Business Development Manager Modern Trade Channel -KSA
National Food company - Americana Cake
Total years of experience :9 years, 2 Months
Develop the MT business plan to maximize sales, distribution, coverage and visibility across the channel.
• Responsible for the efficient execution of the approved MT business plan.
• Review and update the guidelines for signing contracts and propose means to enhance negotiation to maximize the ROI in the MT.
• Lead all key account contract negotiations within the MT channel.
• Support all MT Sales Unit Managers & Supervisors of Distributor to prepare effective presentations to improve their negotiation power with Key Accounts.
• Maintains updated information & data base on the Channel development.
• Maintain close monitor on the field execution and identify opportunities to maximize visibility and sales of the MT channel.
• Ensures that product range visibility is maximized at all times while highlighting extra visibility opportunities to be implemented with the Category management Team.
• Lead, manage and coach the MT sales team to meet assigned objectives and KPIs.
• Responsible to deliver the budgeted Bottom line of the MT channel.
• Responsible to operate within the limits of assigned budget.
• Maintain close coordination with the Marketing team to ensure the proper execution of category support calendars and directives/objectives.
• Maintain timely update for the CSM (country Sales Manager) on the business development plan progress and the MT channel in general.
• Ensure that the sales fundamentals are properly executed across the channel.
• Develop the budget requested for listing and opening fees, rentals and promo budget and coordinate closely with the CSM to attain final approval.
• Plan the sales targets per outlet per month and submit for CSM for approval.