Account Director
Tree Advertising
Total years of experience :22 years, 10 Months
• Responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved.
• Develop and help implement strategies for both new and existing products.
• Meeting and liaising with clients to discuss and identify their advertising requirements;
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
• Presenting alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client;
• Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies;
• Liaising with, and acting as the link between, the client and the advertising agency by maintaining regular contact with both,
• Ensuring that communication flows effectively;
• Negotiating with clients and agency staff about the details of campaigns;
• Presenting creative work to clients for approval or modification;
• Handling budgets, managing campaign costs and invoicing clients;
• Writing client reports;
• Monitoring the effectiveness of campaigns;
• Undertaking administration tasks;
• Arranging and attending meetings;
• Making 'pitches', along with other agency staff, to try to win new business for the agency.
Accounts worked on:
Quest for human development
• Quest is one of the leader companies in Egypt in soft skills courses and team building and management courses and it has been in the market 15 years.
• After studying its products, I tailored up 3 new brands, by combing certain products under each brand.
• Developed a whole new identity for the 3 brands, including its persona, and tone of voice and its guidelines.
Mansour Group
• After a long time of silence, they decided to restart communication again, the last TVC for Hayat was at their first launching which was iconized by Amr Diab.
- Oversee the artistic design of advertisements and print materials as well as the filming of television commercials.
- Responsible for developing and creating advertising concepts
- Cooperates with the copy writer on how the ad will look and what will it say.
- Responsible of choosing a photographer, an illustrator, models and any props needed for an ad.
- Responsible for the quality of the print ads.
- Create the rough lay outs for the print ads, to be viewed and approved by the client then executing their completion.
- Supervise the team of artistes to work up and refine the rough layout.
- Accounts worked on: Mansour group, Heinz, Huawei, Mountain View, Bavarian Group & Bee for payment solutions
- Oversee the artistic design of advertisements and print materials as well as the filming of television commercials.
- Responsible for developing and creating advertising concepts
- Cooperates with the copy writer on how the ad will look and what will it say.
- Responsible of choosing a photographer, an illustrator, models and any props needed for an ad.
- Responsible for the quality of the print ads.
- Create the rough lay outs for the print ads, to be viewed and approved by the client then executing their completion.
- Supervise the team of artistes to work up and refine the rough layout.
- Accounts worked on: Juhayna, Talaat Moustafa, Telecom Egypt, Alex Bank & Rashidy El Mizan
- Responsible for developing and creating advertising concepts
- Cooperates with the copy writer on how the ad will look and what will it say.
- Responsible for the quality of the print ads.
- Create the rough lay outs for the print ads, to be viewed and approved by the client then executing their completion.
- Supervise the team of artistes to work up and refine the rough layout.
- Responsible for the direction of art, colors, and concepts
- Supervised and provided art direction for designers
- Accounts worked on: Vodafone, Orascom, & Profigold (Netherlands cable brand)
- Responsible for the direction of art, colors, and concepts
- Supervised and provided art direction for designers
- Have a flair for design, strong color knowledge, and the ability to tell a story graphically.
- Develop innovative and effective concepts for advertising
- Designs are executed in a bold, clean, and effective graphic style with great attention to detail.
- Accounts worked on: Toyota, Piraeus Bank Egypt, & Olympic Electric
- Performed lead role in the design and production of print, identity, packaging, multimedia.
- Managed press checks, art directed photos, supervised team design efforts
- Maintained production schedules and budgets
- Trained, supervised and provided art direction for junior designers
- Managed multiple, concurrent projects in different stages
- Demonstrated ability to learn and use new technology
- Accounts worked on: Carrier, Disney, & Canadian International Collage
- have a flair for design, strong colour knowledge, and the ability to tell a story graphically.
- develop innovative and effective concepts for advertising
- Designs are executed in a bold, clean, and effective graphic
style with great attention to detail
- Offset, silk screen & color separation.
