Instructor/ Head of Marketing Committee
Royal Commission of Yanbu
Total years of experience :26 years, 3 Months
Part of the Royal Commission of Yanbu City, established in 2005 by the order of the King of Saudi Arabia with the main objective of providing quality education to the suburban area of Yanbu.
Teach courses of Marketing, Global Business, International Business, Cultural Management, International Strategic Management, Strategic Leadership, and Organizational Leadership to undergraduate students.
The Head of the Marketing Committee and the Partnership Committee, the Chairman of the Students’ Projects Fair, and Advisor of the Human Resources Club.
Manage the day to day activities to include monitoring attendance, assignment progress, individuals and group performance, responding to students’ inquiries, and any other tasks assigned by the Dean.
Compare course progress with its Course Scheduled Deliveries to assure delivery of objectives on time.
Monitor syllabus and curriculum performance to report and suggest improvements and developments.
Supervise and advise four students every term on their internship (CoOp) and work implementation program at different companies and corporations.
Responsible for the annual Students Projects Fair by supervising all students and guiding them to present innovational projects.
Support Student Administration Services by providing necessary documentation and direction of process for students.
Manage the Marketing Department which is responsible for several FMCG brands such like Kiri, la Vache quirit, Rabea Tea, Doux Chicken, Power Horse, X-Tra Juice, Libby’s Juice, Exeter Meat, and more.
Manage 4 brand managers, one event manager, and promotional packaging team.
Guide and direct a sales team of 5 manager, 12 supervisors, 62 sales representatives, and more than 49 merchandisers on daily bases to cover all channels of distributions to include or teams at small groceries and large hypermarkets such like Carrefour, Safeway, Cozmos, C-Town and others.
Responsible for preparing, executing, and monitoring all marketing and strategic plans.
Investigate new business opportunities and present the Company Profile for new potential business partners.
Responsible for all products pricing, pricing evaluation, and pricing restructure to achieve desired profitability and market positioning.
Plan, execute, and monitor marketing calendar and activities according to strategic segmentation goals and targets.
Responsible for evaluating brands performance in a periodical basis.
Budgeting, forecasting, and monitoring marketing financial activities.
Communicate with public relation agencies, news papers, media, and the community.
Represent the company in meetings, interviews, and trade shows.
A three years expatriate’s contract in the most powerful governmental institute in the Arab golf. The main responsibility was to change traveling behaviors of individuals through extensive marketing activities.
Managed and directed all PR and communication related tasks of the department.
Responsible for all researches and surveys needed for the department
Investigated current policies and standards to propose establishing new policies or developing current ones with higher standards.
Prepared feasibility studies as needed and presented their outcome to the Board of Directors
Investigated current situation of the industry and prepare monthly report contains SWOT analysis, Pros & Cons report, Proposed Option, and Implementation Plan
Built, organized, and executed promotional campaigns and activities
Organized and participated in the restructuring process of several departments within the Organization to include writing job descriptions and rules and responsibilities.
Defined business process, KPI’s, and organizational structures for any newly established or re-structured department.
Managed $250 million annual retail stores sales and trade marketing activities by managing a territory of four counties in Florida (Palm Beach County, Martin County, Indian River County, and St. Lucie County). Stores include Publix, Winn-Dixie, Albertson, and independent stores.
Organized and executed corporate promotional campaigns and events by applying Headquarter direction and guidance on the field. In return, communicated events feedback with recommendations to improve performance.
Communicated account specific promotions outcomes to account managers and provided them with feedback including suggestions and recommendations.
Implemented and coordinated all trade marketing activities within my territory by applying Company’s marketing roles and strategies.
Supervised 8 sales representatives, 112 merchandisers, and brokers and contractors and trained them in merchandizing stores in my territory.
Called on client District Managers in a regular basis to develop promotional plans including FSI, selling campaigns, and product demonstration events.
Represented the Company at meetings with different client key personnel. My presentations were supported with IRI data to secure promotional activities and to help clients making a Win-Win purchasing decisions.
Supervised merchandizing stores in a regular basis to increase shelf share and distribution and to secure new products placement.
Monitored inventory level and resolved its issues in customer’s warehouses.
Created sale materials to support and increase sales.
Managed the wholesale and retail sales activities of the company in South Florida. The company was selling natural beauty products such like face and body masks, mineral bath foams, mineral soaps, natural crèmes, etc.
Presented company’s products to buyers of natural beauty product stores such as buyers of Bed Bath & Beyond, Bath and Body Work, and spas purchasing managers.
Created promotional activities and campaigns with customers to increase sales and product awareness.
Represented the company in trade shows in different states.
Hired and supervised up to four sales representatives and provided them with the needed feedback and tools to achieve objectives.
Opened new accounts in Jamaica, Puerto Rico and Venezuela and travel abroad to open new supply lines and select new products from Morocco, Holland, and the Middle East.
Research Areas: Impact of Cross-Cultural Differences, Characteristics, Training, and Task Complexity on success of Expatriates in Arab Markets. Cumulative GPA: 3.66 Doctorate level courses taken are: - Research Process and Critique - Writing for Research - Leading & Managing Innovation and Technology - Research Design - 21st Century Enterprise - Critical Analysis of Literature - Corporate Entrepreneurship - Quantitative /Qualitative Methods of Research - Organizational Governance - Organizations Ethics and Performance - Leadership Theory and Research - Sustainable Organizational Practices - Leadership in Public Administration Environments - Organizational Behavior and Culture Theory and Research - Leadership for Organizations in Crisis - Reputation Management - Managing for Financial Accountability & Performance - Strategic Planning - Project Management and Leadership - Marketing Theory and Research - SPSS Application
Cumulative GPA: 3.33, Major GPA: 3.33 Courses taken in the MBA program include: - Managing For Organizational Effectiveness - Managing For Financial Performance - Marketing Management in Global Economy - Special Topics in International Business - Leadership & Management in Global Economy - International Marketing - Managing Technology for Organizational Transformation - Integrated Marketing Communication - Operation Management - Special Topics in Marketing - International Trade & Investment - Strategic Management Seminar - Managing For Financial Accounting
