محمد الاسطة حلبي, Sales & Business Development Manager

محمد الاسطة حلبي

Sales & Business Development Manager

Alsafi Danone

البلد
العراق - اربيل
التعليم
بكالوريوس, Business Administration
الخبرات
18 years, 8 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 8 أشهر

Sales & Business Development Manager في Alsafi Danone
  • العراق - اربيل
  • أشغل هذه الوظيفة منذ أكتوبر 2016

 Developing and implementing sales strategies of Alsafi Danone Iraq and our distributor to increase the market share.
 Develop Products value chain to meet our customers and market needs and increase our profitability.
 Functional Management of our distributor sales force in all Iraq / 150 distribution truck / 350 employee.
 Set the annual RTM plan and review it quarterly based on the market potentials.
 Set the Sales organization development plan to motivate the sales force to achieve the targets and KPIs / incentive scale, monthly contests.
 Develop the necessary Regional Sales Management organisation structure and ensure the right calibre of staffing and provide training to meet all job requirements
 Nurturing high-level relationships with suppliers and stakeholders.
 Monthly field visits to all the regions over Iraq to follow up on the execution of the plans.
 Managing large corporate accounts at a national level.
 Building and developing strong business plans with new and existing channels.
 Developing the trade marketing strategy to increase customer acquisition and retention.
 Business forecast of the information related to sales, promotions, competition and market research.
 Managing annual budgets and new implementations.
 Increasing sales and distribution of new and existing product portfolios
 Responsible on 48 Million USD annual turnover

Business Development Manager في Alsafi Danone
  • العراق - اربيل
  • فبراير 2014 إلى أكتوبر 2016

 Manage the relationship with Alsafi Danone Distributor in Iraq.
 Business forecasting and budgeting.
 Follow up the sales achievement by category and set the plans for new products launches.
 Analyze market situation and plan Al Safi Danone strategy in Iraq.
 Planning Iraq’s strategic direction and setting yearly plan by brand and segment based on Key Business Drivers and category understanding.
 Plan and implement the commercial plan and budget.
 Set the H&V Plan by region by channel and follow up the execution with the distributor in Iraq.
 New channels development.
 Applying DANONE's' market controlling system for better in store execution and channels development.
 Provide training support to distributor sales team

Marketing Consultant في Brand Aid
  • العراق - اربيل
  • أكتوبر 2013 إلى فبراير 2014

 Design and follow up the brand activation activities
 Plan and follow up the sampling activities
 Design the social media plans and follow up the daily activities and tracking the results on the social networks.

Commercial Partner في Measti & Levant Partners
  • العراق - اربيل
  • أبريل 2012 إلى أكتوبر 2013

 Marketing Researches
 Strategic Marketing Plans
 Integrated Marketing Communications
 Retail Development
 Market insights
 Sales Strategies

Managing Director في Vanessa
  • سوريا - دمشق
  • أكتوبر 2010 إلى مارس 2012

 Integrated marketing communication
 Plan the complete 360 communication strategy.
 Manage the media plans of clients
 Create and maintain the PR and CSR strategies
 Social Media Support
 Brand activation support

Managing partner في SMS
  • سوريا - دمشق
  • أكتوبر 2010 إلى مارس 2012

 Market Evaluation
 Retail intelligence
 Merchandising & Sampling
 POSM management & installation
 Sales strategies & solutions
 Territories development and management
 Trade offers & promotions
 Store audit

Deputy Marketing Director في Indomie Syria
  • سوريا - دمشق
  • يناير 2008 إلى يونيو 2010

 Manage the marketing department in association with the Marketing & Sales Director.
 Manage the Annual market and consumer researches, our competitors' (SWOT), market size, penetration and CPC (conception per capita).
 Analyse the market, set the marketing objectives and the annual operation plan based on market situation, consumer researches, product life cycle and consumer behaviours in the targeted market.
 Organize the communication plans over Syria (ATL, BTL & PR).
 Set the advertising budget and update it depending on the marketing plan.
 Communicate with the media agents (media buying).
 Brand Management.
 Follow up retail in store execution for better shelf visibility.
 Create & manage the trade and consumer promotions.
 Supervision on the creative department.
 Manage the sampling teams over Syria.
 Manage the Public Relations department.
 Organize the corporate events and trade gala dinners over Syria.
 Manage the merchandising teams over Syria.
 Organize Indomie events and exhibitions over Syria.
 Measure all the communication mediums over Syria along the year (ATL & BTL).
 Manage the web department and update the online social media strategies.

Marketing supervisor في Indomie Syria
  • سوريا - دمشق
  • مارس 2007 إلى ديسمبر 2007

 Supervision on the marketing department in association with the Marketing & Sales Manager.
 Follow up the annual market and consumer researches.
 Follow up the advertising budget and update it depending on the marketing plan.
 Follow up the communication plan along the year over Syria.
 Follow up the Promo teams over Syria.
 Follow up the merchandising teams over Syria.
 Follow up all the events and exhibitions over Syria.

Area Development Supervisor في Joud / Pepsi
  • سوريا - دمشق
  • فبراير 2006 إلى مارس 2007

 Manage the field sales force team / 6 distribution trucks.
 Sales forecasting and budgeting
 Territories and channels development
 Set the RTM plans.
 Set the sales targets and cascade it to my team by channel to ensure the achievement by route.
 Follow up the trade promotion & offers

Sales & Marketing Representative في United Group
  • سوريا - دمشق
  • أغسطس 2004 إلى فبراير 2005

 Follow up on the gas stations branding project
 Working on bridges branding project which included the fixed panels on the traveling high ways in association with the sales manager

الخلفية التعليمية

بكالوريوس, Business Administration
  • في Syrian Virtual University
  • يونيو 2012

Business administration

دبلوم عالي, Business Administration
  • في Syrian Virtual University / Edexcel
  • مايو 2010

Business administration

دبلوم, E commerce Degree
  • في Syrian Virtual University / Edexcel
  • أبريل 2006

E-commerce

Specialties & Skills

Commercial Sales
Sales & Marketing Skills
Business Development
Management
Outlook
PowerPoint
Ms Project

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس

التدريب و الشهادات

Leadership (تدريب)
معهد التدريب:
Franklincovey
تاريخ الدورة:
September 2018
المدة:
36 ساعة
successful management and leadership (تدريب)
معهد التدريب:
Marketing and PR institute
تاريخ الدورة:
February 2005
المدة:
40 ساعة
Effective RTM Plans (تدريب)
معهد التدريب:
Joud / Pepsi
تاريخ الدورة:
May 2006
المدة:
20 ساعة
Workshop in Entrepreneurship (تدريب)
معهد التدريب:
JCI
تاريخ الدورة:
May 2009
المدة:
30 ساعة
Workshop for startup entrepreneurs (تدريب)
معهد التدريب:
Yalla Startup / Beirut , Lebanon
تاريخ الدورة:
October 2010
المدة:
60 ساعة
Training on Danone worldwide system for perfect in store execution (PUMA) (تدريب)
معهد التدريب:
Danone Poland / Warso
تاريخ الدورة:
November 2016
المدة:
40 ساعة