Founder/Senior Marketing Manager
SonicBoom Studios
Total years of experience :21 years, 11 Months
Key Highlights:
Played a pivotal role in signing a number of distribution rights contracts with content providers.
Efficiently expanded regional footprint reaching Tunisia, Morocco, UAE, Maldives and Yemen.
Key Responsibilities:
Designing and implementing company’s strategic and tactical plans in an effective and proficient manner for seamless functioning of activities leading to optimal growth chart of the organization.
Researching investment opportunities and conceptualizing business development ventures to draw out complete business roll out plans in view of procedural constraints /requirements and resultant financial viability in terms of overheads and principal lock in period.
Spearheading an array of strategic and daily operational facets of the company to consistently chart out short and long term strategic goals and objectives with corresponding milestones.
Actively involved in marketing segmentation, targeting and positioning resulting in increased revenue and business growth.
Directing a team of highly qualified professionals in planning, organizing, directing, controlling and evaluating the company's operations, consistent with overall goals and objectives of the organization.
Defined, developed and reviewed marketing mix, with a view to ensure adequate penetration, market share, growth and performance.
Assuming responsibility for structuring strategic alliances in close coordination with distribution channels to ensure smooth functioning of the operation in an efficient and effective manner.
Designing strategic plans and facilitating operational decisions to increase profitability, monitoring cost and expenditures to avoid cost overruns and ensuring the same is in line with the business plan.
Stayed attuned with competitor initiatives and market trends to formulate long and short term marketing strategies for enhancing organizational revenues.
Key Highlights:
Increased fixed line market share by 10% to reach 77% from 2009 to 2011
Signed 5 channels exclusively to advertise Telemedia’s Interactive Voice Response (IVR) services, giving sales department better leverage to attract diverse customers in line with the company’s strategic position.
Won for the first time the Thanaweya Amma fixed VAS bid exclusively in 2010 resulting in a 122% ROI
Signed for the first time the University Results Value Added Service Contract for 3 years, increasing the total revenues by approx. 15%
Assisted management with organization restructures to cope with pressing market challenges and prospects in the VAS market
Key Responsibilities:
Performed Market research and identified market opportunities
Developed the overall strategic marketing plan, identifying the key market segments, targets and positions
Developed the tactical marketing mix
Supervised the implementation of both the strategic and tactical plans
Evaluated results and revised or improved strategic and tactical plans
Developed partnership with mobile VAS companies by agreeing on win-win scenarios
Signed media and content contracts to achieve horizontal and vertical expansion
Accountable for media relations, customer relation, service launches, advertising, sales collateral and profit maximization
Key Highlights:
Coordinated with a mobile VAS Provider in Egypt, ARPU+, to acquire VAS rights to 4 TV programs worth EGP 3M from Sout AL Qahira resulting in a ROI of approx. 31%
Assisted in acquiring the Call Tone Aggregation contract with Etisalat Egypt that increased Average Revenue Per Year by 10%
In 2007, successfully regained control of the Saudi office after outsourcing its operation to a separate entity.
Expanded the regional footprint to cover Syria, Jordan and Kuwait
Key Responsibilities:
Compiled, maintained and updated all short codes owned by Telemedia in Egypt or KSA, or owned by other third parties whether in Egypt all abroad.
Built strategic alliances with key mobile VAS providers in Egypt to improve our advertising exposure in the Egyptian market and to ensure short code availability
Coordinated mobile VAS Providers services launch on Telemedia owned channels with Media Department
Key Highlights:
Successfully launched numerous high profit IVR service, coordinating the operation services with various departments (technical, production and finance) and/or advertising agencies to deliver powerful messages
Improved NRP contract terms by adding SMS rights resulting in a 7% increase in profit
Key Responsibilities:
Managed a number of key accounts, such as Mazzika and IVoice, coordinating all operation activities with the various departments to guarantee the prompt launch of services.
Developed new IVR services by conducing face-to-face sales meetings with walk-in clients or existing clients to verify existing prospects, or by thinking up new ideas.
Managed the relationship with several media channels (radio and TV), upholding contract terms and ensuring contract profitability.
Delivered High-Quality ads whether through in-house production or by working with advertising agencies Managed the company’s numbering plan with Telecom Egypt following agreed upon standard operating procedures
Key Highlights:
In 2004, lead the technical team that setup the new KSA office, coordinating with various departments Saudi Telecom and completing the project in less than 3 weeks (versus our initial estimate of 3 months).
Integrated and Maintained Speech Recognition Module based on Sakhr Speech Technologies and using Sakhr SDKs
Built an Arabic/English email reader relying on both Sakhr Text to speech technology and Microsoft's Text to speech SDK
Key Responsibilities:
Designed and implemented IVR voice application on existing system architecture
Implemented support software complementing existing voice applications
Setup, maintained, integrated and upgraded hardware systems
