Hana Khalifa

Assist with planning and implementing marketing campaigns for Betty Crocker, including brainstorming innovative ideas that align with the brand personality, developing media plans and managing campaign assets.
Lead the briefing and execution of Betty Crocker’s monthly content calendar across social media channels, such as Instagram, Facebook, YouTube and TikTok.
Deliver regular reports to measure channel performance and share recommendations with the marketing team.
Collaborate closely with various marketing agencies to develop new social initiatives to help drive KPI’s i.e. partnerships, activations, giveaways, influencer content.
Ensure regular communication with the Betty Crocker fan community to build brand advocacy and trust, while responding to customer queries where necessary.
Continuously monitor UGC from influencers, micro-influencers & fan community, selecting key posts for approval & inclusion of social plan.

Business Development and Marketing
• Improve the company’s digital presence by updating website content, implementing social media campaigns, creating Vuture mailing
lists, and reporting on engagement statistics through Google Analytics
• Compilation of content, formatting, and printing for pitch documents and marketing credentials
• Support the Events Executive in planning and delivering events across the MEA regional offices
• Recording event activity pre- and post-event to assist with reporting and analysis of ROI metric
• Producing CRM reports and overseeing the quality of the data to measure department initiatives
• Provide ad hoc support to revenue generating initiatives, including client and market research
• Identifying projects to improve team efficiencies and update internal spreadsheets to monitor performance