Hamzeh Hamdi Abu Taleb

Senior Digital Marketing Manager is responsible for running, monitoring and analysing
digital marketing campaigns, across all digital marketing channels such as Google Ads,
Bing, Facebook, etc. ensuring the maximum quality versus investment. Also it is very
important to keep a close eye on ROAS, ROI, CPC, CPL, CPM and CTR making sure
that they are competitive along each ad category/ network. As SEM it is crucial to
monitor leads’ cost maintaining efficient CPL that will have positive impact when
assigning leads to the best buyer achieving the best payout possible at a very affective
and efficient price.
Main Duties:
• Developing and executing effective digital marketing campaigns across multiple
channels.
• Leading and executing content and demand generation strategies for a leading Identity
and Access Management service, resulting in increased brand awareness and web
conversions.
• Executing marketing plan to deliver demand generation and brand awareness
campaigns.
• Developing and optimizing campaigns across website, blog, and social media
channels.
• Creating and delivering valuable content to prospects and customers, resulting in
increased engagement and lead generation.
• Monitoring and optimizing campaign performance to maximize success and ROI.
• Staying abreast of industry trends and emerging technologies to drive innovation in
digital marketing initiatives.
• Planned and executed pay per click (PPC) strategy on platforms like Google Ads,
Bing, youtube, facebook ads, LinkedIn and Twitter/X advertising for the Services and
consumer acquisition

• Guided multi-channel digital acquisition strategies across Google, Meta, LinkedIn, and
social media platforms, maximising ROAS and reducing CPL across multiple verticals,
such as legal firms, mass torts, auto warranty, etc.
• Managed $2M+ annual paid media budgets, optimising ROI, CAC, and funnel conversion
rates through continuous performance analytics; improving ROI by 15%
• Designed and executed demand generation strategies supporting B2B and B2C growth
objectives.
• Built performance dashboards to track CPC, CPL, CPM, CTR, and LTV, enabling data
driven investment decisions.
• Partnered with sales and commercial teams to align lead quality with revenue outcomes.

Mobile Acquisition Manager is responsible for managing consumer segments in terms of
acquisition and customer experience for the new customers in order to increase customer
base, enhance segments’ value proposition and ensure customer satisfaction.
Main Duties:
• Commercial management and project management in terms of commercial planning,
sales measures and indicators for the initiated project along with planning and tracking
value proposition, issue resolution, resource allocation and budgeting.
• Introduce innovative value propositions for various consumer segments to maintain
current customers base and to acquire new customers.
• Making sure that all consumer segments are owned and maintained by the product
owners, offering the best value and do the needed maintenance when needed.
• Develop an end-to-end marketing plan for desired consumer segments and lead the
communication across the business.
• Analyze and prepare the annual budget, prepare a gap analysis, and set corrective action
plans according to the achievement.
• Provide and maintain a proper mobile products positioning in terms of values, prices,
and distribution channels along with channel management.
• Prepare segment analysis, market analysis, feasibility studies, competitive positioning
analysis, market demand forecasting, opportunity SWOT analysis identifying when and
where to target and focus.
• Provide data analysis on both statistics, probability, accordingly to lead and direct
salesforces among the organization.
• Maintaining healthy relationship with Vendors and partners through Vendor
management and SLA management ensuring best outcome of the agreement to all
stakeholders.
• Prepare various strategies such as marketing strategies, customer strategy, promotion
strategy, channel strategy, product strategy, pricing strategy.
• Monitor local market behaviour and trends in terms of competition, mobile
telecommunications industry, local culture, distribution channels, consumer behaviour
and consumer segments.
• Pricing methodology, pricing models, pricing sensitivity, marginal analysis, cost
analysis responding to the environmental changes timely with the best products and
values.
• Manage subordinates’ learning & development requirements and ensure that it is
successfully delivered also making sure that all team is engaged, motivated and living the
organization’s values.
• Assign roles and work load distribution, set team objectives and conduct regular
informal one-on-one meetings to deliver personalised feedback and provide support to
attain goals as long as conducting regular periodic performance evaluation
• Managing managers enabling them to be leaders not only managers, ensure fairness and
organization values are being spread all over teams.
• Provide guidance and delegate responsibilities to subordinates to facilitate performing
different tasks to support succession planning process

Country Sales and Business Development Manager is responsible to deliver and
exceed county sales targets assuring maximum revenue is derived along with cargo mixing,
in addition to creating market awareness, brand positioning, cost revision, price alignment,
market share protection and growth.

