Director of Marketing and Communications
Mandarin Oriental
Total years of experience :12 years, 1 Months
- Developed Marketing Planning, ensuring wow experiences for guests, brand awareness, profitability and revenue growth.
- Implemented marketing campaigns, Online and Offline for the property and the outlets
- Managed successful Media, bloggers and Influencers Events and Experiences at the property
- Developed Hotel Marketing Collaterals (including Hotel Newsletter “Experience”)
- Organised Photo-shoots
- Managed Media and FAM Trips from regional and International markets
- Drove the development and implementation of Media strategy and PR Plan
- Developed marketing and communication strategy (Leisure and Mice segments, targeting local and international markets)
- Developed sponsorship and partnership contracts with large corporations: Maroc Telecom (leader in telecom sector), Morocco Mall - AKSAL Group (leader in malls, retail ...)
- Organise events: “Mazagan Nights” inviting Celebrities from Europe and Middle east
- Developed, managed and edited offline and online campaigns (hotel restaurants, events, sports academy, new venues...etc.
- Organised sales offer respecting customers and market needs
- Edited the internal newsletter, « La Gazette », and marketing publications for all departments.
- Organised photo shoots for the resort.
- Networked with a range of stakeholders including different departments, team, suppliers and partner organisations.
- Implemented marketing strategy and marketing plan for 3 different departments (Furniture, Lighting and Franchise).
- Managed the strategic marketing and promotional plan for product lines and developed annual objectives and goals.
- Managed campaigns, merchandising, media planning, events and PR.
- Managed the Opening for 36 stores in 6 Biggest Malls in Morocco
- Accomplished marketing and communication plans.
- Championed marketing programs, new merchandising and business solutions resulting in increased customer traffic and sales.
- Implemented company’s most successful marketing and sales promotion resulting in record customer traffic.
- Developed, implemented, and evaluated advertising, merchandising, and Sales promotions.
- Defined marketing opportunities by identifying client’s requirements; examined closely the market, competitor's share, and competitor's strengths and weaknesses.
- Developed Media Planning and communication campaigns.
- Developed the first CRM Program in Fashion in the local Market.
courses: English proficiency certificate: Business High 3 – AMIDEAST
