Marketing & Sales Manager/Retail/Shopping centers/ Malls/ Hypermarkets/B2B,B2C
Aswaq Holding Company
Total years of experience :21 years, 8 Months
Reporting; GM
Reporting; Marketing Plan, Marketing Campaign, Specialty leasing Report, Online retail sales.
Achievements.
• Corporate campaign (Re-launch campaign) e-catalog, Booklets, Brochures, website, logo, new identity (Face lifting)
• Launching an online and offline integrated marketing campaign (IMC) in three faces, the first is an Image-Line campaign for 3 months, the second is a Tactical, Hard Sale Ad. For 2 months, and the third one is the maintenance campaign.
• Successfully increased retail mall traffic by 30%, by creating and developing an omnichannel retail strategy.
• Setting a schedule of promotional tactics throughout the year with a budget of 10% from total income that succeeded in achieving 200 MRS.
• Achieving Success in marketing and operating the mall from 10% to 80%, so that within a year it became one of the largest shopping C. in the North that includes Carrefour, SACO, Vox, Home Box, Adidas, Skechers, City Max, Omega, Swiss Corner and other international names.
• Achieving the mall's goals with VOX cinema, Apparel Group ( Polo club, Calvin Klein, R&B, Tommy Hilfiger), Landmark (City Max, Home Box, Splash, Centrepoint) & Twenty Four by providing all the requirements & specifications for entering and concluding an agreement with them.
• launching of the first online sales specialized in the mall, which achieved sales of 22% of total sales and helped the companies in the mall to survive.
Key Responsible.
•Managing all the marketing activities Online, Offline, ATL, BTL.
•Creating the periodic (weekly/monthly/campaign based) media plans in coordination with the agency and ensures the proper implementation of all campaigns.
•Responsible for developing Omnichannel Retail strategy.
•Developing and sharing the brand guidelines and creative briefs with the agency to ensure consistent adherence to brand positioning and objectives In-charge of the proper execution of category-specific and seasonal marketing campaigns Formulate end to end Marketing, Visibility and Merchandising plans based on and monthly trading & promotional strategies/tactics finalized Category buyers.
•Leading a team on Digital Marketing over multiple channels (Internal & External) covering Website, App and Mobile web, with regards to SEO, SEM, Display, Affiliate, Social media, Email, as well as traditional media, aligned with the needs of the customer to ensure smooth customers journey through the entire funnel starting from Branding and Awareness > Engagement > Acquisition > Retention.
Bring in new approaches, new marketing tools in line with latest industry trends to maximize visibility while optimizing spends.
•Using extensive Analytic tools to Segment customer base to formulate individual strategies for A) Awareness, B) Engagement C) Acquisition D) Retention.
•Identifying and secures new appropriate retail concepts as part of merchandising strategy business development outreach includes cold-calling, internet research, and active social media engagement.
•Negotiating and executing specialty leasing agreements to deliver annual budgets and supports overall.
•Temporary leasing and management of shopping Centre common area, parking areas and retail merchandising units ensuring quality control and alignment with property merchandising plan.
•Providing on-site guidance & local sales support to national media sales partnerships
•Preparing & Implementing leasing strategy
•Shop mix studies, determining the target brands, Retail tenant mix, budgeting.
•Ensuring maximum occupancy and high renewal rate, whilst negotiating and finalizing lease terms.
•Closing deal & negotiations with strategic tenants.
• Reporting; GM
• Reporting; Marketing campaign and promotion tactics, Sales, Omnichannel retail strategy, Online Sales.
• Stores; 500 Stores across KSA - 5 regions.
• Markets: KSA, Riyadh, Jeddah, Dammam, Mekkah, Medina, Burydah, Abha, Jazan, Aljouf.
• Brand; Mandevan, Drowsh, Misuruttii, Calvinclin
Achievements.
• Corporate campaign (Re-launch campaign) e-catalogue, Booklets, Brochures, web site, logo, new identity.
• Launching an online and offline integrated marketing campaign (IMC) in three faces, the first is Image Line campaign for 3 months, the second is Tactical, Hard Sale Ad. For 2 months, and the third one is maintenance campaign.
• GO-TO-MARKET PLAN, Carrying out accurate studies and putting forward three brand names that have achieved great success in the Saudi market.
• Omni-channel retail is a multichannel approach to sales that focus on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store.
• Achieved omnichannel and successes to increase sales 22%
• Series of warehouse sales activities to clear aging stocks, events in 4 regions 3 times in the year, reducing.
aging from 15% to 6%, keeping clearance activities away from the store to limit distress of brand
• Identification of 41 new cities across Saudi Arabia, the population of 50, 000 people or more to be targeted with the new 30, 000 sqm stores, in remote new cities as a part of project 30.
• 7 facelift stores implemented.
• 6 renovations implemented.
• Al Suoraya Stores expansion across the KSA opened 21 stores in 12 months.
• Marketing review of key define target areas, increasing digital spends and reducing printing expenses.
Key responsible.
• Managing all marketing for the company and activities within the marketing department
• Developing the marketing strategy for the company in line with company objectives
• Co-ordinating marketing campaigns with sales activities
• Overseeing the company’s marketing budget
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns.
