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تم إلغاء حظر المستخدم بنجاح
هاني الحسين, COUNTRY MANAGER

هاني الحسين

COUNTRY MANAGER·BAAN Holding Group

الإمارات العربية المتحدة

دكتوراة, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 24 سنوات, 5 أشهر

COUNTRY MANAGER

نوفمبر 2024 - حتى الآن

BAAN Holding Group

أبو ظبي، الإمارات العربية المتحدة

نوفمبر 2024 - حتى الآن

• Develop and implement business plans and strategies to increase market share and achieve
revenue targets.
• Oversee daily operations, including logistics, marketing, and sales, ensuring efficiency and
compliance with local laws and regulations, and smooth coordination across all departments
• Implement operational strategies, SOPs, and performance frameworks to improve efficiency
and productivity.
• Take responsibility for all aspects of managing FEC business strategy and the growth plan in UAE,
including 1 1 family entertainment parks, 4 brands with a total area of 27, 900 sq.m2.
• Improve the commercial parameters for the business by implementing professional
procurement, smarter use of pay out and performance tools, tighter controls, a more suitable
product policy and ensuring best in class quality and value for money resulting in reduced
overall COS by over 20%.
• Manage budgets, forecasting, and P&L to deliver quarterly and annual financial goals.
• Recruit, train, and motivate local teams to foster a high-performing and collaborative culture.
• Market Analysis: Monitor competitor performance and market trends to introduce innovative
initiatives and improve overall business performance.
• Compliance and Safety: Coordinate audits, ensure timely closure of findings, and maintained
compliance with health, safety, and statutory regulations.
• Represent the company, building relationships with clients, partners, and government entities.
• Lead a cross-functional team of over 150 professionals across operation, finance, HR,
maintenance, purchasing, H&S, customer service, sales, and marketing.
مجال الشركة:
الترفيه

Regional Manager : Sales, Marketing and Leasing

أكتوبر 2014 - حتى الآن

Al Hokiar Group

أبو ظبي، الإمارات العربية المتحدة

وجدت هذه الوظيفة عبر بيت.كوم

أكتوبر 2014 - حتى الآن

Marketing & sales Management
مجال الشركة:
الترفيه
الدور الوظيفي:
الإدارة

HEAD OF MARKETING, DEPUTY COUNTRY MANAGER

ديسمبر 2022 - نوفمبر 2024

Al Hokair Group

أبو ظبي، الإمارات العربية المتحدة

ديسمبر 2022 - نوفمبر 2024

• Develops and delivers comprehensive 360 marketing strategies and initiatives aligned with
business goals to increase brand awareness and visibility across all customer touchpoints.
• Worked closely with operations and guest Services to enhance the end-to-end customer journey
to the parks, improving satisfaction and loyalty.
• Monitor industry trends, competitor activities, and economic indicators to identify new business
opportunities and adjust strategies.
• Oversee social media strategy and content across platforms, planning, and approving content
calendars aligned to commercial objectives and seasonal campaigns.
• Directed end-to-end digital marketing campaigns, driving a 36% increase in overall brand
visibility and a 24% lift in organic customer engagement.
• Reducing client acquisition cost by 18% through optimized SEO strategies.
• Planning and monitoring paid media campaigns, including paid search, social media,
influencers, and partnerships.
• Effectively managing the marketing budget, optimizing resource allocation for all campaigns to
ensure maximum ROI, and lowering customer acquisition costs.
• Achieved a 3.3:1 return on ad spend (ROAS) on digital ad buys by auditing performance metrics
and adjusting bidding strategies, maximizing lead generation.
• Managed brand identity and tone of voice across all parks, ensuring consistency across digital
and physical touchpoints.
• Overseeing the planning and the execution of events and activations across parks from
concept through to on-ground delivery and post-event analysis.
• Managed and collaborated with a mix of in-house team members and external agencies
across creative, digital, and events functions.
• Represent the group in many of the industry events (exhibitions, Awards Gala, Summits: IAAPA -
IAAPI - Menalac - RLI Global - MECSR - SEA Expo - Deal Show)
• Built and maintained relationships with key external partners and industry influencers to enhance
brand credibility and expand promotional reach.
مجال الشركة:
الضيافة والسكن

