Hamza Smadi

• Defined and executed regional ESS technical strategy, driving ~ 1.1 GWh cumulative project awards across GCC and
Africa markets
• Built and led MENA technical team from scratch (5 months), establishing market entry framework and cross
functional collaboration protocols
• Collaborated with HQ R&D and product teams to adapt and launch SunTera & SunGiga V1.0-V3.0 product lines for
regional requirements
• Led solution bidding, authored technical proposals, presented at client technical defenses, and supported commercial
negotiations
• Conducted energy modeling and techno-commercial optimization using Python/Pyomo for hybrid PV+ESS systems
to maximize project ROI
• Authored white papers on Virtual Synchronous Generator (VSG), Virtual Frequency (VF), and Power Quality (PQ)
modes in ESS applications
• Supported product pre-qualification with major developers (Masdar, ONEE, ACWA Power, EDF, TotalEnergies,
DEWA, SEC)
• Oversaw technical execution during project implementation, resolving design/integration challenges and ensuring
grid compliance

Tenders confirmation, Design administration, Project Management and Technical Advising, Scheduling and Time Planning, Business Development, Business Relations, Projects Coordinator.

• Acted as regional technical lead for PV & ESS bids, contributing to 180 MWh ESS and 1.2 GW PV project awards
• Led technical design for microgrids (2-40 MWh) and hybrid PV+ESS plants using Homer Pro, PVSyst, and custom
Python models
• Conducted competitor and market analysis, informing product roadmap development and strengthening regional
market positioning
• Trained client engineering teams and supported end-to-end project lifecycle from pre-sales through commissioning
• Performed techno-economic analysis using LCOE optimization and sizing models (Python/Pyomo) for renewable
heavy scenarios

• Drove techno-economic design and delivery for solar & ESS projects across Jordan, UAE, Iraq, and KSA
• Executed pilot demonstration projects for governmental catering entity and Digital Labels factory (hybrid PV+ESS
systems)
• Improved company turnover by 39% YoY (year one) and 22% YoY (year two) via cost optimization and process
redesign
• Pioneered introduction of Vanadium Flow Batteries (Cube Inc., Austria) in Jordan and MENA region
• Secured DEWA projects by aligning multi-country resources with local compliance and technical requirements
• Conducted energy modeling using renewables.ninja and PVGIS datasets for solar resource assessment and system
sizing

• Pioneered PV & ESS market entry strategy in KSA, conducting regulatory analysis and stakeholder engagement
• Redirected business plan to integrate off-grid solutions, minimizing investor risks through techno-commercial
feasibility studies
• Pre-qualified products with government bodies and established distribution partnerships with international
suppliers

• Delivered >20 MWp PV capacity across Jordan, managing technical team and vendor negotiations
• Introduced simulation platforms (PVSyst, BlueSol), enhancing engineering accuracy and documentation quality
• Negotiated vendor partnerships, reducing project costs and improving profit margins

Design and Simulation via PV SOl, PVSYST and Sketch up.
Site Engineer for installation of PV Systems.
Protection Design for DC and AC systems.
Sales Engineer with various international companies world wide.

Transformers, Power Systems, Cables, Protection, PLC, Electrical Installation, Power Demand...