• Preparing online and print marketing campaigns
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials
• Working closely with design agencies and assisting with new product launches
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Reporting; GM
• Reporting; Marketing campaign and promotion tactics, Sales, Omnichannel retail strategy, Online Sales.
• Stores; 500 Stores across KSA - 5 regions.
• Markets: KSA, Riyadh, Jeddah, Dammam, Mekkah, Medina, Burydah, Abha, Jazan, Aljouf
• Brand; Mandevan, Drowsh, Misuruttii, Calvinclin
Achievements.
• Launching an online and offline integrated marketing campaign (IMC) in three faces, the first is Image Line campaign for 3 months, the second is Tactical, Hard Sale Ad. For 2 months, and the third one is maintenance campaign.
• GO-TO-MARKET PLAN, Carrying out accurate studies and putting forward three brand names that have achieved great success in the Saudi market.
• Omni-channel retail is a multichannel approach to sales that focus on providing seamless customer experience whether the
client is shopping online from a mobile device, a laptop or in a brick-and-mortar store.
• Series of warehouse sales activities to clear ageing stocks, events in 4 regions 3 times in the year, reducing ageing from 9% to 4%, keeping clearance activities away from the store to limit distress of brand
• Marketing review of key define target areas, increasing digital spends and reducing printing expenses.
Key Responsible.
• Set annual marketing & sales plan for the Saudi market, ATL & BTL activities
• Making forecasting for product demand to ensure the sustainability of inventory.
• Analyzing data or insights to determine industry and consumer trends.
• Devising long-term development strategies for product categories
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns.
• Monitor and report on the effectiveness of marketing communications.
• Creating a wide range of different marketing materials
• Working closely with design agencies and assisting with new product launches
• Foster trust relationships with vendors to achieve better pricing and quality of services.
• Liaising with marketing teams to determine competitive pricing and promotional activities of a product category.
Achievements.
• Preparing an integrated marketing plan online and offline.
• Increase the product area on the shelf in the major markets from 40% to 80%
• Achievement of the monthly, quarterly, and semi-annual product promotion, where the brand awareness increased by 75%.
• Achieving an accurate forecast of the volume of demand for the product and sales, and thus coordinating with the production department to meet and cover the demand.
Key Responsible.
• Set annual monthly sales target for Higeen, VAPE, Creme 21, Panadol for Jordan and Iraq market.
• Manage sell-in, thru & out for VAPE, LEMONE, HENKEL, Panadol & Evlincare to reach highest sales results and avoid any shortage from the stock
• Set annual marketing & sales plan for Jordan market, ATL & BTL activities
• Improving in-store display
• Preparing consumer offers & preparing sales promotion
• Handling & arranging dealer incentive
• Coordinate objectives with marketing, creative, and advertising departments
• Drive profitable sales, brand growth and loyalty for several business areas
• Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
• Develop and execute brand management plans.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Develop and implement media planning, buying, and innovation strategies, Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
• Help promote uniformity and consistency of brand.
• Assist in development and refinement of uniform graphic standards and visual brand strategies.
• Set annual sales target for refrigerators, freezers, ovens built in and free stand, washing m., A/C, Led Tv screen, small home appliances for Jordan market based on annual and monthly market - driven sales forecast
• Manage sell-in, thru and out of the company to reach highest sales results and avoid excessive stock or shortage
• Preparing sales promotion & preparing consumer offers
• Set annual marketing plan for Jordan market for HA, including new products introduction ATL, BTL marketing activities.
• Build- up Go- to - Market (GMT) sales & marketing strategies including product, price, place and promotion, sales structure (wholesale, retail, corporate, Hypermarket’s sales)
• Manage regular market research & market visits
• Improving in-store display with HA & RAC marketing team
• Supervising marketing team for annual implementation of marketing calendar
• Training product knowledge for sales force
• Handling and arranging dealer incentive trips to enhance long-term relationships based on set clear sales objectives. ((Cruise ship)) dream trip with Beko
• Performed frequent and effective networking with a variety of business partners and customers
• Designed annual marketing plan along with the sales department, which lists the activities to be done in order to achieve the organizational goals
• Built strong lasting relationships with market players of different kinds, such as colleagues, vendors, constrictors, outsourcing, customers and others
• Managed the production of marketing materials
• Organized roadshows, trade shows, and marketing events
• Made marketing research to implemented brand awareness
• Conducted customer surveys to analyze the demands of the market
• Analyzing products and market prices on a regular basis
• Participated in delivery of approved marketing strategies - contributed to long-term strategies effectively
• Tracked the activities of the company competitors - motivated to gain sustained knowledge of competitor activity.
• Overseeing and developing marketing campaigns.
• Conducting research and analyzing data to identify and define audiences.
• Devising and presenting ideas and strategies.
• Promotional activities.
• Compiling and distributing financial and statistical information.
• Writing and proofreading creative copy.
• Maintaining websites and looking at data analytics.
• Organizing events and product exhibitions.
• Updating databases and using a customer relationship management (CRM) system.
• Coordinating internal marketing and an organization’s culture.
• Monitoring performance
• Managing campaigns on social media.
Four years of university education where we went through the marketing mix and marketing planning and strategies
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