Hammad Fayyaz

Led a team of 10-15 sales reps, driving 110-120%
quota attainment through coaching and
performance management.
Built structured sales playbooks and
standardized best practices, increasing
efficiency and conversion rates.
Identified and developed high-potential talent
for promotions into roles such as Key Account
Manager and Team Lead.
Implemented CRM automation to streamline
workflows, enabling focus on high-value client
engagement.

Implement and maintain a disciplined,
structured follow-up process to advance
opportunities and break through indecision.
Built strong pipelines using tools and value
selling. (75% more outreach and meetings
booked)
Delivered suggestive selling demos and
overcame objections with data-backed insights.
Proactively manage key client relationships post
sale to ensure high satisfaction, drive adoption,
and identify upsell/cross-sell opportunities.
Champion customer success internally by
relaying feedback to product and marketing
teams to refine offerings and experience.

Spearheaded multiple successful sales
campaigns, driving consistent revenue and
customer base growth.
Closed high-value deals by identifying
opportunities, negotiating terms, and finalizing
contracts.
Reduced churn rate through proactive
retention strategies and rapid client issue
resolution.
Tracked KPIs (conversion rates, CAC, retention)
to optimize strategy and performance.
Executed A/B tests, referral programs, and viral
loops to boost acquisition and engagement.
Collaborated with ClassPass, SportsHub, and
wellness studios to implement targeted growth
initiatives.

▪ Spearheaded multiple successful sales campaigns, driving revenue and customer base growth.
▪ Embedded Kaizen principles to drive ongoing process improvement within the sales cycle.
▪ Closed high-value deals through opportunity identification, negotiation, and contract execution.
▪ Conducted lead qualification, trial sessions, and proposal development to support pre-sales efforts.
▪ Delivered after-sales support to ensure client satisfaction and retention.
▪ Build strong client relationships through regular follow-ups and quality checks.
▪ Reduced churn via proactive retention strategies and rapid issue resolution.
▪ Defined sales territories and pricing strategies to boost revenue.
▪ Led seamless onboarding of new clients by coordinating with internal teams.
▪ Introduced loyalty programs and referral incentives to increase repeat business.
▪ Utilized Zapier and Zoho CRM for efficient lead management and personalized outreach.
▪ Launched a WhatsApp video campaign to re-engage and recover lapsed clients.
▪ Collaborated with marketing teams to align sales efforts with promotional campaigns.
▪ Leveraged LinkedIn, Instagram, and Facebook for lead generation and brand visibility.
▪ Conducted market research to identify trends, customer needs, and competitive positioning.
▪ Resolved work-related conflicts to maintain team cohesion and ensure operational continuity.
▪ Optimized sales funnels to improve conversion rates and reduce sales cycle time.
▪ Tracked KPIs (conversion rates, CAC, retention) to inform strategy.
▪ Executed A/B tests, referral programs, and viral loops to drive acquisition and retention.
▪ Applied a science-backed HIT fitness concept to achieve scalable, client-centric growth.
▪ Established a ratings and reviews system and collected testimonials to boost credibility.
▪ Partnered with ClassPass, SportsHub, and fitness/wellness studios to implement targeted growth hacks.

▪ Led a high-performing team of 10-15 sales representatives, driving them to exceed individual and collective sales targets through structured coaching and performance management.
▪ Embedded Kaizen continuous improvement principles within the sales team, encouraging iterative refinements in processes and techniques.
▪ Conducted weekly sales meetings to review KPIs, pipeline health, and roadblocks—fostering a culture of transparency and accountability.
▪ Established clear sales processes and playbooks to standardize best practices across the team, improving efficiency and conversion rates.
▪ Set quarterly and annual sales targets for the team, breaking them down into actionable weekly and monthly goals.
▪ Achieved consistent overperformance of team targets (i.e., 110-120% of quota) through motivational incentives and gamification strategies.
▪ Introduced role-playing exercises and peer-to-peer coaching to refine objection-handling and closing techniques.
▪ Launched a “Best Practice Sharing” initiative, where top performers documented and shared successful strategies with the team.
▪ Identified high-potential team members for promotions or specialized roles (e.g., Key Account Managers, Team Leads).
▪ Implemented a structured feedback system (weekly 1:1s, quarterly reviews) to align personal growth with business goals.
▪ Leveraged CRM automation to reduce administrative workload, enabling reps to focus on high-value selling activities.
▪ Maintained high team retention by fostering a performance-driven culture with low turnover.

Drove market expansion across EMEA, MENA,
US, and APAC through targeted sales strategies.
Built strong pipelines using LinkedIn Sales
Navigator, CRM tools, and social selling. (25%
more outreach)
Delivered value-driven demos and overcame
objections with data-backed insights.
Consistently exceeded sales targets and KPIs in
revenue and client acquisition.
Delivered tailored product presentations and
demos to showcase value propositions.
Addressed client objections using data-driven
insights and customized solutions.
Prepared RFPs, proposals, and contracts to
accelerate deal closures.
Tracked campaign ROI and optimized
strategies based on performance analytics.

▪ Developed and executed comprehensive business development strategies to penetrate new markets and increase market share across EMEA, MENA, US, and APAC.
▪ Conducted market research and competitive analysis to identify emerging trends, customer pain points, and growth opportunities.
▪ Established key partnerships with clients and industry stakeholders to enhance business reach.
▪ Utilized LinkedIn Sales Navigator, CRM tools, and social selling techniques to engage high-potential leads.
▪ Conducted cold outreach via email, calls, and social media to build a strong sales pipeline.
▪ Implemented lead scoring mechanisms to prioritize high-value prospects.
▪ Delivered tailored product presentations and demos to showcase value propositions.
▪ Addressed client objections using data-driven insights and customized solutions.
▪ Prepared RFPs, proposals, and contracts to accelerate deal closures.
▪ Led contract negotiations, ensuring favorable terms while maintaining profitability.
▪ Secured long-term agreements with key clients, contributing to recurring revenue.
▪ Achieved and exceeded quarterly and annual sales targets, including KPIs tied to revenue growth and acquisition.
▪ Managed after-sales support, resolving issues promptly to strengthen retention.
▪ Built strong, long-term relationships with decision-makers through account planning.
▪ Reduced customer churn through proactive engagement and satisfaction monitoring.
▪ Tracked campaign ROI and optimized strategies based on performance analytics.
▪ Leveraged Apollo, Bullhorn, Salesforce, HubSpot, and Pipedrive to track leads, manage pipelines, and forecast sales.
▪ Automated follow-ups and reminders to ensure timely client engagement.
▪ Analyzed sales funnel metrics to identify bottlenecks and improve conversion rates.
▪ Trained and mentored junior sales teams on best practices in prospecting, negotiation, and closing.