Hamza Yaseen

• Built a direct-to-consumer fashion business from launch to 500+ fulfilled orders across four international markets, owning
the full cycle from acquisition to repeat purchase.
• Recruited, trained, and led a 20+ member commission-based sales team through a structured pipeline (Targeter, Opener,
Closer, Fulfiller), holding each member to individual revenue targets.
• Planned and managed Meta and TikTok advertising campaigns end to end — budgeting, creative testing, and optimization
— scaling the winners and cutting the losers.
• Built and ran a Shopify storefront end to end: product listings, catalog, pricing, checkout, and conversion optimization.
• Sourced products directly from China (Alibaba, 1688.com, CJDropshipping) including Guangzhou supplier visits,
negotiating pricing and fulfillment terms to protect margins.
• Managed end-to-end fulfillment and tracked performance across sales, ad, and store KPIs to guide decisions.
• Adapted sales and marketing messaging to US, UK, UAE, and Australian buyers and their market expectations.

• Performed keyword research, on-page optimization, and SEO audits, building a foundation in organic traffic and
search-driven growth.