Chief Operating Officer
Fitness Zone
Total years of experience :13 years, 8 Months
Design and implement business operations, strategies, plans and procedures
Establish policies that promote company culture and vision
Set comprehensive goals for performance and growth and lead employees into realizing them
Oversee daily operations of the company and the work of executives (Sales, Fitness, Marketing, Finance)
Evaluate performance by analyzing and interpreting data and metrics
Participate in expansion projects (investments, acquisitions etc.)
Write and submit reports to the CEO in all matters of importance
Operated the club to maximize its financial performance and ensured a high reputation
Directed staff in daily tasks to maximize productivity and ensure smooth day to day operation of the club
Ensured supreme customer service, and an efficient and effective reporting system
Worked on maximizing the ancillary income areas
Optimized profit through controlling all cost areas
Ensured the health and safety of members and the team
Operated the management systems to guarantee the sound running of the club even in periods of absence
Followed up with all suppliers to get the best deals, products, and service
Recruited new team members and oversea training
Developed reports to monitor departments’ progress and forecast performance to adjust operations to achieve desired targets
Worked with the managers to set individual and departments’ improvement goals and work on the road map to achieve them
Updated Lifestyles brand identity
Reported directly to the owners
Managed the club’s sales and marketing activities
Set the basic marketing plan, defined the target segments and bundled all tactical packages
Designed and implement original fitness and wellness events and celebrations, both indoors and outdoors
Planned and executed a rebranding project of Fitness Zone
Organized the recruitment and on-going training of the sales team
Handled the human resources department between 2014 and 2015 where I was responsible for writing the employee handbook, and setting and standardizing the recruitment and training processes.
Followed up on all clients’ requests and complains
Created and executed sales and marketing plans of different web applications and programs created by the company and revised as appropriate to meet changing needs and requirements
Decided on advertising campaigns for the projects, and followed up on the execution of the art work
Managed day-to-day sales aspects of the project, and was responsible of team of 15 members