REGIONAL MANAGER (MARKETING, SALES, AND LEASING), DEPUTY COUNTRY MANAGER

يناير 2019 - ديسمبر 2022

Al Hokair Group

أبو ظبي، الإمارات العربية المتحدة

يناير 2019 - ديسمبر 2022

مجال الشركة:
الضيافة والسكن

REGIONAL MARKETING & SALES MANAGER

نوفمبر 2014 - يناير 2019

Al Hokair Group

أبو ظبي، الإمارات العربية المتحدة

نوفمبر 2014 - يناير 2019

مجال الشركة:
الضيافة والسكن

Marketing & Business Development Manager

يوليو 2013 - أكتوبر 2014

Stalion Group

أبو ظبي، الإمارات العربية المتحدة

يوليو 2013 - أكتوبر 2014

 Expertise in providing strategic and systematic approach on sales and marketing in different business organizations
 Competencies in aggressive sales and marketing, results-oriented client relations, business development, customer service and sales operations.
 Maintain an advanced knowledge of all product lines, policies/ procedures and support services of the company. Handle product management, create awareness and heighten brand image in target market.
 Manage responsibilities related to effective business planning, implementation, supervision and considering corrective actions to stay ahead of competitive markets.
 Negotiate business dealings with local clientele besides strengthening client support, service as well as business operations while developing contacts with key accounts.
 Work alongside team in identifying the optional product characteristics that will appeal to consumers.
 Develop pricing strategies, balancing firm objectives and customer satisfaction .
 Identify, refine, test and implement strategic business development plans such as industry research, market and competitive analysis and customer needs evaluation.
 Work on increasing the business profitability by growing existing business and identifying new business opportunities including introduction as well as implementation of new products or services. Develop and implement various sales and distribution channels for company products.
 Attend continuous training programs related to products, systems, policies & procedures. Participate in conferences including business meetings as well as public relation activities to identify opportunities.
 Good understanding of needs, activities, and decisions of customers to plan marketing strategies. Build and manage long term relationships with major industry players
مجال الشركة:
الاستشارات الإدارية
الدور الوظيفي:
الإدارة

MARKETING MANAGER

يناير 2013 - أكتوبر 2014

Stallion Group

أبو ظبي، الإمارات العربية المتحدة

يناير 2013 - أكتوبر 2014

مجال الشركة:
وكلاء السيارات

Commercial head of section

فبراير 2012 - سبتمبر 2013

lafarge

دمشق، سوريا

فبراير 2012 - سبتمبر 2013

- Ensure the completeness and correctness of administrative sales processing.
- Promotes the use of Lafarge products, and promotes the use of cement based building products over competing materials.
- Preparation of the commercial overview reports and presentations .
- Develop pricing strategies, balancing firm objectives and customer satisfaction .
-Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Supply-chain management: ensuring that products move smoothly from plant to the distributors, and making decisions concerning: how many units to ship and when, which form of transportation to use.
- Ensure the internal control standards linked to sales administration and related information system and implemented and the related procedures are respected through-out sales administration.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Demonstrates a commitment to communicating, improving and adhering to safety policies in all work environments and areas.
مجال الشركة:
الصناعات الثقيلة
الدور الوظيفي:
المبيعات

MARKETING AND SALES HEAD OF SECTION

يناير 2012 - يناير 2013

Lafarge Building Materials

دمشق، سوريا

يناير 2012 - يناير 2013

مجال الشركة:
الإنتاج الصناعي

Assistant Manager

يونيو 2010 - فبراير 2012

SGB (Bank)

غير ذلك

يونيو 2010 - فبراير 2012

Syrian Gulf Bank-SGB (Reporting to the banks manager )
-Assistant Bank manger : in charge of the branch in case of the managers absence and assisting the manager in directing the team to achieve the bank objectives.
-Corporate and Credit consultant, and Head of tellers section.
-Marketing consultant : marketing and sales planning and analysis .
- Head of tellers & Financial Section .
- Training new team members and ensuring a continuous training, development.
مجال الشركة:
البنوك
الدور الوظيفي:
المحاسبة والتدقيق

