Sales & Business Development Manager
Alsafi Danone
Total years of experience :18 years, 7 Months
Developing and implementing sales strategies of Alsafi Danone Iraq and our distributor to increase the market share.
Develop Products value chain to meet our customers and market needs and increase our profitability.
Functional Management of our distributor sales force in all Iraq / 150 distribution truck / 350 employee.
Set the annual RTM plan and review it quarterly based on the market potentials.
Set the Sales organization development plan to motivate the sales force to achieve the targets and KPIs / incentive scale, monthly contests.
Develop the necessary Regional Sales Management organisation structure and ensure the right calibre of staffing and provide training to meet all job requirements
Nurturing high-level relationships with suppliers and stakeholders.
Monthly field visits to all the regions over Iraq to follow up on the execution of the plans.
Managing large corporate accounts at a national level.
Building and developing strong business plans with new and existing channels.
Developing the trade marketing strategy to increase customer acquisition and retention.
Business forecast of the information related to sales, promotions, competition and market research.
Managing annual budgets and new implementations.
Increasing sales and distribution of new and existing product portfolios
Responsible on 48 Million USD annual turnover
Manage the relationship with Alsafi Danone Distributor in Iraq.
Business forecasting and budgeting.
Follow up the sales achievement by category and set the plans for new products launches.
Analyze market situation and plan Al Safi Danone strategy in Iraq.
Planning Iraq’s strategic direction and setting yearly plan by brand and segment based on Key Business Drivers and category understanding.
Plan and implement the commercial plan and budget.
Set the H&V Plan by region by channel and follow up the execution with the distributor in Iraq.
New channels development.
Applying DANONE's' market controlling system for better in store execution and channels development.
Provide training support to distributor sales team
Design and follow up the brand activation activities
Plan and follow up the sampling activities
Design the social media plans and follow up the daily activities and tracking the results on the social networks.
Marketing Researches
Strategic Marketing Plans
Integrated Marketing Communications
Retail Development
Market insights
Sales Strategies
Integrated marketing communication
Plan the complete 360 communication strategy.
Manage the media plans of clients
Create and maintain the PR and CSR strategies
Social Media Support
Brand activation support
Market Evaluation
Retail intelligence
Merchandising & Sampling
POSM management & installation
Sales strategies & solutions
Territories development and management
Trade offers & promotions
Store audit
Manage the marketing department in association with the Marketing & Sales Director.
Manage the Annual market and consumer researches, our competitors' (SWOT), market size, penetration and CPC (conception per capita).
Analyse the market, set the marketing objectives and the annual operation plan based on market situation, consumer researches, product life cycle and consumer behaviours in the targeted market.
Organize the communication plans over Syria (ATL, BTL & PR).
Set the advertising budget and update it depending on the marketing plan.
Communicate with the media agents (media buying).
Brand Management.
Follow up retail in store execution for better shelf visibility.
Create & manage the trade and consumer promotions.
Supervision on the creative department.
Manage the sampling teams over Syria.
Manage the Public Relations department.
Organize the corporate events and trade gala dinners over Syria.
Manage the merchandising teams over Syria.
Organize Indomie events and exhibitions over Syria.
Measure all the communication mediums over Syria along the year (ATL & BTL).
Manage the web department and update the online social media strategies.
Supervision on the marketing department in association with the Marketing & Sales Manager.
Follow up the annual market and consumer researches.
Follow up the advertising budget and update it depending on the marketing plan.
Follow up the communication plan along the year over Syria.
Follow up the Promo teams over Syria.
Follow up the merchandising teams over Syria.
Follow up all the events and exhibitions over Syria.
Manage the field sales force team / 6 distribution trucks.
Sales forecasting and budgeting
Territories and channels development
Set the RTM plans.
Set the sales targets and cascade it to my team by channel to ensure the achievement by route.
Follow up the trade promotion & offers
Follow up on the gas stations branding project
Working on bridges branding project which included the fixed panels on the traveling high ways in association with the sales manager
Business administration
Business administration
E-commerce