Hamda Baker

• Developed and created a retail concept specifically targeting the Gen-Z consumer, including enhancing customer experience with a focus on clean beauty brands for both online and offline platforms with a focus on emerging trends that would ensure an omni experience that would be relevant to the target consumer
• Developing and implementing the overall business strategy of the division, including marketing, PR and communications
• Maintaining and developing brand relationships, with a focus on clean beauty brands.
• Introduced 32 brands to the region on an exclusive distribution
• Deliver brand strategy in alignment with the brand principals, senior management and buying team
• Buying selections and product mix and strategy for all brands
• Establishing the distribution arm of the division, ensuring correct placement of the brands within the region, opened 60 retail doors and online platforms
• Set, manage and review KPIs for all the brand partners and wholesale teams
• Expanding the divisions operations into external markets, with a focus on the GCC
• Responsible for the profit and loss of the division, as well as ensuring minimal ageing of stock and sufficient future cover based on the set target plan
• Created and sourced management structure
• Generation of marketing strategy through trade and marketing calendars, events, and popups for distribution partners
• Launched SOP manual and brand structure