Hanna Serra e Silva, Senior Consultant

Hanna Serra e Silva

Senior Consultant

Palladium

Location
United Arab Emirates - Dubai
Education
Master's degree, Strategic Project Management
Experience
10 years, 7 Months

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Work Experience

Total years of experience :10 years, 7 Months

Senior Consultant at Palladium
  • United Arab Emirates - Dubai
  • July 2016 to May 2017

Worked on projects in the UAE and Saudi Arabia encompassing project / program management and strategy execution consulting.

Program Manager (secondment) at Yas Marina Circuit / Abu Dhabi Motorsport Management
  • United Arab Emirates - Abu Dhabi
  • July 2016 to April 2017

Coordination and oversight of Corporate and Retail Business Unit product portfolio, including
Meetings, Incentives, Conferences, Exhibitions (MICE), sponsorships, F1 in Schools™ program, corporate and retail driving experiences.
Results:
• Improvement projects’ start and drive.
• Streamlined internal and external processes.
• Improved cross-functional communication and teamwork.
• P&L’s showing higher and more sustainable financial returns.

Senior Associate, Strategy Implementation at Palladium
  • United Arab Emirates - Dubai
  • September 2015 to July 2016

Support establishment of the Office of Strategy Management (OSM):
• Developed key functions of the OSM.
• Wrote strategy performance management and governance process, developed flowcharts, and designed report templates, change management process, and strategy activities calendar.
• Responsible for induction of 30 initiative managers during the first performance reporting cycle. At the end of the cycle, a majority (>60%) fulfilled adequate reporting standards.

Implement Strategy Communications Plan:
• Led regular communications sessions with Strategy Ambassadors, informing them of new processes, addressing their queries, and collecting feedback.
• Published internal communication articles on OSM establishment progress and strategy-related topics for all employees.
• Coordinated with all Project Directors worldwide and responded to queries ensuring that projects were prepared for changes as required.

Continuous Improvement Projects Specialist at Palladium
  • United Arab Emirates - Dubai
  • January 2015 to September 2015

Support on-going Continuous Improvement Projects:
• Built process flowcharts, created templates, and wrote Standard Operating Procedures (SOPs), policies, and guidelines.
• Supported accomplishment of mapping and rolling out operations processes (Procurement, Human Resources, Risk Management, Due Diligence and others).
• Ensured compliance of all policy documentation to relevant guidelines.

Senior Strategy and Performance Analyst at Abu Dhabi Farmers' Services Centre
  • United Arab Emirates - Abu Dhabi
  • August 2014 to January 2015

• Delivered ADFSC Communications Plan and ADFSC Produce Sales Plan to the satisfaction of the CEO.
• Supported integration of General Secretariat of the Executive Council (GSEC) Excellence Award Improvement Plan and Abu Dhabi Systems & Information Centre (ADSIC) Information Technology Strategy into the company’s internal processes.
• Supported ERP Implementation team as a representative of Strategy and Performance Management Section and a Super User of JD Edwards software.

Strategy and Performance Analyst at Abu Dhabi Farmers' Services Centre
  • United Arab Emirates - Abu Dhabi
  • January 2013 to August 2014

• Reformed and implemented strategy performance management system and ran relevant processes for two core divisions.
• Mentored junior team members, shared knowledge, and supported their development and career growth.
• Prepared regular and on-demand performance reports for GSEC and other government entities.
• Supported design and implementation of Strategic Planning processes and 2014-2015 budget preparation.

Strategic Planning Coordinator - Business Systems at Emirates Global Aluminium
  • United Arab Emirates - Abu Dhabi
  • July 2010 to January 2013

• Executed strategic planning and analysis process.
• Trained 1, 500+ people on Suggestion Scheme.
• Trained 200+ people on Lean Foundations, Waste Identification & Elimination, Problem-Solving, 5S, 7 Quality Tools, and other Lean topics.
• Developed standard Site Visit Tour process.
• Designed and published content for monthly corporate newsletter and other publications.
• Tracked departmental budget, analyzed deviations with the Finance team, and implemented cost-saving initiatives.
• Mentored junior team members, shared knowledge, and supported their development and career growth.

Operations Readiness Planning Coordinator at Emirates Global Aluminium
  • United Arab Emirates - Abu Dhabi
  • June 2009 to July 2010

• Held regular review sessions with mid and senior management to track smelter start-up activities, address concerns, and present updates to the leadership team.
• Established divisional Strategic Planning and Analysis process based on Balanced ScoreCard and A3 approach.
• Prepared and published the first divisional Strategic Plan.
• Assisted with experimental application of A3 and BSC approach to other processes.

Marketing Coordinator at Al Raseen Engineering LLC
  • United Arab Emirates - Dubai
  • September 2008 to March 2009

• Assisted Marketing Manager with the preparation of proposals and presentations addressing current/potential customers and partners of the company.
• Coordinated and implemented marketing communication projects - dealing with agencies to create messages that properly represent company’s prospect.
• Researched to identify clients, sector opportunities, and competition in order to reach leading position in the industry.
• Events management - organized participation in exhibitions, launches, trade shows, etc.
• Prepared ongoing status reports on marketing efforts.

Personal Assistant to Chairman at Azizi Investments
  • United Arab Emirates - Dubai
  • June 2008 to July 2008

• Organized and maintained documentation and calendar of the Chairman.
• Handled all incoming/outgoing calls, faxes, mail..
• Organized meetings.
• Volunteered during launch events by joining customer service team and familiarizing customers with the projects of the company as well as assisting them during the buying process.

Sales Promoter / Merchandiser (part-time) at Various: LG, Sony Ericsson, Cristian Dior, P&G, Nokia, Seat, Motorolla
  • United Arab Emirates - Dubai
  • November 2006 to April 2008

While pursuing my Bachelor's degree, worked part-time as sales merchandiser and promoter at various events, such as GITEX, CityScape, Motor Show, and others.

Researcher (part-time) at Dimensions
  • United Arab Emirates - Sharjah
  • November 2006 to December 2006

Participated in National Bonds research project of Dimensions Market Research by interviewing 100+ people.

Secretary / Interpreter at Botir Avia
  • United Arab Emirates - Sharjah
  • October 2004 to January 2005

• Organized and maintained office documentation.
• Handled all incoming/outgoing calls, faxes, mail.
• Provided written and spoken translation of documents, letters and other needed information, as well as, simultaneous translation during business meetings (English / Russian).
• Collaborated with representatives of agencies and companies for successful achievements of mutual goals.
• Supported integration of traffic alert and collision avoidance system (TCAS) for the fleet.

Education

Master's degree, Strategic Project Management
  • at Heriot-Watt University
  • December 2011

Currently working on my dissertation related to Effective Management Characteristics (to be completed by the end of 2011).

Bachelor's degree, Marketing
  • at University of Wollongong in Dubai
  • July 2008

Specialties & Skills

Manufacturing
Preparation
Strategic Analysis
Strategic Planning
Strategy Development and Execution
Conducting training, presentations, and workshops
Lean Manufacturing Foundations
Critical Analysis
Event and Communications Management
Training and workshops
Advanced MS Office; Visio; Adobe Professional

Languages

English
Expert
Russian
Expert
Ukrainian
Intermediate

Training and Certifications

Project Management Professional (PMP) (Certificate)
Date Attended:
December 2012
Six Sigma Green Belt (Certificate)
Date Attended:
July 2013
Six Sigma and Lean Six Sigma Black Belt (Training)
Training Institute:
IQF
Kaplan-Norton Balanced Scorecard Certification (Certificate)
Date Attended:
December 2015

Hobbies

  • Taking on challenges
    Everyday.