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Hani Alhussein, COUNTRY MANAGER

Hani Alhussein

COUNTRY MANAGER·BAAN Holding Group

United Arab Emirates

Doctorate, Business Administration

Work experience

Total years of experience: 24 years, 5 months

COUNTRY MANAGER

November 2024 - Present

BAAN Holding Group

Abu Dhabi, United Arab Emirates

November 2024 - Present

• Develop and implement business plans and strategies to increase market share and achieve
revenue targets.
• Oversee daily operations, including logistics, marketing, and sales, ensuring efficiency and
compliance with local laws and regulations, and smooth coordination across all departments
• Implement operational strategies, SOPs, and performance frameworks to improve efficiency
and productivity.
• Take responsibility for all aspects of managing FEC business strategy and the growth plan in UAE,
including 1 1 family entertainment parks, 4 brands with a total area of 27, 900 sq.m2.
• Improve the commercial parameters for the business by implementing professional
procurement, smarter use of pay out and performance tools, tighter controls, a more suitable
product policy and ensuring best in class quality and value for money resulting in reduced
overall COS by over 20%.
• Manage budgets, forecasting, and P&L to deliver quarterly and annual financial goals.
• Recruit, train, and motivate local teams to foster a high-performing and collaborative culture.
• Market Analysis: Monitor competitor performance and market trends to introduce innovative
initiatives and improve overall business performance.
• Compliance and Safety: Coordinate audits, ensure timely closure of findings, and maintained
compliance with health, safety, and statutory regulations.
• Represent the company, building relationships with clients, partners, and government entities.
• Lead a cross-functional team of over 150 professionals across operation, finance, HR,
maintenance, purchasing, H&S, customer service, sales, and marketing.
Company industry:
Entertainment

Regional Manager : Sales, Marketing and Leasing

October 2014 - Present

Al Hokiar Group

Abu Dhabi, United Arab Emirates

I found this job using Bayt.com

October 2014 - Present

Marketing & sales Management
Company industry:
Entertainment
Job role:
Management

HEAD OF MARKETING, DEPUTY COUNTRY MANAGER

December 2022 - November 2024

Al Hokair Group

Abu Dhabi, United Arab Emirates

December 2022 - November 2024

• Develops and delivers comprehensive 360 marketing strategies and initiatives aligned with
business goals to increase brand awareness and visibility across all customer touchpoints.
• Worked closely with operations and guest Services to enhance the end-to-end customer journey
to the parks, improving satisfaction and loyalty.
• Monitor industry trends, competitor activities, and economic indicators to identify new business
opportunities and adjust strategies.
• Oversee social media strategy and content across platforms, planning, and approving content
calendars aligned to commercial objectives and seasonal campaigns.
• Directed end-to-end digital marketing campaigns, driving a 36% increase in overall brand
visibility and a 24% lift in organic customer engagement.
• Reducing client acquisition cost by 18% through optimized SEO strategies.
• Planning and monitoring paid media campaigns, including paid search, social media,
influencers, and partnerships.
• Effectively managing the marketing budget, optimizing resource allocation for all campaigns to
ensure maximum ROI, and lowering customer acquisition costs.
• Achieved a 3.3:1 return on ad spend (ROAS) on digital ad buys by auditing performance metrics
and adjusting bidding strategies, maximizing lead generation.
• Managed brand identity and tone of voice across all parks, ensuring consistency across digital
and physical touchpoints.
• Overseeing the planning and the execution of events and activations across parks from
concept through to on-ground delivery and post-event analysis.
• Managed and collaborated with a mix of in-house team members and external agencies
across creative, digital, and events functions.
• Represent the group in many of the industry events (exhibitions, Awards Gala, Summits: IAAPA -
IAAPI - Menalac - RLI Global - MECSR - SEA Expo - Deal Show)
• Built and maintained relationships with key external partners and industry influencers to enhance
brand credibility and expand promotional reach.
Company industry:
Hospitality & Accomodation

