Also my responsibilities include all Bank’s consumer products in terms of Assets and Liability Products. It included market studies for competition, revising the current features of our products and the development of new products and services in terms of features, pricing etc. Also hitting big organizations to make deals and sell our products.
Details of my education, experience and achievement are included in the attached resume for your consideration.