Blog Content Manager
Zones LLC
Total years of experience :2 years, 5 Months
• Planning content strategy and content calendars for the blog.
• Publishing blogs on HubSpot
• Presenting ideas and projects to stakeholders.
• Training and upskilling new writers in the companys style and format.
• Identifying new markets and avenues for the blog to focus on.
• Performing quality assurance checks on various aspects of the site.
• Maintain monthly, quarterly, and annual reporting communication sharing performance ROI, goals, learning, and actionable recommendations with marketing, sales, and executive teams.
• Drive external awareness through frequent, consistent, compelling communications, including product launches, events, and campaigns.
Developed and implemented advanced social media strategies to enhance brand presence and engagement across multiple platforms, resulting in a 40% increase in follower growth. Managed and mentored a team of social media specialists, ensuring the creation and delivery of high-quality content that aligns with the brands voice and objectives. Collaborated with marketing, PR, and creative teams to coordinate campaigns and ensure consistent messaging across all digital channels. Monitored and analyzed social media metrics, using insights to drive continuous improvement and optimization of social media initiatives.
Developed and executed social media campaigns to boost engagement and grow the online community. Monitored and responded to community interactions, fostering a positive and active user base. Analyzed social media metrics to refine strategies and improve overall performance.