Hammam Mahmoud

Key Highlights:
 Played a pivotal role in signing a number of distribution rights contracts with content providers.
 Efficiently expanded regional footprint reaching Tunisia, Morocco, UAE, Maldives and Yemen.

Key Responsibilities:
 Designing and implementing company’s strategic and tactical plans in an effective and proficient manner for seamless functioning of activities leading to optimal growth chart of the organization.
 Researching investment opportunities and conceptualizing business development ventures to draw out complete business roll out plans in view of procedural constraints /requirements and resultant financial viability in terms of overheads and principal lock in period.
 Spearheading an array of strategic and daily operational facets of the company to consistently chart out short and long term strategic goals and objectives with corresponding milestones.
 Actively involved in marketing segmentation, targeting and positioning resulting in increased revenue and business growth.
 Directing a team of highly qualified professionals in planning, organizing, directing, controlling and evaluating the company's operations, consistent with overall goals and objectives of the organization.
 Defined, developed and reviewed marketing mix, with a view to ensure adequate penetration, market share, growth and performance.
 Assuming responsibility for structuring strategic alliances in close coordination with distribution channels to ensure smooth functioning of the operation in an efficient and effective manner.
 Designing strategic plans and facilitating operational decisions to increase profitability, monitoring cost and expenditures to avoid cost overruns and ensuring the same is in line with the business plan.
 Stayed attuned with competitor initiatives and market trends to formulate long and short term marketing strategies for enhancing organizational revenues.

Key Highlights:
 Increased fixed line market share by 10% to reach 77% from 2009 to 2011
 Signed 5 channels exclusively to advertise Telemedia’s Interactive Voice Response (IVR) services, giving sales department better leverage to attract diverse customers in line with the company’s strategic position.
 Won for the first time the Thanaweya Amma fixed VAS bid exclusively in 2010 resulting in a 122% ROI
 Signed for the first time the University Results Value Added Service Contract for 3 years, increasing the total revenues by approx. 15%
 Assisted management with organization restructures to cope with pressing market challenges and prospects in the VAS market

Key Responsibilities:
 Performed Market research and identified market opportunities
 Developed the overall strategic marketing plan, identifying the key market segments, targets and positions
 Developed the tactical marketing mix
 Supervised the implementation of both the strategic and tactical plans
 Evaluated results and revised or improved strategic and tactical plans
 Developed partnership with mobile VAS companies by agreeing on win-win scenarios
 Signed media and content contracts to achieve horizontal and vertical expansion
 Accountable for media relations, customer relation, service launches, advertising, sales collateral and profit maximization

Key Highlights:
 Coordinated with a mobile VAS Provider in Egypt, ARPU+, to acquire VAS rights to 4 TV programs worth EGP 3M from Sout AL Qahira resulting in a ROI of approx. 31%
 Assisted in acquiring the Call Tone Aggregation contract with Etisalat Egypt that increased Average Revenue Per Year by 10%
 In 2007, successfully regained control of the Saudi office after outsourcing its operation to a separate entity.
 Expanded the regional footprint to cover Syria, Jordan and Kuwait

Key Responsibilities:
 Compiled, maintained and updated all short codes owned by Telemedia in Egypt or KSA, or owned by other third parties whether in Egypt all abroad.
 Built strategic alliances with key mobile VAS providers in Egypt to improve our advertising exposure in the Egyptian market and to ensure short code availability
 Coordinated mobile VAS Providers services launch on Telemedia owned channels with Media Department

Key Highlights:
 Successfully launched numerous high profit IVR service, coordinating the operation services with various departments (technical, production and finance) and/or advertising agencies to deliver powerful messages
 Improved NRP contract terms by adding SMS rights resulting in a 7% increase in profit

Key Responsibilities:
 Managed a number of key accounts, such as Mazzika and IVoice, coordinating all operation activities with the various departments to guarantee the prompt launch of services.
 Developed new IVR services by conducing face-to-face sales meetings with walk-in clients or existing clients to verify existing prospects, or by thinking up new ideas.
 Managed the relationship with several media channels (radio and TV), upholding contract terms and ensuring contract profitability.
 Delivered High-Quality ads whether through in-house production or by working with advertising agencies Managed the company’s numbering plan with Telecom Egypt following agreed upon standard operating procedures

Key Highlights:
 In 2004, lead the technical team that setup the new KSA office, coordinating with various departments Saudi Telecom and completing the project in less than 3 weeks (versus our initial estimate of 3 months).
 Integrated and Maintained Speech Recognition Module based on Sakhr Speech Technologies and using Sakhr SDKs
 Built an Arabic/English email reader relying on both Sakhr Text to speech technology and Microsoft's Text to speech SDK

Key Responsibilities:
 Designed and implemented IVR voice application on existing system architecture
 Implemented support software complementing existing voice applications
 Setup, maintained, integrated and upgraded hardware systems