ASSISTANT MANAGER

يناير 2010 - يناير 2012

SGB Bank

دمشق، سوريا

يناير 2010 - يناير 2012

مجال الشركة:
البنوك

Regional Marketing Coordinator

أبريل 2007 - يونيو 2010

Syriatel

غير ذلك

أبريل 2007 - يونيو 2010

Syriatel / Marketing dept. ( Reporting to GM & Marketing Director )
- Research projects management .Research Projects undertaken :(Exp mystery shopping project - Internet providers evaluation - Syriatel sub dealers evaluation ).
- Evaluate market trends and gather information about competitors, identify trends that effect current and future growth of regional sales and profitability
- Monitor and report the companys media presence and branding in the region and managing of the company campaigns.
- Participate in marketing strategies formulation and business plans.
- coordinate with and assist the entire marketing department in the region.
- Organizing and supervising the companys events in the region from A to Z.
- Preparing the yearly plan that includes new coverage sites, new planned point of services and media campaigns and the panels network.
- Product and VAS development and planning : identify, prospect, and secure innovative services, products, business opportunities to support revenue growth.
مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
التسويق والعلاقات العامة

REGIONAL MARKETING COORDINATOR - POINTS OF SALES AND SERVICE HEAD OF SECTION

يناير 2002 - يناير 2010

Syriatel Mobile Telecom

دمشق، سوريا

يناير 2002 - يناير 2010

Marketing management
• Business development
• Corporate Sales
• Events management
• Branding strategy development
• Regional operations oversight
• P&L Ownership, Budgeting & Cost
Optimization
مجال الشركة:
الاتصالات والشبكات

Franchise & POS - CS and Sales Regional Supervisor( head of section )

مايو 2002 - أبريل 2007

Syriatel

دمشق، سوريا

مايو 2002 - أبريل 2007

- launching and Managing many of the company new POSs ( Retail branches and services centers )
- Monitoring, managing, and directing POSs team to achieve the department & company Objectives.
- IPO Project: managing the project in the region .
- Prepare monthly/yearly action plans, reports, and statistics.
- Planning: Resources scheduling, and work activity tracking.
- Participate in the preparation of projects and presentation for general development.
- participate in recruiting new team members.
- Training new team members and ensuring a continuous training, and development.
- Prepare regular staff evaluation, and interviewing new candidates.
- Manage Points of sale team to achieve the sales target
- Participate in setting Sales Target, and follow-up on all sales-related activities to ensure accuracy and timeliness.
- Develop and maintain excellent long term customer relations.
- Prepare regular staff evaluation, and interviewing new candidates.
- Manage Point of service team to achieve the sales target
- Participate in setting Sales Target, and follow-up on all sales-related activities to ensure accuracy and timeliness.
- Develop and maintain excellent long term customer relations.
مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