Duties assigned to me can be summarized as per the following:
• Identify local market opportunities & threats and taking the needed action accordingly.
• Ensure that local market awareness and presence is established probably.
• Make first contact of with potential clients, partners and agents where needed.
• Evaluate and develop projects that complies with first level business case for new business.
• Develop cross functional teams prior to further project progression.
Provides local industry information and analysis to the senior management.
• Maintain market awareness regarding market developments, competition etc
• Contribute to and drives development of solutions to customer project or tender.
• Develop recommendations for attractiveness of investment, proposals for negotiation processes and recommendations on business plan and budget supports activities on similar projects.
• Overall sales responsibility for customer relationships and country performance.
• Manage customers and budget base; pursue and secure business in line with the
business objective.
• Identify customer needs and provide solutions addressing needs and pain points.
• Build a good understanding of target customers and market in general.
• Communicate significant trends, rate changes and policies modification.
• Research and understand the territory to identify and establish business contacts with potential stakeholders.
• Research and analyze competitive and market trends.
Ensures customer relationship management tools are updated accurately and on time.
• Set and revise KPIs and SLAs where needed along with evaluating progress and
compliance.
• Regular contact with counterparts in other countries to derive more business and hunt potential opportunities.

• Owned acquisition strategy and commercial performance for multiple consumer segments,
managing annual acquisition budget and driving 18% YoY subscriber growth for targeted
segments, which improved market share from third position to second.
• Directed end-to-end commercial planning, budgeting, forecasting, and performance
tracking.
• Created innovative value propositions, increasing customer acquisition and retention rates.
• Prepared annual business plans, gap analysis, and corrective action frameworks.
• Managed vendor partnerships and SLAs, ensuring commercial and operational efficiency.
• Mentored and developed cross-functional teams, embedding performance culture and
leadership accountability.

• Full country commercial ownership, accountable for revenue, market share, and customer
portfolio performance. Delivered 35% revenue growth over 4-year tenure managing $50M+
customer portfolio; which enhanced market share from fourth position to second and by far
number one leader in reefer business.
• Identified and executed market expansion opportunities, delivering sustained revenue
growth in a complex market.
• Directed negotiations on strategic accounts and logistics projects, securing long-term, high
value contracts.
• Built and mentored cross-functional project teams for new business initiatives and tenders.
• Acted as primary interface between local market and global HQ, shaping investment
decisions and strategy.

The sales account manager is expected to achieve and exceed sales targets, by managing the assigned account portfolio, with both strong internal and external stakeholder management. and by using the Maersk Way of Selling skills, techniques and tools, to develop and maintain customers, resulting in a constant high customer satisfaction and increased share of wallet

The duties assigned to me can be summarized as per below:
* Execute structured Account & Yield Management:
* Create and manage specific customer plans ensuring maximum value for Maersk Line and the customer.
* Clearly mapping external and internal stakeholders and understanding their needs.
* proactive and assertive and always prioritize customers and opportunities with focus on higher yielding industry segments.
*Maintains a deep understanding of the customers key decision makers and influencers and uses this strategic relationship to manage the customers decision making process and the opportunity pipeline, and ensuring maximum value for Maersk Line and the customer.

Value Selling through Pipeline Management:
* Use the Market Mapping data and Customer Segmentation Grid to identify total potential volume for the customer, with focus on higher yielding customers.
* Qualify customer opportunities by Uncovering needs framework and understanding the buying phases and understanding the Value Selling methodology as lon as the persuasive selling model.
* Build strong customer specific value propositions linking Maersk Line capabilities, both global and local differentiators to customer’s pains/needs.
* Consistently use Salesforce and Global Sales Toolbox.
* Demonstrates expertise at understanding all aspects of customer organizations and business, leveraging customer and industry knowledge to identify unspoken needs or opportunities and appropriate solutions.
* Uses specific and extensive knowledge and understanding of the customers business and the shipping industry when crafting potential offerings, linking this to Maersk Lines value and capabilities.

Structured Sales Meetings/Activity Management
* Prepare and execute Sales meetings with clear agenda with desired outcomes.
* Follow the Value Selling principles and handle customer objection positively.
* Prepare presentations whenever needed to clearly express the idea to the customer

• Ownership of strategic and enterprise account portfolios, accountable for sales targets and
yield performance.
• Implemented value-based selling and structured pipeline management to increase share of
wallet from average 20% to 40% for key clients.
• Built senior relationships with key decision-makers, strengthening long-term commercial
partnerships.
• Oversaw sales planning, forecasting, and performance tracking to ensure consistent target
overachievement.
• Mentored and coached sales team members, embedding commercial discipline and
performance culture.

The trade analyst is the main link between local commercial teams and global trade and marketing department in Copenhagen, responsible for aligning the local market needs with the global strategy in terms of budgeting, targets setting, product improvements, directions setting, market propositioning and yield adjustments for both Maersk line and Safmarine.

