Senior Marketing and Communication Specialist
Hospitality Dynamics
Total years of experience :8 years, 2 Months
• I have been assigned to handle the Gourmet Dining F&B Loyalty Programme for IHG (InterContinental Hotels Group) account.
• To complement and support in defining and executing of the annual Hospitality Dynamics and programme based Marketing strategies.
• To ensure successful implementation of these marketing strategies within partner programmes with primary goals of driving membership engagement through defined communication plan thus, resulting to increased retention/renewal rates and new member acquisition.
• Provide copywriting and proofreading support to all promotional campaigns, marketing collaterals, member announcements letter, website contents and HD new client proposals. Being able to fully adhere with each of the brand’s tone of voice and style of writing. (In both Arabic and English languages).
• Manage social media content of IHG.
• Take full ownership on Marketing monthly reports, email campaigns and upcoming marketing activities.
• Production of internal and external communications collaterals in support of HD business developments activities which communicates activities to clients’ hotel frontline employees and help grow pipeline pf new affiliates.
• Research and seek for opportunities to improve member engagement and communication across social media channels.
• Manage and handle client communication on daily basis.
• Brand Planning - Responsible for planning and implementing both, above the line as well as below the line marketing initiatives for all shop-in-shop categories within SSS outlets across GCC. Brands are: Arena, Nikegolf, Babolat, Under Armour, and all Fitness brands such as Tunturi, Body Sculpture and many more as well as SSS ‘Active’ concept stores.
• Allotting the marketing budget for each brand among marketing campaigns, advertising strategies and promotional tools.
• Budgeting seasonal marketing initiatives.
• Working with the Retail team to prepare seasonal change outs.
• Working with the Visual Merchandising Team to enhance seasonal initiatives
• Working with the Retail Operations team and Brand team to continuously plan in store initiatives to increase the overall footfall within the stores and increase sales.
• Ensuring that marketing is conducted in both English and Arabic languages
• Ensure project management, development of new store concepts and execution of marketing programs, including advertising, promotions, and overseeing the production of marketing collateral
• Planning and implementing in store and above the line initiatives for the opening of new stores across GCC.
• Overseeing the production of TV and radio adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, social media campaigns, exhibition stands, event sponsorships and liaising with art designers, copywriters, media buyers and printers.
• Working with the Head of Marketing to maintain, grow and run continuous relevant activations on online social media.
• Preparing reports to summarize retail change outs, as well as marketing and media campaigns for the season, to present to top management
Highlights
• Working with the Head of Marketing to support concept stores and achieve overall growth
• Launching new brands in the SSS portfolio effectively.
• Working with the Brand Managers to help achieve short and long-term strategic and financial objectives.
• Responsible for identifying, managing and executing ad hoc events for the above brands.
• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages to meet the global brand guidelines. Key liaison between brand principals and the top management on a day to day basis.
• Key liaison between all departments including: SSS Brand Managers, Retail Operations, Projects, IT, External suppliers/wholesalers.
• Successfully managed and executed the launch of over 8 new Sun and Sand Sports stores across the GCC.
Duties and Responsibilities
● Product Transformation (creating Promotion codes and extending materials from other Countries on SAP)
● Handling promotions from A to Z starting from the creation of the promotion in the system until it is ready for sale for both Traditional Trade and Modern Trade.
● Dealing with key Account Specialists on campaigns conducted in some of the Modern Trade outlets such as Carrefour, LULU hyper market, Union Co op etc.
● Handling sampling events / Organizing sponsorship events
● Responsible for the media booking, selecting the suitable media for every campaign
● Assist in execution of all marketing local and regional calendar activities for different categories/brands.
● Liaison with BTL agencies (for creation of POS materials, co-packing and different marketing collaterals)
● Interviewing / outsourcing promoters from agencies and briefing them.
● Liaising with brand managers to evaluate market information and competitor activities
● Assist in communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
● Assist in the management of the agreed brand advertising and promotional budgets to achieve category goals
president of the Student council for 3 years