Section Manager - Budgeting & Reporting
Burque Corporation (Pvt.) Ltd. - Group of Companies
Total years of experience :15 years, 9 Months
I led budgeting & reporting function of the Group with a team of 4 senior professionals managing overall statutory and management reporting, budgeting, audits and corporate finance related activities of the companies.
Achievements / Responsibilities
− Initiated Group Reporting Pack to give panoramic view of 15+ businesses contributing towards consolidated financial performance of the Group against KPIs. It includes achievement against budgets, ratio analysis, working capital deployment review etc.
− Enforced zero based 360-degree budgeting model for the group
− Led SAP S4 Hana FICO Implementation. Modelled hierarchy and population of master data including 20K+ cost centers, fund centers, COA, distribution cycles with development of 20+ reports/dashboards on BI/COPA.
− Conducted business/branch level Operational Performance Reviews with the management.
− Chaired Investment appraisals for strategic as well as operational proposals which finally resulted in onboarding 10 new businesses in a year.
− Achieved reduction of PKR 70M+ per annum in supply chain costs via collaboration with business excellence team on various cost optimization initiatives.
− Designed corporate level “Strategy In Action (SIA)” plan for Pakistan as well Africa business set ups for 5 years; conceptualizing aspirations for the year 2025, prioritizing Must-Win-Battles, setting annual targets and mapping out broad action plans across all functions.
− Reviewed monthly progress against KPI’s locked in SIA with the ManCom members including CEO.
− Led Business Process Re-engineering activity across entire Finance.
− Organized Supply Chain performance reviews with the C-Level management
− Balance sheet reviews and coordinating statutory audits for the entire group.
Reporting to: Group CFO
Burque is an MNC with operations across in 3 countries. This group the leading FMCG distributor in Pakistan with over PKR 80B topline while holding a clientele including Nestle, Unilever, Shell, GSK, Shan, LÓreal, SC Johnsons etc.
I lead 3 sub-functions of the organization with 18 members: Credit control team, Claims management team and Schemes teams.
Achievements / Responsibilities
− Introduced credit policy for the group after risk-based profiling of businesses.
− Upgraded authority matrix for the organization including commercial and supply chain operations.
− Accomplished paper less claim submission initiative through a customized automated claim portal resulting in 70%+ claim submission going paperless.
− Counseled digitalization of credit management functionality duly integrated with ERP.
− Brought down receivables against claims by 30% in few months.
− Controlled customer risk management proposing credit terms based on risk-based profiling.
− Planned exception focused credit reviews with the management.
− Supervised onboarding / discontinuation of businesses from master data and credit terms perspective.
− Strengthening budgetary controls over trade spend/schemes.
− Connecting with business partners and commercial teams for minimizing outstanding receivables against claims.
Reporting to: Group CFO
Al Shaheer, being a public listed company, is the Pakistan’s leading meat exporter and retailer with retail brands including Meat One, Khas Meat and Chef One.
I was selected by the C-level management in his secretariat's Strategic Finance wing for Chef One
Achievements / Responsibilities
− Orchestrated a comprehensive 5 years’ business and financial strategy to set up frozen processed food brand "Chef One". This included a devising a business model with project milestones and timelines, integrating marketing strategy, forecasting monthly cashflows, pay-back period, break even analysis, national and international coverage, DCF and NPV of the project and conducting investment appraisal.
− Devised distribution model for Chef One’s pan-Pakistan coverage in line with aforementioned strategic plan.
− As a business finance partner led cross-functional planning for Chef One amongst teams assuring all the operational decisions are synched with the approved commercial plan
− As a ManCom member, partnered in the SKUs’ finalization and development phase including products sampling, reviewing margins, pricing and costing along with raw material sourcing decisions.
− Presented quarterly business updates and future outlooks to the Board and its Strategy Committee.
Reporting to: CEO & Deputy CEO
Served in the finance leading multiple on-going projects along with the reporting and budgeting teams.
Achievements / Responsibilities
− Spearheaded IPO of the company from finance side which included finalizing investment proposal and underwriting arrangements with financial advisors, coordinating due diligence of the well devised financial model and the special audit conducted by the big4 audit firm.
− Designed a 5 years’ business strategy for the organization.
− Presented Annual Plan for the group to the Board of Directors, formulating departmental KPI for the ManCom and then conducting monthly reviews with the CEO and the Board.
− Successfully secured a private placement deal of PKR 500 million for the company before its IPO.
− Launched monthly reporting pack for CEO and business heads covering performance review, highlighting exceptions and aligning counter actions required.
− Initiated daily morning bulletin including performance against sales KPIs, run rate required, exceptions report, product mix, footfall and basket size analysis, organic growth etc.
− Functional Lead for implementation of ERP representing Finance in the steering committee.
− Effected persistent restructuring of the company including journey of change in the status of the organization from two small firms to a PKR 7B public listed entity with 3 successful brands
− Led cattle fattening project of the company securing 90M aid from UNFAO
− Got two exceptional promotions in less than 3 years.
Reporting to: Group CFO
Intensive experience with Big4 audit firm KPMG (Pakistan), has honed my leadership, team management, planning and communication skills set, while augmenting my ability to take initiative and work with a diverse set of people. I led multiple audit engagements as well as group reporting assignments of various corporate entities across multiple sectors in accordance with ISA's and in compliance with IFRS and local laws.
Some of the industries in my portfolio include:
− Manufacturing
− Service
− Banking
− Assets management companies
− Mutual funds
− Textile industries
− Logistics
Equivalency from HEC Pakistan based on ACCA membership
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