REGIONAL MANAGER (MARKETING, SALES, AND LEASING), DEPUTY COUNTRY MANAGER

January 2019 - December 2022

Al Hokair Group

Abu Dhabi, United Arab Emirates

January 2019 - December 2022

Company industry:
Hospitality & Accomodation

REGIONAL MARKETING & SALES MANAGER

November 2014 - January 2019

Al Hokair Group

Abu Dhabi, United Arab Emirates

November 2014 - January 2019

Company industry:
Hospitality & Accomodation

Marketing & Business Development Manager

July 2013 - October 2014

Stalion Group

Abu Dhabi, United Arab Emirates

July 2013 - October 2014

 Expertise in providing strategic and systematic approach on sales and marketing in different business organizations
 Competencies in aggressive sales and marketing, results-oriented client relations, business development, customer service and sales operations.
 Maintain an advanced knowledge of all product lines, policies/ procedures and support services of the company. Handle product management, create awareness and heighten brand image in target market.
 Manage responsibilities related to effective business planning, implementation, supervision and considering corrective actions to stay ahead of competitive markets.
 Negotiate business dealings with local clientele besides strengthening client support, service as well as business operations while developing contacts with key accounts.
 Work alongside team in identifying the optional product characteristics that will appeal to consumers.
 Develop pricing strategies, balancing firm objectives and customer satisfaction .
 Identify, refine, test and implement strategic business development plans such as industry research, market and competitive analysis and customer needs evaluation.
 Work on increasing the business profitability by growing existing business and identifying new business opportunities including introduction as well as implementation of new products or services. Develop and implement various sales and distribution channels for company products.
 Attend continuous training programs related to products, systems, policies & procedures. Participate in conferences including business meetings as well as public relation activities to identify opportunities.
 Good understanding of needs, activities, and decisions of customers to plan marketing strategies. Build and manage long term relationships with major industry players
Company industry:
Management Consulting
Job role:
Management

MARKETING MANAGER

January 2013 - October 2014

Stallion Group

Abu Dhabi, United Arab Emirates

January 2013 - October 2014

Company industry:
Automotive Dealership & Distributor

Commercial head of section

February 2012 - September 2013

lafarge

Damascus, Syria

February 2012 - September 2013

- Ensure the completeness and correctness of administrative sales processing.
- Promotes the use of Lafarge products, and promotes the use of cement based building products over competing materials.
- Preparation of the commercial overview reports and presentations .
- Develop pricing strategies, balancing firm objectives and customer satisfaction .
-Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
- Supply-chain management: ensuring that products move smoothly from plant to the distributors, and making decisions concerning: how many units to ship and when, which form of transportation to use.
- Ensure the internal control standards linked to sales administration and related information system and implemented and the related procedures are respected through-out sales administration.
- Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
- Demonstrates a commitment to communicating, improving and adhering to safety policies in all work environments and areas.
Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

MARKETING AND SALES HEAD OF SECTION

January 2012 - January 2013

Lafarge Building Materials

Damascus, Syria

January 2012 - January 2013

Company industry:
Industrial Production

Assistant Manager

June 2010 - February 2012

SGB (Bank)

Other

June 2010 - February 2012

Syrian Gulf Bank-SGB (Reporting to the banks manager )
-Assistant Bank manger : in charge of the branch in case of the managers absence and assisting the manager in directing the team to achieve the bank objectives.
-Corporate and Credit consultant, and Head of tellers section.
-Marketing consultant : marketing and sales planning and analysis .
- Head of tellers & Financial Section .
- Training new team members and ensuring a continuous training, development.
Company industry:
Banking
Job role:
Accounting and Auditing

ASSISTANT MANAGER

January 2010 - January 2012

SGB Bank

Damascus, Syria

January 2010 - January 2012

Company industry:
Banking

Regional Marketing Coordinator

April 2007 - June 2010

Syriatel

Other

April 2007 - June 2010

Syriatel / Marketing dept. ( Reporting to GM & Marketing Director )
- Research projects management .Research Projects undertaken :(Exp mystery shopping project - Internet providers evaluation - Syriatel sub dealers evaluation ).
- Evaluate market trends and gather information about competitors, identify trends that effect current and future growth of regional sales and profitability
- Monitor and report the companys media presence and branding in the region and managing of the company campaigns.
- Participate in marketing strategies formulation and business plans.
- coordinate with and assist the entire marketing department in the region.
- Organizing and supervising the companys events in the region from A to Z.
- Preparing the yearly plan that includes new coverage sites, new planned point of services and media campaigns and the panels network.
- Product and VAS development and planning : identify, prospect, and secure innovative services, products, business opportunities to support revenue growth.
Company industry:
Telecommunications
Job role:
Marketing and PR

REGIONAL MARKETING COORDINATOR - POINTS OF SALES AND SERVICE HEAD OF SECTION

January 2002 - January 2010

Syriatel Mobile Telecom

Damascus, Syria

January 2002 - January 2010

Marketing management
• Business development
• Corporate Sales
• Events management
• Branding strategy development
• Regional operations oversight
• P&L Ownership, Budgeting & Cost
Optimization
Company industry:
Telecommunications

Franchise & POS - CS and Sales Regional Supervisor( head of section )

May 2002 - April 2007

Syriatel

Damascus, Syria

May 2002 - April 2007

- launching and Managing many of the company new POSs ( Retail branches and services centers )
- Monitoring, managing, and directing POSs team to achieve the department & company Objectives.
- IPO Project: managing the project in the region .
- Prepare monthly/yearly action plans, reports, and statistics.
- Planning: Resources scheduling, and work activity tracking.
- Participate in the preparation of projects and presentation for general development.
- participate in recruiting new team members.
- Training new team members and ensuring a continuous training, and development.
- Prepare regular staff evaluation, and interviewing new candidates.
- Manage Points of sale team to achieve the sales target
- Participate in setting Sales Target, and follow-up on all sales-related activities to ensure accuracy and timeliness.
- Develop and maintain excellent long term customer relations.
- Prepare regular staff evaluation, and interviewing new candidates.
- Manage Point of service team to achieve the sales target
- Participate in setting Sales Target, and follow-up on all sales-related activities to ensure accuracy and timeliness.
- Develop and maintain excellent long term customer relations.
Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Education

