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Haneen Ayedh, Sales Planning Assistant Manager

Haneen Ayedh

Sales Planning Assistant Manager·Savola Foods Company

Saudi Arabia

Bachelor's degree, managemnet information system

Work experience

Total years of experience: 4 years, 6 months

Sales Planning Assistant Manager

July 2025 - Present

Savola Foods Company

Jeddah, Saudi Arabia

July 2025 - Present

• Lead the development and execution of end-to-end supply and demand plans to ensure optimal
inventory levels across all product categories.
• Collaborate cross-functionally with procurement, sales, marketing, and finance teams to align forecasts
with business objectives and market demand.
• Monitor and analyze demand trends, forecast accuracy, and inventory turnover to identify gaps and
implement corrective actions.
• Drive S&OP (Sales and Operations Planning) processes to improve supply chain visibility and decision
making.
• Implement data-driven planning tools and dashboards to enhance forecast accuracy and supply
planning efficiency.

Company industry:
FMCG
Job role:
Sales

Sales Planning Supervisor

November 2023 - June 2025

Savola Foods Company

Jeddah, Saudi Arabia

November 2023 - June 2025

• Contribution to BP preparation and all related analysis for all categories and channels.
• Contribution to the monthly target breakdown for each channel based on BP & monthly forecast and
considering channel contribution.
• Contribution to target build-up based on the companys KPIs & distribution strategies.
• Track the BP performance VS actual by channel for all categories.
• Provide a full analysis of the market consumption and market stock level.
• Consistently developing and implementing strategies to enhance the accuracy and efficiency of sales
target contributions, to avoid missed sales opportunities.

Company industry:
FMCG
Job role:
Sales

Analyst, Business Intelligence and Business Development

March 2023 - October 2023

Sunbulah Group

Jeddah, Saudi Arabia

March 2023 - October 2023

• Use data modelling practices to analyze the findings and create suggestions for strategic and operational
improvements and changes.
• Interpret data & highlight potential risks and opportunities.
• Build dashboards and visualization to observe the performance.
• Communicate with internal teams to understand the needs of departments and help to address any
uncertainty and concern.
• Work with external stakeholders to understand and investigate feedback into the service/function/product
provided.

Company industry:
FMCG

BI analyst

January 2022 - February 2023

BRF (Sadia)

Jeddah, Saudi Arabia

January 2022 - February 2023

• Activating and validating the prices on the system.
• GTM analysis.
• Updating and validating the dashboards.
• Extracting data from SAP system
• Reviewing and validating data
• Developing dashboards and creating reports and supporting users with them
• Cleaning data
• Gather, clean, and analyze data

Company industry:
FMCG

Education

King Abdulaziz University

June 2022

June 2022

Bachelor's degree, managemnet information system

Saudi Arabia

GPA (point): 4.67 out of 5

GPA (point): 4.67 out of 5

Skills

SAP

Expert

Leadership

Expert

Communications

Expert

Business Analysis

Expert

Data Validation

Expert

STRATEGIC PLANNING

Intermediate

MARKET ANALYSIS

Intermediate

Excel

Intermediate

power BI

Beginner

BUSINESS PLANNING

Expert

SALES PLANNING

Expert

DETAIL ORIENTED

Expert

ORGANIZATIONAL AWARENESS

Expert

LEADERSHIP

Expert

CORPORATE FORECASTING

Expert

DATA ANALYSIS

Expert

BUSINESS INTELLIGENCE

Intermediate

Languages

Arabic

Native Speaker

English

Intermediate

Training and Certifications

Certifications
Management Information System
Management Information System