Hamam Embabsha

• Ownership & Initiative: Designed and maintained automated Azure data pipelines across ~100 global
websites, processing 150k+ daily events via REST API integrations with built-in quality checks and GDPR
compliant PII anonymisation.
• Stakeholder Communication: Led a mission-critical Google Analytics to Matomo migration integrating with
HubSpot CRM; achieved 100% data continuity and reduced reporting turnaround by 30% using Microsoft
SQL Server.
• Analytical Thinking: Built 8+ Power BI dashboards providing B2B sales and web engagement insights to
stakeholders across Marketing, Legal, and Engineering teams.
• Adaptability: Deployed zero-downtime custom JavaScript tracking frameworks via Jenkins CI/CD pipelines
using Groovy scripting; applied Terraform concepts for environment mirroring and reproducibility.
• Problem-Solving: Performed root-cause analysis on production tracking failures and IP networking errors;
wrote T-SQL and PL-SQL fixes that measurably improved data accuracy across the platform.
• Cross-functional Collaboration: Managed a third-party analytics vendor end-to-end defined technical
scope, prioritised deliverables in Asana, and coordinated cross-functional reviews with Legal and Privacy
teams.