Haneen Abdullah

• Leading new product launching (plan, execute and activate)
• Plan and organize events considering both financial and time constraints.
• Plan creative movie collaborations activation.
• Plan and run ICEE marketing activities.
• Social media accounts management.
• Plan ICEE mini-activations around UAE outlets.
• Plan and run marketing events (Gulf Food, Cinema Mena Forum, etc.)
• Plan distribution and standardization of ICEE brand appearance across UAE, KSA and Kuwait.
• Plan media appearance of the brand.
• Plan and budget branding materials, giveaways and events.
• Marketing research.
• Observe team outcome and reporting processes.

October 2018 - January 2019 (Temporary Contract)
ocation: Dubai, United Arab Emirates

- Creating and managing our events' calendar.
- Developing event concepts and managing event budgets.
- Site selection.
- Coordinating logistical elements.
- Organizing marketing material.
- Processing payments and invoices.
- Liaising with speakers and preparing speaking notes.
- Post-event reporting.

- Run Internal and external events, ensure the communication with the Deal Team, and ensure managing budgets within the agreed budgeted guidelines
- Prepare and communicate the PR Set up plan, and Identify stakeholders, and ensure the Bio for each stakeholder is ready.
- Prepare PR Brief and communicate with PR Agency.
- Set the PR Campaign and execute the plane after required approvals.
- Monitoring monthly Press releases, share monthly report of University appearance in newspaper and media channels.
- Communicating the received Press Release by the Agency with Management for final touch ups and approval.
- Mission, Vison and Value Translate and usage.
- Setting up Modul Store, a store for selling Modul merchants to students.
- Setting a marketing plan and PR plan for the store.
- Communication the plan internally and externally
- Setting up the privileges card for students, employees and faculty.
- Setting up PR and marketing plan for the privileges card.
- Contact and identify corporate partners.
- Consolidating valid and invalid agreement, sign and renew agreements with corporate partners.
- Negotiate agreement clauses and secure maximum utilization.
- Setting a social media plan, executing and monitoring plan executing.
- Handling Social Media Posts, Translation and Communication in Arabic Language
- Analyzing potential strategic partner relationships for company marketing and

- Planning and execution of annual strategic plans and budgets.
- Implementing safety, security, and environmental health guidelines at the workplace.
- Maintaining and following up with suppliers and securing Relationship and production process.
- Creating weekly and monthly reports for the marketing plans with the sales team.
- Track and analysis sales and operational reports.
- Planning and preparation of cost estimates and quotations Negotiation and closing deals.
- Market research, competition analysis, and providing feedback on buying trends. Represent Emirates Transport at trade exhibitions, events and demonstrations

- Briefing creative team to create brand and business viable concepts, artworks and adaptations
- Negotiating with suppliers to achieve optimum cost, quality and timely delivery
- Support development of briefs towards the agency and creation of media plans for campaigns
- Managing marketing purchase orders in SAP
- In charge of creation of all POS materials, collateral, merchandise and in-store branding in order to maximize exposure of current offers for both customers inside the store and in the outside premises
- Analyze campaign effectiveness and create reports.

- Managing Media relations Events management.
- Researching market for prospect events.
- Securing and booking suitable venues and locations.
- Liaising with clients and designers to create event branding and organizing collateral production (tickets, posters, catalogs and sales brochures).
- Managed the marketing presentations for the Sales Department and in charge of coordinating the sequence of service on the day it happens.

Responsible for managing customer complaints and requests, classifying task descriptions and assigning them to the concerned technicians.