Digital Marketing Manager
Fitness First Middle East
Total years of experience :15 years, 9 Months
Digital Marketing Strategy - managing overall digital strategy and budget. Managing the creation and delivery of all digital paid media brand campaigns supporting business objectives ensuring it is integrated, 360, forward thinking and in-line with current standards along with measuring results and ROI.
✓ Content Marketing Strategy - creating the overall strategy and content themes/pillars; with focus on Arabic content for the region; Re-positioning the Fitness First YouTube channel by creating video content for all territories and markets following the content pillars in the form of long form and short form and educational videos.
✓ Social Media Strategy - working with agencies to deliver the social media strategy for all our 20+ channels in the region and content plans based on business objectives.
✓ Website and SEO Project management - project management for the FFME new website for all countries from initiation of capturing and documenting business and technical requirements; setting up website focus groups with key stakeholders; managing the analysis and design through to execution; user acceptance testing and business UAT to final delivery.
✓ E-commerce platform - E-store project management; requirements capture with relevant stakeholders and the business; design follow up for execution.
✓ Join Online - Managing the digital launch on the new website and growth of Join Online for all territories.
✓ New App Launches - Management of the marketing of new digital apps and products. Researching, suggesting and implementing new innovative platforms for the business.
✓ CRM and Email Marketing automation - Management of the email marketing automation software on Oracle Responsys and Eloqua for leads nurturing as part of the wider CRM strategy. Playing a key role in developing the workflows and campaigns.
✓ Digital Team - Managing the Digital Team comprised of Social Media Content Executive and Digital Content Executive.
✓ A key support for Fitness First PR and internal/external communications, clubs brand marketing activities and internal/sponsored events management.
✓ Managing key marketing projects in the business for corporate membership, sales and business development.
Achievements:
• Formed web production department and team; led company to abandon reliance on outsourcing.
• Introduced innovative web solutions and processes; managed implementation and training.
• Managed corporate accounts and incorporation of marketing re-branding to the web.
• Contributed to winning major clients releasing successful projects; impressive client portfolio:
1.Obeikan Research and Development/ Intel ‘skoool’ Ektron CMS e-Learning portal - 2006
2.Al Fardan Jewellery e-Commerce ASP.NET solution - 2006
3.Waseel Healthcare Ekrtron CMS400.NET content management Internet solution - 2005
4.Al-Turki Medical Group (AMG)/ Etislalat eCompany customer services portal - 2004
5.Riyad Bank, NCCI and Saudi Hollandi Bank corporate web sites and ongoing maintenance
Responsibilities:
• Leading production team and managing the department in the development of web solutions.
• Managing client and partner relationships with production department.
• Conducting business development; strategic partners, opportunities and innovative solutions.
• Supplying necessary guidance to sales and marketing in pre-sales consultation and proposal.
• Presenting technical solutions to clients and potential consumers.
Achievements:
•Experience in Lotus Notes/Domino Database development and application environment.
•Lotus Notes/Domino 4.6 Technical Workshop, Lotus Authorized Education Center, May 1998.
•Java Programming Workshop, IBM Education Services, April 1998.
Responsibilities:
•Developing Internet/Intranet web sites for various customers of leading organizations.
•Requirements definition and analysis, high level design and technical low level design.
•Prototyping, developing test cases and testing, web site deployment and implementation.
•Cost estimation, project planning, customer support and pre-sales support.
Achievements:
•Participated in the development of the Arabic language localization of Windows OS.
•Developed multimedia presentation for GITEX 93 exhibition.
•Developed multimedia demonstration for 30 educational products and produced it on CDROM.
Responsibilities:
•Designing and developing software tools for the localized Windows OS and installation program.
•Developing and authoring multimedia products, electronic stories and multimedia courseware.
Graduated with Honors - Business Administration Minor