Playing dual branded role for both Safmarine and Maersk Line the trade analysts must keep balance between those brands in terms of market segmentation, customer grouping and capacity allocation delivering unbiased and fair solution for both keeping in mind the the global objectives and brand differentiators for each

The duties assigned to me can be summarized as per below:
• Monitoring the overall performance of the cluster in terms of volumes, revenue making sure that it is compatible with Maersk lines global strategy, sharing inputs with the global team on a monthly basis.
• Directions setting for sales team in a daily basis to ensure delivering the target, identifying weaknesses highlighting opportunities knowing the possible market threats and proactively propose a solution to overcome.
•Providing local sales with Maersk Lines selling points, differentiators and guidance on how and where we want to place ourselves in the market aligned with Maersk lines global strategy
• Analyzing services and products introduce the needed improvements in order to enhance our competitive advantage, increase market share and maximize revenue.
• Providing volume forecast depending on market analysis, and sharing it with concerned departments globally to maximize fleet utilization.
• Market analysis to proactively introduce needed adjustments on either product or yield to maximize market share and also to ensure leading the market.
• Cascading the global strategy to the concerned human force making sure that everyone performance is aligned with the global strategy and overall vision.
• Analyzing market trends for the assigned trades such as seasonality and directionality as long as performing data intelligence tasks to respond to the competitive environmental changes.
• Coordinating with all local teams such as operations, customer service and finance in order to ensure making the proper decision at the proper timing.

• Regional ownership of pricing guidance, yield optimisation, and performance monitoring
across multiple markets.
• Translated global commercial strategy into local market execution plans.
• Led market intelligence, competitive analysis, and volume forecasting to support revenue
maximisation.
• Guided sales teams on product positioning, capacity allocation, and commercial priorities.
• Acted as key liaison between regional markets and global HQ on strategy and performance
alignment.

Senior Business Planning Analyst / Network Management and Alliances Department.

* Preparing route analysis in regular basis to evaluate RJ current routes and network in terms of route profitability and market potential.

* Preparing feasibility studies for new markets, evaluating alternatives and choosing the most suitable alternative.

* Monitor markets all over the network, monitor market shares, other carriers schedule, prices products and capacity.

* Reviewing current routes and evaluating frequencies, allocating extra capacity according to
the market potential.

* Reviewing RJ products in regular basis and proposing recommendations for concerned sections such as Revenue Management, Sales, Pricing, Area Managers and Marketing in order to comply with the environmental changes and to maximize market share.

* Responsible for network optimisation in terms of increasing connectivity, managing and evaluating sales requests for schedule changes.

* Responsible for estimating cost of operation per aircraft type for regular, extra and charter operation.

* Prepare and provide quotations for charter requests.
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* Responsible for setting the targets for sales and area managers.

• Ownership of route profitability analysis and network performance evaluation across the
airline network.
• Led feasibility studies for new destinations and capacity changes to optimise route
economics.
• Provided recommendations on scheduling, pricing, and connectivity to improve market
competitiveness.
• Partnered with revenue management, sales, and marketing on network optimisation
decisions.
• Supported alliance planning and commercial coordination to enhance network reach and
performance.

Field Engineer / Field and communication Engineering section/ Information Systems Department.

* Installation and troubleshooting Royal Jordanian’s applications such as reservation, check-in, sales, fuel management, inventory management, Citrix and other software related to the aviation industry.
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* Delivering professional technical support for all Airlines in Queen Alia International Airport, on both hardware and Aviation platforms such as madeus, sabre, Liaison, etc.
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* Dealing with vendors, customers and new coming airlines complying with their needs and responsibilities.
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* IER printers’ technical support on both software and hardware troubleshooting and spare parts replacement.

*  Network maintenance and troubleshooting.

*  Duty engineer maintaining the system up 24/7.

• Ownership of mission-critical airline IT systems ensuring 24/7 operational continuity.
• Delivered technical support across reservation, check-in, and operational platforms.
• Coordinated with vendors and airline stakeholders to resolve system and infrastructure
issues.
• Maintained airport network and hardware infrastructure in a high-availability environment.

 Presales and Sales Engineer for IBM and Fujitsu servers, network components datacenter equipments, IBM and EMC storage systems, General Electric uninterrupted power supply units(UPS) and personal computers.
 First line contact for maintenance and troubleshooting.
 Account manager

• Ownership of pre-sales and sales engagements for enterprise IT and data centre solutions.
• Developed technical-commercial solutions aligned with customer requirements and budgets
• Owned customer relationships from solution design through delivery and support.
• Supported account growth through solution selling and technical credibility.

 Communication skills.
 Leadership skills.
 Customer Relationship Management (CRM) and customer service.

Built foundational communication and CRM skills within a high-volume customer service
environment.