Media & PR Executive at Al-Azhar University
Al-Azhar AL-Sharif Institution
Total years of experience :12 years, 7 Months
Design digital media campaigns aligned with business goals
in Al-Azhar Institution.
Writing press releases and other media communications to
promote Al- Azhar Institution.
Developing Al-Azhar Institution websites and social media
pages to increase awareness about Institution Activates and
work areas.
Build and execute social media strategy through competitive
research, platform determination, benchmarking, messaging
and audience identification.
Moderate all user-generated content in line with the
moderation policy for each community.
Creating consistent, meaningful content on all social media
platforms, including writing and editing social media posts,
improving customer engagement, and promoting social
media campaigns.
Using analytical tools such as Google Analytics, Hootsuite
Pro, and Facebook Insights to monitor and evaluate Al-Azhar
Institution social media presence and performance.
Suggesting recommendations to adjust the social media
marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in
social media.
Write, edit and publish engaging posts for various social
networks, including Facebook, Twitter and Instagram
Optimize social media posts (language, tone, message)
based on our target audience’s behaviors.
Continuously improve by capturing and analyzing the
appropriate social data/metrics, insights and best practices,
and then acting on the information.
Research and write well-written and up-to-date content for
use across all Al- Azhar communications.
Coordinate the creation of digital content (e.g., website, blogs,
press releases and podcasts), Manage end-to-end digital
projects.
Maintaining a strong voice for Al-Azhar Institution in
newspapers, satellite channels, and social media platforms
through the cooperation with media officials in these
platforms.
Establishing and maintaining relationships with, communities,
employee, and public interest groups to improve the mental
image of Al-Azhar in the media.
Support with events as required, and responding to requests
for information release or press conferences from the media
or designating a spokesperson or source of information and
maintaining good relationships with the media.
Planning and directing the development of programs to
maintain favorable public and stakeholder views of Al-Azhar
institution agenda and accomplishments.
Coaching my other colleagues in Al-Azhar on effective
communication with the public and the official media that deal
with the institution.
Preparing and editing organizational publications, including
employee newsletters or stockholders' reports, for internal
and external audiences.
Plan and implement advertising strategies, campaigns,
calendars, and social media to increase audience
engagement with Al - Azhar activities.
Creating or supplying calendar to content team for on-trend,
relevant, and compelling social media status updates.
Developing and producing high-quality, informative, and
interesting press releases, press kits, and related materials.
Organizing international events, press conferences, visits and
exhibitions held by Al-Azhar Institution throughout the year
Analyzing media coverage and developing responses when
needed.
Creating presentations, articles, reports, and information for
websites, blogs, and social media accounts.
Creating and Managing PR budgets, deadlines, objectives,
and schedules.
Support H.E. Grand Imam of Al-Azhar and other leaderships to raise their profile with internal and external audiences to
ensure their messages reach properly.
Manage Dibba Al Fujairah Sports social media accounts.
Research and plan content strategy for social media
campaigns by considering the latest trends. Creating
written pieces that are sharp, memorable, and effective at
prompting readers to take action.
Collaborating with Videographers and Multimedia
Designers to ensure that posts are engaging.
Optimizing content for publication across various social
media sites.
Scheduling copy for release at optimal times.
Develop and publish engaging posts that engage
audiences and promote our brand.
Schedule social media posts using online schedulers.
Build a community by engaging the audience with
meaningful conversations and responding to their
comments.
Connect with industry influencers for brand promotions.
Monitor brand mentions and promote user-generated
content to connect with the audience personally.
Analyze social media analytics to measure the
performance of the campaigns.
Stay updated about the latest features and other offerings
of social media platforms.
Monitoring users' engagement with and feedback on
every post.
Analyzing and reporting on the effects of publications.
Maintaining a secure database of all login credentials.
Remaining abreast of changes to all pertinent social
media applications.
Exploring the potential value of social media sites that are
not yet in our repertoire.
Dealing with customer enquiries face to face, over the phone or via email.
Contacting prospective customers and discussing their requirements.
Developing & maintaining successful business relationships with all prospects.
Identifying what customers want.
Developing a full understanding of the business market places.
Planning & implementing marketing activities across all online & offline channels.
Setting up new marking strategies.
Generating sales leads.
Managing customer relationships.
Answer for all potential sales enquiries.
Writing new marketing material & website content.
Making sales calls and handling enquiries from potential customers.
Involved in the online, web and email marketing campaigns.
Analyze and produce reports on data provided by customers.
Coordinating company representation at relevant conferences and exhibitions.