التعليم

EIU

نوفمبر 2024

نوفمبر 2024

دكتوراة، Business Administration

فرنسا

المعدل التراكمي (نسبة مئوية): 72%

المعدل التراكمي (نسبة مئوية): 72%

SVU

يونيو 2011

يونيو 2011

ماجستير، Business Administration

سوريا

المعدل التراكمي (نسبة مئوية): 80%

المعدل التراكمي (نسبة مئوية): 80%

Master of Business adminstration Honor's Grade

SVU University

سبتمبر 2009

سبتمبر 2009

ماجستير، Business Administration

سوريا

Aleppo University

يونيو 2001

يونيو 2001

بكالوريوس، engineering

سوريا

Engineering University

يناير 2001

يناير 2001

بكالوريوس، Engineering

سوريا

المعدل التراكمي (نسبة مئوية): 66%

المعدل التراكمي (نسبة مئوية): 66%

Skills

Marketing and Sales Management
Expert
Marketing and Sales Management
Expert
Team Management
Expert
Team Management
Expert
Training
Expert
Training
Expert
Business Development
Expert
Business Development
Expert
Strategic Planning
Expert
Strategic Planning
Expert
MS-Project
Intermediate
MS-Project
Intermediate
MS-office
Expert
MS-office
Expert
SPSS
Expert
SPSS
Expert
JD Edward
Expert
JD Edward
Expert
Bank System
Expert
Bank System
Expert
Marketing and Sales Management
Expert
Marketing and Sales Management
Expert
Team Management
Expert
Team Management
Expert
Training
Expert
Training
Expert
Business Development
Expert
Business Development
Expert
Strategic Planning
Expert
Strategic Planning
Expert
BANKING
Intermediate
BANKING
Intermediate
BUILDING MANAGEMENT
Intermediate
BUILDING MANAGEMENT
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
HOSPITALITY INDUSTRY
Intermediate
HOSPITALITY INDUSTRY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الاسبانية
مبتدئ

العضويات

Junior Chamber International

Vice President

May 2010

Shabab Project/Syria Trust

Trainer

January 2007

Lafarge Cement

Health & Safety Committee's Member

May 2012

التدريب و الشهادات

الشهادات
for retail professionals Level 3
RCS: Occupational H&S Awareness Course
IPMA Certification
Professional.
Cement manufacturing /level 1-2/
Lafarge - I Learne
Sep 2012 - Sep 2012
Appraisals, Reviews and Performance
Lafarge - I Learne
Jun 2012 - Jun 2012
Supervisory skills
Syriatel Academy
Sep 2005 - Sep 2005
Business Statistic level1-2
Syriatel Academy
Apr 2005 - Apr 2005
Service Management
Syriatel Academy
Jun 2006 - Jun 2006
Health & Safety Management - Travel Security
Lafarge – iLearn/VedioArt
Nov 2012 - Nov 2012
Etiquette for Supervisor
E-Learning
Jan 2005 - Jan 2005
The Art of Professional Selling
Syriatel Academy
Aug 2004 - Aug 2004
Business Statistic level 2
Syriatel Academy
Nov 2005 - Nov 2005
Team building
Grid
Sep 2005 - Sep 2005
Motivation
Syriatel
May 2004 - May 2004
ISO 9000:2000
Syriatel E-Learning
Feb 2006 - Feb 2006
-Train the Trainer -TOT course
Shabab Project /Syria Trust for Development
Oct 2011 - Oct 2011
Move Training: Motivational Volunteer Empowerment Program
FICS (Family International Community Services)
Mar 2011 - Apr 2011
The Principles of Selling and Sales Strategy Success
Syriatel Academy
Nov 2004 - Nov 2004
Credit relationship management & credit analysis
SGB /New Horizon institute
Aug 2010 - Aug 2010
Marketing training and Coaching program
Syriatel- External professional Trainer Mr. Hasan Naja
Sep 2009 - Sep 2009
Bank Operation – Trade Finance
SGB /New Horizon institute
Jul 2010 - Jul 2010
Practical Communication strategies
MAK Group
Jun 2008 - Jun 2008
Management by Objectives
Syriatel Academy
May 2005 - May 2005
Time Management
Syriatel Academy
Jul 2004 - Jul 2004
JCI Presenter / Presentation Skills
JCI / JCI Official trainer
Oct 2010 - Oct 2010
IPMA-Basic Management & Leadership
IPMA-London
Feb 2003 - Feb 2003
JCI Trainer/ Training Skills
JCI / Filipe Carerra -Certified JCI Head Trainer
Apr 2011 - Apr 2011
Writing Technical reports
Syriatel Academy
Aug 2007 - Aug 2007

التوصيات

Mohamed Alkhachroum

يوليو 2011

يوليو 2011

نائب عميد للشؤون العلميه - استاذ ادارة الاعمال•Colleague

السيد هاني يملك مهارات جيده وشخصيه قياديه وديناميكيه في العمل مع رؤيا واضحه لما يريد تحقيقه يعمل ضمن منطق الفريق ويمكن الاستفاده من قدراته ومهاراته ويملك طموحا لانجاز ما يسعى ياليه بالتوفيق د محمد الخشروم

الهوايات

  • Sport - Traveling