Project Manager
Benta Pharma Industries
مجموع سنوات الخبرة :10 years, 8 أشهر
- Ensured launch readiness, and contributed actively to defining the marketing strategy
- Lead the marketing activities (including preparation of material and management of events)
- Coordinated internal resources and third parties for the flawless execution of projects
- Established and maintained relationships with the client, third parties and all stakeholders
- Trained and supported the sales team on addressing all incoming challenges and queries
- Measured and tracked performance; monitored the project’s progress
- Created and maintained comprehensive project documentation
- Business development: connecting with potential customers and designing proposals
- Supported local market access teams across MENA in expanding and accelerating access to untapped accounts, channels and patient segments, and in driving growth
- Supported in the development of flexible pricing strategies to ensure maximization of the commercial opportunity, address affordability issues, and secure public reimbursement
- Supported in optimizing launch sequencing and developing pricing recommendations
- Conducted pricing analyses and provided the assumptions for business impact assessments
- Conducted market research and analysis to build the case for pricing strategies
- Developed and maintained tendering schedule for MENA; ensured timely approval of tendering, and its support by financial analysis (where appropriate)
- Contributed to streamlining the process and to educating on the market access mindset
- Developed a capability building plan for Patient Access/ Key Account Management teams
Instructor of the Pharmacology course (PHAR 201) to 4th year physiotherapy students
- Designed local and customized market access solutions to support reimbursement negotiations and drive uptake in new channels
- Developed price proposals, provided input to pricing strategy & mitigated price cuts’ impact
- Managed pricing activities at different stages of the product lifecycle
- Organized and took part in workshops (internal and external; payer network initiatives) on pricing and market access, health economics and health system topics
- Worked with key account managers on stakeholder mapping and developing account plans * Jan. 2013 - June 2014: Member of the Levant Leadership Team
- Designed the project: objectives, methodology, sample, questionnaire, analysis
- Developed the research brief, contacted the different vendors, selected the agency
- Briefed and trained the interviewers
- Regularly coordinated with the approved agency and with involved internal parties
- Followed up with the project manager on data collection/analysis & adverse event reports
- Worked on several multinational post-marketing studies in different therapeutic areas, using paper-based, electronic and smart (digital pen) case report forms
- Conducted site initiation and monitoring; ensuring compliance and proper documentation
- Managed the work of a team of CRA’s dedicated to quality review & query resolution
Graduate Assistant at the Faculty of Health Sciences:Outreach & Practice Unit and Health Management & Policy Department
Promoted drugs and raised advocacy level among key opinion leaders and physicians from various specialties in different geographical areas in Lebanon
Master in Public Health with emphasis on Health Management and Policy Cumulative Average: 87.52/100.00 Highlights: Health System Challenges in the Eastern Mediterranean Region, Third Party Administrators (TPA) role in the health insurance field, Design and Analysis of Clinical Trials
Thesis: “Utilisation des stéroïdes anabolisants chez le sportif” Obtained the honor “Très Honorable avec Félicitations du Jury” at the thesis defense
Degree: Lebanese Baccalaureate in General Sciences Score: 461/570 (“Very Good”)