haneen othman

• Develop and implement marketing programs jointly with the sales manager.
• Manage and coordinate all marketing, advertising, and promotional activities along with managing production of online marketing collateral for company website, blogs, and social media channels.
• Identify customer segments, buying behavior and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiative
• Establish the priorities to meet the requirements of the business and ensure marketing projects and activities are delivered in line with the agreed KPIs, budget and deadlines.
• Enhance brand visibility and accelerate business growth through aggressive business development strategies along with sales manager.
• Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities.
• Communicate and educate the sales team regarding new and planned marketing activities.
• Evaluate, select, and manage vendors that contribute to creation programs including events, exhibition, and other services.
• Analyze program results and make recommendations for future improvements.
• Expand and execute marketing business plans to promote our brands & services.
• Develop and maintain an on-going understanding of the Mauzan Fashion, its strategy, and customer segments served their needs, the product portfolio, and the evolving landscape by working with the sales team in UAE & other regions.
• Analyze and monitor competitor and consumer activity to identify opportunities for growth.
• Ensure that all company guidelines are maintained and implemented for both internal and external communication activities, working closely with the respective departments.

Provide strategic direction and partnership with influencers and other brands

• Monitor effective benchmarks for measuring the impact of social media programs, analyze, review, and report on effectiveness of campaigns in an effort to maximize results

• Influence and manage ongoing Community content strategy as well as the reactive and proactive responses to target consumers with on-brand & relevant messaging

• Determine effectiveness of social media activities and measure KPIs and ROI

• Constantly Research new technologies, monitor industry trends and determine their potential relevance to client programs

• Ability to manage set targets while managing budgets carefully and responsibly

• Marketing strategies and plans

• Managing a team of community and campaign managers

• In coordination with the marketing team, define promotion campaigns, competitions, paid-advertising, events, and product launches

• Define content strategy, communication style, and control the execution of calendar content

• Define and control social media KPIs in alignment with organizational goals & targets

• Managing clients' social media strategies, website traffic, online advertising, and overall corporate online presence

• Building Brand Engagement through social networks conversations, innovative applications, and integrated onlineoffline social media campaigns

• Generating & implementing new ideas for social media apps, campaigns, competitions and promotions to increase both fan/follower base and engagement rate

• Leading & supervising the community management team on daily basis

• Content creation and editing for various kinds of digital use

• Providing effective social reports to assist management make decisions

• Ensuring high level of customer experience, navigation, usability and look & feel

• Working closely with other internal departments & vendors

Accounts ( Giordano, Dubai Marine Beach Resort & Spa, Aswaaq, Livaite cosmetics, Al-Faris construction group, Sparky’s Middle East, Loca, Flooka, Al Khayma, Al-Qasr, Malrcon, Taverna)

• Lead a marketing team to implement strategy & delivering on objectives. (Online, Direct Marketing).
• Lead, implement & facilitate an effective local & national marketing strategy with the creative department and mkt director. (Online, Offline Marketing).
• Developed out effective research & intelligence into competitor products.
• Managed the financial budgets for paid Advertisement.
• Lead PR, press and marketing communications agencies.
• Developed partnerships & relationships with third parties to meet strategic objectives.
• Initiated online campaigns, on all digital/social media platforms. Lead customized seasonal online campaigns.
• Developed and lead sponsorships for conferences and events.
• Monitored& reported to senior managers the effectiveness of strategies/campaigns.
• Community management.
• Implemented creative process that provides creative content that engages with our customer and touches their hearts and not just their minds through customized content and campaigns for example: mother's day father's day, new year & Christmas.

•Hoot suite and social baker

Execute daily tasks of social media strategy (Twitter, face book, YouTube, Blogs, and RSS ) publishing content, performing enhancements and modifications’ coordinating prompt responses to questions and comments over social media platforms.

•Strategically monitor & report on relevant social media.


•Research and develop ways to enhance media distribution and monitoring capacity.

•Provide input into the further development of client’s social media strategy;


•Keep the organization up to date with the latest technologies; including researching and evaluating a variety of online social media tools to identify new opportunities.

•Proven track record of social media implantation an innovation.


•Experience in creating and using social media platforms.

•Experience working in the field of new media from content perspective, including design, preferably in a large organization. Proven commitment to keeping up to date and the latest communication technologies.

•Creativity; the ability to think innovatively about technology and its applications for communicating specific kinds of messages to internal and external audiences.


•Sound judgment and an ability to make quick decisions in a fast moving environment.

•Skill in managing relationships and requests wait tact, diplomacy and persuasion.


•Strong time management skills (including the ability to manage tasks concurrently)

•Team spirit plus the ability to work independently

 Proficient use of CRM tools SAP, share point
 creating Marketing yearly Plan, Marketing Calender MENA, Turkey GCC
 Leads preparation
 Data Quality Management
 Seminar Support
 Regional Marketing Support
 Shipment preparation
 Events preparation hotel booking
 Seminars, conference call
Organizational Support - Follow policies and procedures; Completes administrative tasks correctly and on time. Supports organization's goals and values. - Dependability - Capacity to handle a heavy work volume and multiple priorities. Follows instructions, responds to management direction. Strong multitasking skills. - Ethics - Inspires the trust of others. Works with integrity and ethically; upholds organizational values and maintains confidentiality (particularly in relation to the auditing process) - Written Communication -Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information in both English and Arabic. for MENA Turkey and GCC