Public Relation Executive
msheireb propreties
Total des années d'expérience :8 years, 5 Mois
Mshiereb Propreties / Msheieb Muesum / Msheieb Galleries / Msheireb Downtown Doha
• Develop a public relations strategy per compain, complete with goals and budget
• Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement
• Conceptualized and executed brand strategy across five social channels, resulting in a 60% increase in followers and 10% increase in engagement rate; consistently met or exceeded KPIs for 12 months
• Create, edit and update promotional material such as brochures, flyers etc.
• Develop talking points for management and employees, as required
• Build and maintain relationships with a wide array of media personnel
• Seek opportunities for sponsorship and advertising
• Assist with crisis communication as required
• Research on industry-related topics
• Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
• Utilize various digital publishing platforms to create structured drafts
● Target content to specific audiences and focus on trending topics
• Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
• Conduct keyword research and employ SEO best practices to optimize content
• Analyse web traffic to measure the success of the content (e.g. conversion and bounce rates)Mshiereb Propreties / Msheieb Muesum / Msheieb Galleries / Msheireb Downtown Doha • Develop a public relations strategy per compain, complete with goals and budget • Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement • Conceptualized and executed brand strategy across five social channels, resulting in a 60% increase in followers and 10% increase in engagement rate; consistently met or exceeded KPIs for 12 months • Create, edit and update promotional material such as brochures, flyers etc. • Develop talking points for management and employees, as required • Build and maintain relationships with a wide array of media personnel • Seek opportunities for sponsorship and advertising • Assist with crisis communication as required • Research on industry-related topics • Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides • Utilize various digital publishing platforms to create structured drafts ● Target content to specific audiences and focus on trending topics • Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn • Conduct keyword research and employ SEO best practices to optimize content • Analyse web traffic to measure the success of the content (e.g. conversion and bounce rates)
Skills: Management Consulting · Content Management · Web Content Writing · Content Marketing · Communication · Microsoft Excel · Management
trategy, project management, and execution
● Work with the Marketing Manager to develop timely and relevant communications for various trigger points in the customer lifecycle
● Develop targeting strategies that will improve marketing and merchandising performance
● Manage / Create / Edit web content and provide relevant support within the eCommerce group
● Work closely with assistant editors and other content managers to foster the creation of timely, accurate, informative and thought-provoking stories
● Assist in the design and implementation of a mechanism to deal with media inquiries
immediately and at a high professional level.
● Working on press releases in a timely and regular manner, transmitting the main messages
and certificates, in response to the development and acceleration of events, in both Arabic
and English.
● Assist in managing the electronic presence of the concerned party and in updating the
channels of social communication and related sections in the websites of the National
Committee of the province
● Help develop campaign strategy and key messages for campaigns and also support
campaigns by identifying and securing media coverage
● Build strong working relationships with relevant member organizations, partners and media
personnel and work with them on specific projects to share experiences and find better ways
to work
● Coordinate the representation of the National Committee for the boycott in media
● Keeping up-to-date with the latest trends within the digitalGeneral Authority for Minor's Affairs/ Regulatory Authority for Charitable Activities ● Drive site improvements to completion by coordinating with project managers, web developers, product managers, designers, vendors, and other merchandisers ● Assist in the development of metrics for measuring efficiency of new workflows and develop short- and long-term plans for driving efficiency ● Responsible for leading Yellow Shoes account management work including developing the creative strategy, project management, and execution ● Work with the Marketing Manager to develop timely and relevant communications for various trigger points in the customer lifecycle ● Develop targeting strategies that will improve marketing and merchandising performance ● Manage / Create / Edit web content and provide relevant support within the eCommerce group ● Work closely with assistant editors and other content managers to foster the creation of timely, accurate, informative and thought-provoking stories ● Assist in the design and implementation of a mechanism to deal with media inquiries immediately and at a high professional level. ● Working on press releases in a timely and regular manner, transmitting the main messages and certificates, in response to the development and acceleration of events, in both Arabic and English. ● Assist in managing the electronic presence of the concerned party and in updating the channels of social communication and related sections in the websites of the National Committee of the province ● Help develop campaign strategy and key messages for campaigns and also support campaigns by identifying and securing media coverage ● Build strong working relationships with relevant member organizations, partners and media personnel and work with them on specific projects to share experiences and find better ways to work ● Coordinate the representation of the National Committee for the boycott in media ● Keeping up-to-date with the latest trends within the digital
Skills: Digital Strategy · Search Engine Optimization (SEO) · Sales · WordPress · Communication · Project Management · Microsoft Excel
Develop and maintain plan for the Blog Department which are based on the management
priorities, policy directions, and goals.
▪ Lead, manage the Blog Unit and represent it in meetings with stakeholders and provide technical
expertise to senior management.
▪ Perform continuous enhancements and modifications to blogs.
▪ Assess new standards, technologies and trends, and formulate plans for future enhancement to
blogging strategies.
▪ Ensure blog are accessible from a variety of different environments.
▪ Produces a consistent visual image on blog including maintenance of templates and image
archives.
▪ Ensure images are delivered to the viewer at sufficient high speed and quality.
▪ Troubleshoot and repairs bugs and problems.
▪ Respond promptly to blog comments and emails.
▪ Provide metrics of traffic statistics, reports and blog comment feedback to appropriate areas.
▪ Research, write/edit and create layout for new articles and features.
▪ Act as liaison between blog readers and corporation
▪ Interface collaboratively with web design team to insure cohesiveness between blog and
corporate web site.
Responsible of culture department / Social Media Coordinator
▪ Develop and implement social media content
▪ Analysis of the Commission's activity on social networks
▪ Planning and design social media campaigns for all departments/sectors
▪ Assistance in daily social media initiatives, including writing and publishing various topics and
develop strategies to improve the participation of users and motivate them, and control of corporate
identity on all social media channels Facebook, Twitter, linkedIn, YouTube, Instagram. And others.
▪ build promotional activities and communicate through exhibitions and events and live coverage.
▪ Maintain accurate and updated information about ongoing projects.
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courses: Certificate in Topography, Diad
courses: Certificate in Topography, Diad
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