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Haleema Ahmed, Deputy Marketing Manager

Haleema Ahmed

Deputy Marketing Manager·Ideas Pvt. Ltd

Pakistan

Master's degree, Media and Management

Work experience

Total years of experience: 7 years, 1 months

Deputy Marketing Manager

January 2020 - December 2025

Ideas Pvt. Ltd

Karachi, Pakistan

January 2020 - December 2025

Built and scaled digital and PR departments
Launched brands on social media (ideas fragrances, home essentials, ideas cafe, jab chaho laundry, ready-to-wear brands)
Led integrated campaigns, driving e-commerce growth and brand awareness
Managed campaign shoots, influencer marketing, and PR activities
Achieved 100% YoY growth and record PKR 90M+ sales day

Company industry:
Telecommunications

Social Media Executive

January 2018 - January 2019

Orange Room Digital

Karachi, Pakistan

January 2018 - January 2019

A digital marketing agency focused on driving engagement through innovative social media strategies.
Managed social media accounts for four consumer brands across multiple platforms
Planned and executed monthly content calendars aligned with brand objectives
Coordinated ad creatives with paid performance teams
Ensured brand consistency and engagement growth across all digital channels

Company industry:
Advertising

Education

Institute of Business Management

December 2024

December 2024

Master's degree, Media and Management

Pakistan

Iqra University

December 2017

December 2017

Bachelor's degree, Business And Marketing

Pakistan

Skills

BRANDING

Intermediate

CAMPAIGN MANAGEMENT

Intermediate

CUSTOMER EXPERIENCE IMPROVEMENT

Intermediate

DATA ANALYSIS

Intermediate

DIGITAL MARKETING

Intermediate

DIGITAL MEDIA STRATEGY

Intermediate

E COMMERCE

Intermediate

LEADERSHIP

Intermediate

MARKETING

Intermediate

PUBLIC RELATIONS

Intermediate

Social profiles