Hamad Al-Fadhli

Supply Chain Executive and Marketing at TONS Online Grocery

• Kuwait
• January 2015 to October 2021

• Mastermind the overall management of all strategic and operational Marketing and Customer Relationship activities.
• Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas improving product needs leading the content team to help data manage business needs.
• Responsible for leading and co-coordinating supplier relationships and strategy(s) within the designated external buy supply chain
• Accountable for supplier delivery performance in assigned commodities
• Take ownership of the management of the sales and marketing functions of the business working directly with the technical team to build technical infrastructure to collect and analyse the company activities.
• Influence increased revenue and profit to achieve the Company`s ambitious growth which reached 180%.
• Working to stringent targets, the job holder will be required to adopt a professional and knowledgeable approach to each new business call.
• Effective planning and coordination of the implementation of business plans and the penetration of new markets.
• Comprehensive experience in working with senior management to align sales strategies and solutions.
• Reviews and interprets subcontracts specifications, requirements and terms and conditions for incorporation into proposal submittal to customers.
• Excellent negotiation skills, proven track record of successfully pitching for new business.
• Competently direct and coordinate the internal structure of an organization based on company policies, goals, and objectives to ensure an efficient working environment and that deadline are met consistently. As an operations director may be the one to suggest and outline these goals and objectives.
• Assist upper management in setting goals that promote company growth.
• Effective coordination of daily activity of the team.
• Prepare operational schedules and coordinate activities. Establish priorities and sequences for orders.
• Oversees Product development functions using technology to optimize supply chain.
• Spearhead development of effective plans to increase efficiency and reduce costs.
• Consistently meet quality control standards for perishables.
• CRM strategy implementation, execution and monitoring: Acquisition, Retention, and Loyalty
• Identify and create appropriate customer segments and help improve customer experience
• Create relevant personalized direct marketing campaigns, coordinated with overall marketing plans to improve ROI
• Grow customer database through acquisition campaigns and partnerships
• Monitor and maximise customer lifetime value strategies ensuring maximum profitability
• Tracking and measuring all CRM Marketing Campaigns, ROIs, and capture insights/ key learnings, and recommendations
• Identify requirements to provide insights for product and service innovations, customer satisfaction and Net Promoter Scores; and provide monthly reports reaching above 80% percentile
• Work with Customer Experience and Product team to ensure customer feedback and insights are leveraged developing robust workflows for departments
• Manages/administers execution of Consultant Agreements, Nondisclosure Agreements, and Teaming Agreements