EIU

November 2024

November 2024

Doctorate, Business Administration

France

GPA (percentage): 72%

GPA (percentage): 72%

SVU

June 2011

June 2011

Master's degree, Business Administration

Syria

GPA (percentage): 80%

GPA (percentage): 80%

Master of Business adminstration Honor's Grade

SVU University

September 2009

September 2009

Master's degree, Business Administration

Syria

Aleppo University

June 2001

June 2001

Bachelor's degree, engineering

Syria

Engineering University

January 2001

January 2001

Bachelor's degree, Engineering

Syria

GPA (percentage): 66%

GPA (percentage): 66%

Skills

Marketing and Sales Management
Expert
Marketing and Sales Management
Expert
Team Management
Expert
Team Management
Expert
Training
Expert
Training
Expert
Business Development
Expert
Business Development
Expert
Strategic Planning
Expert
Strategic Planning
Expert
MS-Project
Intermediate
MS-Project
Intermediate
MS-office
Expert
MS-office
Expert
SPSS
Expert
SPSS
Expert
JD Edward
Expert
JD Edward
Expert
Bank System
Expert
Bank System
Expert
Marketing and Sales Management
Expert
Marketing and Sales Management
Expert
Team Management
Expert
Team Management
Expert
Training
Expert
Training
Expert
Business Development
Expert
Business Development
Expert
Strategic Planning
Expert
Strategic Planning
Expert
BANKING
Intermediate
BANKING
Intermediate
BUILDING MANAGEMENT
Intermediate
BUILDING MANAGEMENT
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
HOSPITALITY INDUSTRY
Intermediate
HOSPITALITY INDUSTRY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate

Languages

Arabic
Expert
English
Expert
Spanish
Beginner

Memberships

Junior Chamber International

Vice President

May 2010

Shabab Project/Syria Trust

Trainer

January 2007

Lafarge Cement

Health & Safety Committee's Member

May 2012

Training and Certifications

Certifications
for retail professionals Level 3
RCS: Occupational H&S Awareness Course
IPMA Certification
Professional.
Cement manufacturing /level 1-2/
Lafarge - I Learne
Sep 2012 - Sep 2012
Appraisals, Reviews and Performance
Lafarge - I Learne
Jun 2012 - Jun 2012
Supervisory skills
Syriatel Academy
Sep 2005 - Sep 2005
Business Statistic level1-2
Syriatel Academy
Apr 2005 - Apr 2005
Service Management
Syriatel Academy
Jun 2006 - Jun 2006
Health & Safety Management - Travel Security
Lafarge – iLearn/VedioArt
Nov 2012 - Nov 2012
Etiquette for Supervisor
E-Learning
Jan 2005 - Jan 2005
The Art of Professional Selling
Syriatel Academy
Aug 2004 - Aug 2004
Business Statistic level 2
Syriatel Academy
Nov 2005 - Nov 2005
Team building
Grid
Sep 2005 - Sep 2005
Motivation
Syriatel
May 2004 - May 2004
ISO 9000:2000
Syriatel E-Learning
Feb 2006 - Feb 2006
-Train the Trainer -TOT course
Shabab Project /Syria Trust for Development
Oct 2011 - Oct 2011
Move Training: Motivational Volunteer Empowerment Program
FICS (Family International Community Services)
Mar 2011 - Apr 2011
The Principles of Selling and Sales Strategy Success
Syriatel Academy
Nov 2004 - Nov 2004
Credit relationship management & credit analysis
SGB /New Horizon institute
Aug 2010 - Aug 2010
Marketing training and Coaching program
Syriatel- External professional Trainer Mr. Hasan Naja
Sep 2009 - Sep 2009
Bank Operation – Trade Finance
SGB /New Horizon institute
Jul 2010 - Jul 2010
Practical Communication strategies
MAK Group
Jun 2008 - Jun 2008
Management by Objectives
Syriatel Academy
May 2005 - May 2005
Time Management
Syriatel Academy
Jul 2004 - Jul 2004
JCI Presenter / Presentation Skills
JCI / JCI Official trainer
Oct 2010 - Oct 2010
IPMA-Basic Management & Leadership
IPMA-London
Feb 2003 - Feb 2003
JCI Trainer/ Training Skills
JCI / Filipe Carerra -Certified JCI Head Trainer
Apr 2011 - Apr 2011
Writing Technical reports
Syriatel Academy
Aug 2007 - Aug 2007

Recommendations

Mohamed Alkhachroum

Jul 2011

Jul 2011

نائب عميد للشؤون العلميه - استاذ ادارة الاعمال•Colleague

السيد هاني يملك مهارات جيده وشخصيه قياديه وديناميكيه في العمل مع رؤيا واضحه لما يريد تحقيقه يعمل ضمن منطق الفريق ويمكن الاستفاده من قدراته ومهاراته ويملك طموحا لانجاز ما يسعى ياليه بالتوفيق د محمد الخشروم

Hobbies

  • Sport - Traveling